Do you know your target audience well enough?
To really create content that will resonate with your audience — understanding your audience is very crucial.
It gets better when you can put yourself in your customer’s shoes and create content with empathy that’s tailored towards improving their lives.
It’s only when you know your audience that you can engage them with your content, and convert them to happy paying customers.
Here are 6 proven steps you can take to truly understand your target audience.
1. Conduct exclusive market research
This is by far one of the most important steps to understanding your audience.
Whether you are a small business owner or you run a large firm, it’s very important that you conduct a research before you ever start any marketing campaign.
In a recent research by Responsys, 34% of 2,000 US adults surveyed left a brand because they were receiving irrelevant marketing messages from them.
Oops! What a great lost.
This can only happen when a company ignores market research or fail to do it the right way.
I’m sure you don’t want to have the same experience — that’s why I wrote this article to guide you.
Here are the four simple ways to carry out this research:
1). Use Google Alerts or Social Mention tool
Google Alerts can be a very vital tool in following trends and people in your niche.
You can set alerts for similar products in your niche, follow updates, check out articles written by your competitors, and also check out the comments by your prospects. As you’re aware, mobile usage has surpassed that of desktop — so you need to study and understand user’s mobile behaviors as well.
You’ll have insights about topics, events, and people that your ideal customers care about. Researching the long-tail keywords that your target audience is using to search for information about your business/product is equally important. Unfortunately, Google Keyword Planner might not help you here — I like to use Ferzy Keyword Tool or KeywordTool.io
More so, you can also use Mention or Social Mention tools to monitor content and people from social media, forums and other social channels. Yes, you may have to invest in SEO, PPC, or even native ads to be able to reach your target audience, but it begins with a market research.
These services can help you know when a new research has been published about the specific keyword or phrase you are concerned about.
2). Interview Your Current Customers
Interviewing your current customers can be a great way to get first-hand information about your ideal customers.
It will not only help your customers, but it will allow you to gather case studies and metrics which are integral factors for building your personal brand and gaining traction online.
3). Study Your Web Analytics
Your web analytics can help you a great deal.
Are you really making use of the data available to you through your web analytics?
Your web analytics can help you answer the following questions:
Where did your website visitors come from?
What keyword or phrase did they use to find you?
How long did they stay on your website?
What content format are the most popular?
Where are the locations of your audience?
Where do they go from your site?
What are the patterns of your visitor’s behavior?
Are these patterns giving you information about the position your prospects are on your buyer’s journey?
When you are able to get answers to this questions you’ll begin to get a better understanding of your audience.
4). Use Professional Social Networks
Use professional social networks like Quora and LinkedIn to uncover what groups your potential customers are and what they’re discussing.
Great, you’re on the right track.
So far, we’ve discussed how you can leverage some of the resources that are available to research your target audience. Now let’s put them together to create a customer persona
2. Create Your Customer Persona
After gathering all the required information about your customer from your research, you need to now create a fictional customer that exhibits all the characteristics.
No matter what you call it, a customer persona or marketing persona, we’re referring to the same thing.
According to Ardath Albee – “A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.”
I love this definition of buyers persona by Ardath Albee.
Your buyer’s persona can help you provide actionable solutions to the challenges that your audience is facing.
And it should contain core characteristics that answers the following questions:
What is the buyer’s role in the company?
What type of company does the buyer work for?
What level of education has the buyer achieved?
What does the buyer like to do for fun?
What is the buyer’s gender?
What is the buyer’s age?
What is the buyer’s household income?
How does the buyer define success in the workplace?
What are the buyer’s career goals?
Here’s a typical example of how your buyer’s persona should look like:
Source: Single Grain
Once you know all of this, the marketing content you’ll create will be of great value to your target audience — they would feel involved and will stick to your brand.
4. Monitor Comments And Engagement
As you know, one of the reasons Neil Patel is so successful at blogging is that he interacts with his audience via comments on his posts.
I think he replies almost every comment and in the process, he understands how his audience thinks and will most likely find new content idea during the conversation.
You can also do the same and hopefully, you’ll be able to understand your client well enough.
5. Look at Your Competitors
Look at successful brands that share similar goals as yours. Look at what they’re doing. Evaluate their content marketing strategy, try to find out what they do differently, find out why they are using some terms consistently.
Truth is, a brand might not fully understand what they’re really doing, but a careful study will reveal to you what works and what doesn’t.
6. Learn from third-party resources
You can also leverage on the research done by other marketers with respect to your target audience. Study them very well and extract the necessary data.
Learn from case studies and psychological analysis conducted by more advanced marketers in your industry. For example, if you’re a digital marketer you can learn a lot from Moz, Content Marketing Institute, QuickSprout, and other credible digital marketing blogs.
Stay away from assumptions. Why?
Because, often times, your assumptions about your customer could be wrong. Yes, it’s acceptable to make intelligent guesses, however, that shouldn’t inform your decision making process.
What Is Your eBook Income Potential?
Have you bought my exciting eBook?
I help you retire to a life of travel through blogging by sharing my story. Buy it to live your dreams.
