With over a billion active sites on the internet today and only ten sites ranking on the first page of Google, how are you ever supposed to compete? The secret is SEO. However, knowing the concept of SEO is simply not enough. Site owners and marketers of all sizes need to actually know how to understand, implement and track all aspects of SEO for their sites.
The internet gives businesses of all shapes and sizes the ability to compete for consumers far and wide, but where does the little guy fall into this space. More often than not, they get lost in the mix because they can’t compete with established sites, search rankings or the massive advertising budgets that may come along with it. Businesses throughout the world compete online and this can make becoming an online success more difficult than finding success in the local market. By familiarizing yourself with search engine marketing and learning the appropriate techniques, you too will be able to improve your company’s stature within your respective industry, while also increasing your revenue.
The Basics of SEO
Although search engine marketing can be very intricate and complex, the basics are fairly simplistic. The associated techniques are designed to make a website more reputable in the eyes of the biggest search engines, such as Bing and Google. As your website begins to gain traction and earns respect from these search engines, it’ll be moved up their search results. If you play your card rights, you can climb to the first page of Google and reap the benefits. By getting your website to the first page, you’ll ultimately be able to improve your traffic flow, visibility, and revenue.
Crucial Factors to Ranking in Google
Although search engine marketing might sound simple at this point, there are many complexities involved. Most search engines rank websites based on a handful of different factors. Some of these factors can be found directly on your website, but others are more difficult to control. On-page search engine optimization can be easy to configure, whereas link building can be immensely difficult. In order to climb through the rankings and reach the first page, you’ll need to excel in both areas. Unfortunately, this is easier said than done and you’ll face relentless competition along the way. Analyze each section of your site, while making improvements along the way. What may seem like a never ending battle, simply needs to be broken down to daily wins.
Off-Site Techniques to Rank Higher
Successfully marketing through the search engines is difficult, since many factors are out of your grasp. This is especially true, when it comes to compiling a good backlink catalog. Convincing other websites to link back to your site can be difficult. In order to excel, you’ll need to attract attention and gain links from websites deemed reputable and high quality by Google and other search engines. This is where search engine marketing services will be able to help. Instead of spending endless hours trying to figure out the best methods of outreach and creating shareable content, SEO professionals have plenty of experience in acquiring highly sought after backlinks and they’ll know exactly how to acquire them for your site.
If this is something you would like to consider working on yourself, be sure to search through this blog for topics on guest blogging, infographic creation, social media outreach and how to create expert roundups within your niche.
Don’t Neglect Mobile and Responsive Viewing
One of the biggest mistakes businesses make is focusing solely on desktop and laptop computers. Although a lot of internet users will be utilizing their home computers, a large segment of the population will access the internet through their mobile phones. Failing to accommodate to these individuals will only decrease your grasp and restrict your ability to grow your business. Never neglect mobile users, as this customer base is growing rapidly — and also make sure your site content is mobile responsive in the process. The only thing worse than not having a site at all, is having customers access it and not being able to place an order. This will just frustrate them and quickly head off to your competitors!
Know SEO and Know Your Site Rankings
At the end of the day, search engine marketing is a vital component of any business. Search engines make it possible to get your business out in the open and become visible to millions of consumers. Make sure you incorporate a solid search engine marketing game plan into your advertising scheme, so you can attract new customers and expand your revenue to new heights. To learn more about the best methods for making your site search engine friendly, be sure to review our quick SEO tips and recommendations.
How to Create More Clickable Google Search Snippets
Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.
With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.
How to get more people click your search listing in SERPs? Here are three really effective ways:
1. Monitor Your Click-Through
The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.
Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.
To monitor your click-through from organic search:
- Register an account at Finteza
- Add their tracking code to your site and give it some time to accumulate some data
- Click “Sources” and there choose “Search”
- Go to “Pages” to see how your top landing pages are performing in search:
This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.
Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:
2. Use Semantic Analysis
Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.
Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.
All of those concepts relate to hiking in some way or another.
Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.
When it comes to search optimization, semantic SEO helps:
- Create more indepth and richer content that meets Google’s expectations
- Optimize for intent (what’s the end goal behind each search)
- Give Google enough context for them to create a more clickable search snippet for your listing.
Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.
Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:
[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]
Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.
3. Optimize for Rich Snippets
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:
Here are the supported types of rich snippets:
If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.
There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).
These include: Official social media accounts, logo, and the corporate contact:
Movies and Books
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:
HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.
One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!
Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.
The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!
Do you have a tip for optimizing search snippets? Let us know in the comments!
Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service
According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.
When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.
All you need is search engine optimization or SEO!
Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!
Let’s get optimizing.
1. Topics & Keywords
An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.
To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.
Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.
This strategy can help boost your SEO plan and attract people to your Managed IT Services.
That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.
2. On-Site SEO
Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.
Then, there are a number of areas that require review to ensure these SEO solutions work.
Once you’ve studied your target audience to determine your keywords, you also need:
- Descriptive URLs
- Keyword-optimized page titles
- Compelling meta descriptions
- Content optimization (includes keyword placement in headers, body text, etc.)
- Good user experience
- Structured data markup
- Effective call-to-action language
As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.
3. Off-Site SEO
An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.
To start, make sure your listings are updated with the correct content information.
This includes your Google My Business listing as well.
4. Technical SEO
Technical SEO ensures search engines can find your content. These areas include:
- Website speed
Technical SEO solutions are essential for success. Otherwise, how will customers find your website?
According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.
Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.
This content should also add value to your business.
Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.
That way, your SEO content shows visitors you’re a valuable resource.
Bring It in: 5 Must-Have SEO Solutions
With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!
That way, your company grows, one SEO strategy at a time.
Check out our latest posts for more effective tips and tricks!
SEO 101: The Essential SEO FAQ for Bloggers
I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.
With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:
What is SEO?
Simply put, SEO is about making a website easy for search engines to discover, go through and understand.
- creating content (based on search engine users’ needs),
- making your content “link-worthy” (i.e. attract backlinks),
- using HTML and structured data to make content easier to understand for the machine, etc.
SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.
Do Bloggers Need to Know SEO?
SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).
No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask
This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)
How Has SEO changed over the years?
SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.
The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains
If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.
Can SEO Be Handled “At Home”?
WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.
Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?
What is The Most Important SEO Element?
Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.
Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.
Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.
Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.
While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.
You can read my own Text Optimizer case study here.
What Are the Most Dangerous SEO Myths?
- Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
- On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
- SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again
The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.
What’s the Best SEO Advice You’ve Received?
There’s a real human being behind each query.
Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).
This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)
On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.
Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.
On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.
Where Does a Blogger Start with SEO?
As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.
Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:
As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!
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