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How To Increase Website Traffic Using Content Marketing

vector graphic showing an illustration of how to increase content using content marketing

Content marketing is an incredibly powerful tool that many website owners don’t fully understand. After all, the phrase “Content is King” continues to ring true. But that’s what I’m here to teach you in this lesson.

I’ve been many different online businesses in the past decade. Almost every single one was built with content marketing at the core. For example, this is a service-based business that I’ve been working on over the past year:

is blogging dead screenshot

So far, we’ve produced roughly 250 niche-specific blog posts that provide a huge amount of value for our readers. And it shows, because they’re not only coming back to read our content again and again, but they’re booking meetings with our team to learn more about what we offer.

This growth was achieved through simple – yet strategic – content marketing. And that starts with defining your audience.

Define Your Target Audience and Their Needs

The foundation of a successful content marketing strategy is understanding who your audience is and what they need. If you get this wrong, your readers will quickly bounce off your site.

This could be an entire course in itself, but the point I want to highlight here is to figure out the demographics of your audience, find out what they’re interested in, and then figure out how to creatively (but quickly) solve the problems that are having.

Once you figure that out, spend some time researching their needs, preferences, and content consumption habits in greater detail.

The end goal is to find out what content they like and then produce it. It’s as simple as that.

Creating a Content Calendar

Next, you’ll want to create a content calendar.

This tool helps to is essential for planning, organizing, and scheduling your content marketing efforts. It ensures a consistent and strategic approach to content creation that aligns with your marketing goals and audience needs.

Your content calendar should include:

  • Topics and titles
  • Content format (e.g., blog post, video)
  • Publication dates
  • Distribution channels
  • Responsible team members

You can create one using something simple spreadsheet like Google Sheets, or you can go more advanced and use a task management system like Asana or Monday.com.

AJ screenshot of a content calendar built with Asana
Image Credit: Asana

I use Google Sheets for most of my content-related templates if I’m working alone, but use both Asana and Monday.com while working with others. I find Google Sheets to be fairly limiting when collaborating with teams when this much detail is needed.

Using a content calendar helps in maintaining a regular publishing schedule, avoiding last-minute rushes, and enabling you to strategically time content releases around key dates or events in your industry.

Once you have the keyword research, you understand your audience, and you have a content calendar created, you’re ready to begin producing content to share with your audience.