Are you one of those bloggers that feels like they are continually writing content nonstop and publishing new articles daily, only to find little improvement in the search results and not seeing much more traffic to your site either? If that is the case, you aren’t alone.
The truth is, there are now well over a billion active websites on the internet today. With so many websites already out there, this just means there is more content cluttering up the search engines than ever before. It’s no longer a matter of publishing new content daily, it’s simply a matter of creating the best content possible and then promoting it to the right audiences while also getting high-quality backlinks to your site. Anyone can create content, but not everyone will walk through the three-step content to SEO formula we have laid out for you below.
Now it’s time that we walk through a simple three-step process that will not only allow you to create better content for your site and audience but also will effectively show you how to get backlinks and increase your search rankings in the process. This is a simple process, yet one that many will pass on, simply because it takes a little more time, effort, and research.
Zone in on Your Target Keywords and Exact Audience
Before even writing content on your website, you need to understand what you are writing, why you are writing it, who you are writing it for, and how to provide the best content to your audience possible. To accomplish this, it’s best to spend sometime on keyword research before even writing a title or the content of your article.
One such SEO tool that can help with this process is Ubersuggest. This free tool relies on Google Keyword Planner and Google Suggest data, while also making it easy for the end user to read and also sort through keyword data based on volume, competition, ad spend, and also finding other relevant keywords and topics.
Below you can see an example of this in action. Instead of creating an article on just ‘guest blogging’, it would be best to create a very detailed article and covering all the different components that people search for when trying to learn more about guest blogging. To get some ideas, all we need to do is visit Ubersuggest and plug in our target keyword or focus for the article.
As we can see, when it comes to ‘guest blogging’, there is a lot you can write about. Choose any of the target keywords, then use other target keywords within that same article as well. Here is a quick example of how this can be done.
- Target keyword: Guest blogging
- Sub-header 1: how to write high-quality guest posts
- Sub-header 2: where to find guest blogging sites
- Sub-header 3: blogger outreach services
It’s a simple, yet very effective way to come up with sub-headers and different (yet relevant) sub-sections within your main content article. It’s not just about writing the best content possible, it’s also about making sure your content is better than what’s already out there… which is what we will be covering in the next selection.
Fill Your Content with 2,000+ Words and Resources
If you’ve ever taken a moment to look at the top sites and content that ranks in Google these days, you will find that the content is much longer than what you may have seen in previous years. It’s very rare for you to find an article of ranking on the first page of Google that has less than 500 articles. Now, the standard is around 2000 words or more.
At the beginning of this article, we talked about the frustration that many bloggers have when they are creating content on a daily basis and not seeing much improvement in their search results or traffic. This is often because we all need less content, just better value in the content that we come across.
With that being said, instead of creating a short article and going live with it daily, consolidate your time and efforts to create a single resource that is much better! By this, we mean you should create very long articles on your site with at least two thousand words of content and also make sure it’s full of resources, citations, and references to other websites to back up your data.
In short, you want to create the best resource possible.
With all of this in place, it will actually make a link building and SEO process that much easier.
Do Manual Outreach to Increase Backlinks to Your Content
The last and one of the most important steps in this process is to make sure your content is being found. Once again, with so many sites active on the internet today and pushing out new content daily, how is anyone supposed to compete if they are going to just do the same thing as everyone else? Instead of following along like the rest of the sheep, stand out from the crowd and put in the effort where others aren’t.
SEO and ranking in Google is all about the content promotion and manual outreach that needs to be done once an article goes live on your site. Just clicking ‘publish’ and putting it out there, is asking for trouble — and no results.
At the same time, if you are going to create some of the best content out there, it will be a lot easier for you to pitch such content articles to other websites, while also trying to convince them it would be a great addition or reference within their own content.
This is also where a quality link building methods such as 404 broken link building comes into play. If you know you have one of the best articles out there, you can find other websites that are linking to older content which is either outdated or no longer works, and contact those sites to see if they would replace that link with the article to your site. Again, this is a timely process, but one that still works extremely well.
Want more traffic and higher search rankings? Put in the work!
The end result here is simple. If you are willing to put in the time and research that many other websites and brands won’t, you will see better results that millions of other sites won’t as well.
You also don’t need to continually create content on a daily basis and spend most of your time writing. In fact, most of your time should be spent on the SEO and promotion process. When it comes to content, you just need to create the best content possible and then promote it using any of the methods we’ve mentioned above.
The key takeaway here is that the the better the content is you create, the easier it is for you to promote. Stay away from posting content daily to your blog and instead creating evergreen resources that you can continually promote time and time again.
Blog Content or Promotion?
I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.
Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.
But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.
Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.
Both Content and Promotion
Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.
Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.
Does Blog Content Make You Money?
starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.
Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,
You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.
You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.
Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.
Content makes zero dollars.
You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
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