We all know that commenting on other blogs is a great way to build traffic and network with other bloggers. But do you know how effective your commenting is? How would you know? In this post, I’m going to share some simple tips for a more effective commenting strategy.
If you’re commenting in order to get your name out and build traffic, you need a way to know if your efforts are paying off in traffic. You need web analytics. There are many free and worthy web analytics services available. I happen to be a fan of Google Analytics: it’s free and extremely powerful. One thing that Google Analytics does that you want any traffic analysis software to do is show you a list of referrers. Referrers are the sites people were on before they came to your blog. On those sites, somewhere, is a link to you people are clicking on.
When we leave valuable comments that contribute to the conversation, people often get curious about who we are and they click the link in the comment name to visit us. Your analytics package counts those as referrers. Choosing which blogs to comment on and which to leave alone is made easier by seeing which blogs send you visitors if you’ve commented there. I am not suggesting it should be the only reason why you comment at a blog, but if effectiveness is what you’re after, now you have a tool with which to measure it.