Let’s get right down to it guys. Your ebook income potential is whatever you put your mind to. Every cent you make in life begins in your consciousness. If you think and feel really really really rich, trust in the process and generously help people there is literally no limit to the amount of money you can make. Never base your income on someone else’s results because you have no idea what is in their mind and how they feel. This is a common new author mistake. They set the bar based on other people’s results. Bad idea. You never know what’s in another person’s mind so you never know what’s going into their income and you never know how brilliant YOU may be if you focus on yourself and never compare yourself to others.
Even if you see a super inspired person who lives their dreams, and they have pretty sweet results as far as ebook income, never base your potential on their results. They may make a ton of money every month in ebook sales but your journey may be to make a hundred times that amount of income. Never base Your Potential on somebody else’s results. Even if the person has knocked it out of the park as far as sales, you never want to base your life on someone else’s life.
Just look to inspired authors for inspiration. Never look at numbers on a screen. Sales are numbers on a screen. What do numbers mean? Nothing. What does money mean?. It is an illusion, a neutral means of exchange that doesn’t mean anything until your mind assigns some meaning to money.
If new authors ask me how much I make, they haven’t followed my blog for too long LOL. I never make income claims. This is because I would never want to cripple you and your potential. I am only human. Even if I made 2 billion dollars a month through ebooks, that’s still on the low side, because we are infinite beings capable of everything. Knowing this, I never want to hold back your potential and I never want you to base your life on my life because that would dishonor me and dishonor you too.
If you want to succeed as a new author, Follow Your Passion, trust in the process, genuinely help people, and keep making friends. Your sales increase as you help more people for free. It is that simple. That’s the recipe to my success. I never get caught up in sales and I barely check my metrics. I just have ten thousand more people to help today and that’s all that I know. This is how to live a movie worthy life, like I live, helping people all day long and having no concerns about sales or what you’re getting. When you get lost in the process with love, the money takes care of itself in a beautiful way.
Your ebook income earnings potential is unlimited. How is that for inspiration? That’s all you need to know. Me telling you about numbers will not inspire you because numbers are meaningless. Only serving human beings means the most. Being free means the most. Move away from goals and just carry an intent to live a free life through blogging and you will the happiest, healthiest and wealthiest you.
4 Common New Blogger Mistakes
Common new blogger mistakes often cripple blogging careers before entrepreneurs can gain any momentum.
I made my fair share of newbie boo boo’s in the beginning. Be real with yourself. Be straight with yourself. Newbies often have oodles of blind spots to face, own and release, in order to become successful. Excited, but scared new bloggers cannot see themselves in the light of truth but being shown errors helps you travel a straighter, more narrow blogging path.
Common New Blogger Mistakes
Own these mistakes and make the appropriate corrections to accelerate your new blogger success.
I received a sponsored post from a blogger a few minutes ago. Unfortunately, I quoted him the price over 1 month ago. My price rose ten fold since that time; discount for some bloggers, for a short time. This common error cripples many new bloggers; hesitating. He should have written and submitted the sponsored post in 12-24 hours to lock in his price, to get featured on my blog and to grow his business. Waiting 33 days to submit a sponsored post is an eternity in the blogging world.
Act now. Stop hesitating. Nudge into discomfort. Do not hesitate if you receive an opportunity. Act on it immediately to do as pro bloggers do.
2: No Bond Building
New bloggers commonly try to do everything on their own. Write a blog post. Publish. Share on social media. Sit there. Wait. Repeat the cycle tomorrow. Quickly, new bloggers understand that if you network with nobody, you write for nobody.
Build friendships with top bloggers. Comment genuinely on blogs. Promote top bloggers through your blog and through social media. Make friends. Show an interest in bloggers; not in what they can do for you. Make friends with these pros to better connect with these individuals, and to influence them to promote your blogging success.
3: Not Learning from Pros
Buy my eBook:
I teach you how to gain the trust of your audience, a key step for new bloggers to take. But alas, most new bloggers choose not to learn from pros, instead, winging it on their own. This is a recipe for disaster because if you have no idea how to blog – and you do not – you will have a 100% failure rate. Example; most newbies are filled with fear and doubt, so their readers cannot trust them, because they do not trust themselves. My eBook helps you to trust yourself so you move into actions that gain reader trust. Buy the eBook, avoid struggles by gaining reader trust and cut your blogging learning curve.
4: Not Blogging
Not blogging is common among new bloggers. Newbies sit on the sidelines, waiting for the right moment. Now is the right moment. Here and now, you can dive into your blogging journey, diving into the game. Sit with fear. Feel it. We all fear. But just feel fear, then, blog, anyway. Feel the fear and do it anyway to become a successful blogger; hit the ground running.
Blog. Free yourself. Commit. Think about why you want to blog. Dwell on fun and freedom.
Embrace the Journey
Expect the unexpected. Waves of different emotions assault your mind as a newbie blogger. Preparing for emergencies simply unearths different emergencies, unearthing deep fears and conditioning you to expect the unexpected. Relax. Be gentle with yourself. Own these common new blogger errors from a compassionate energy to smooth your new blogger journey considerably.
I still make little mistakes here and there as an experienced, veteran blogger but I forgive myself for being human. Do the same thing but also own your errors to free yourself of these struggling, failing energies.
4 Common Blogger Time Wasters
I wrote an eBook on how NOT to waste time online.
Buy it here:
Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.
I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.
Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.
3: Stat Checking
Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.
You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.
There you have it, guys. Make sure you buy my eBook on the way out.
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