Are you one of those bloggers that feels like they are continually writing content nonstop and publishing new articles daily, only to find little improvement in the search results and not seeing much more traffic to your site either? If that is the case, you aren’t alone.

The truth is, there are now well over a billion active websites on the internet today. With so many websites already out there, this just means there is more content cluttering up the search engines than ever before. It’s no longer a matter of publishing new content daily, it’s simply a matter of creating the best content possible and then promoting it to the right audiences while also getting high-quality backlinks to your site. Anyone can create content, but not everyone will walk through the three-step content to SEO formula we have laid out for you below.

Now it’s time that we walk through a simple three-step process that will not only allow you to create better content for your site and audience but also will effectively show you how to get backlinks and increase your search rankings in the process. This is a simple process, yet one that many will pass on, simply because it takes a little more time, effort, and research.

Zone in on Your Target Keywords and Exact Audience

Before even writing content on your website, you need to understand what you are writing, why you are writing it, who you are writing it for, and how to provide the best content to your audience possible. To accomplish this, it’s best to spend sometime on keyword research before even writing a title or the content of your article.

One such SEO tool that can help with this process is Ubersuggest. This free tool relies on Google Keyword Planner and Google Suggest data, while also making it easy for the end user to read and also sort through keyword data based on volume, competition, ad spend, and also finding other relevant keywords and topics.

Below you can see an example of this in action. Instead of creating an article on just ‘guest blogging’, it would be best to create a very detailed article and covering all the different components that people search for when trying to learn more about guest blogging. To get some ideas, all we need to do is visit Ubersuggest and plug in our target keyword or focus for the article.

As we can see, when it comes to ‘guest blogging’, there is a lot you can write about. Choose any of the target keywords, then use other target keywords within that same article as well. Here is a quick example of how this can be done.

  • Target keyword: Guest blogging
  • Sub-header 1: how to write high-quality guest posts
  • Sub-header 2: where to find guest blogging sites
  • Sub-header 3: blogger outreach services

It’s a simple, yet very effective way to come up with sub-headers and different (yet relevant) sub-sections within your main content article. It’s not just about writing the best content possible, it’s also about making sure your content is better than what’s already out there… which is what we will be covering in the next selection.

Fill Your Content with 2,000+ Words and Resources

If you’ve ever taken a moment to look at the top sites and content that ranks in Google these days, you will find that the content is much longer than what you may have seen in previous years. It’s very rare for you to find an article of ranking on the first page of Google that has less than 500 articles. Now, the standard is around 2000 words or more.

At the beginning of this article, we talked about the frustration that many bloggers have when they are creating content on a daily basis and not seeing much improvement in their search results or traffic. This is often because we all need less content, just better value in the content that we come across.

With that being said, instead of creating a short article and going live with it daily, consolidate your time and efforts to create a single resource that is much better! By this, we mean you should create very long articles on your site with at least two thousand words of content and also make sure it’s full of resources, citations, and references to other websites to back up your data.

In short, you want to create the best resource possible.

With all of this in place, it will actually make a link building and SEO process that much easier.

Do Manual Outreach to Increase Backlinks to Your Content

The last and one of the most important steps in this process is to make sure your content is being found. Once again, with so many sites active on the internet today and pushing out new content daily, how is anyone supposed to compete if they are going to just do the same thing as everyone else? Instead of following along like the rest of the sheep, stand out from the crowd and put in the effort where others aren’t.

SEO and ranking in Google is all about the content promotion and manual outreach that needs to be done once an article goes live on your site. Just clicking ‘publish’ and putting it out there, is asking for trouble — and no results.

At the same time, if you are going to create some of the best content out there, it will be a lot easier for you to pitch such content articles to other websites, while also trying to convince them it would be a great addition or reference within their own content.

This is also where a quality link building methods such as 404 broken link building comes into play. If you know you have one of the best articles out there, you can find other websites that are linking to older content which is either outdated or no longer works, and contact those sites to see if they would replace that link with the article to your site. Again, this is a timely process, but one that still works extremely well.

Want more traffic and higher search rankings? Put in the work!

The end result here is simple. If you are willing to put in the time and research that many other websites and brands won’t, you will see better results that millions of other sites won’t as well.

You also don’t need to continually create content on a daily basis and spend most of your time writing. In fact, most of your time should be spent on the SEO and promotion process. When it comes to content, you just need to create the best content possible and then promote it using any of the methods we’ve mentioned above.

The key takeaway here is that the the better the content is you create, the easier it is for you to promote. Stay away from posting content daily to your blog and instead creating evergreen resources that you can continually promote time and time again.