Keeping your blog posts engaging is a key to making your audience care about the content and causing them to follow your posts. However, there are some things you can’t thoroughly describe through text-based content alone. In those instances, videos fill the void. Keep reading to learn easy ways to incorporate videos in your blogs that’ll be impactful even if you’re not yet fully comfortable with creating and organizing video content.
Let Videos Show What’s Possible
Maybe your company sells a cool fitness-tracking gadget and you want consumers to see what it can do. Of course, you can write blog posts that contain information about the product’s features, but it’ll likely be much more effective to supplement them with video clips that elaborate about features, and showcase user-friendliness if applicable.
You may find it worthwhile to use the text-based part of your blog post to give context to whatever’s shown in the video. It could describe how the video shows someone who’s setting up her fitness tracker right out of the box, and demonstrate how she’s able to start using it just a few minutes later. Ideally, only write the amount of text necessary to convey your point, and then use the video to emphasize what was said through words.
Sometimes text really isn’t even needed. You can see a perfect example of this through the 2014 Fitbit video, which currently has over 5 million views on YouTube. To find success with this video campaign, all Fitbit needed was some video, fun music, and a winning product…
Make Videos to Start Conversations
Although it’s impossible to list all the ingredients of worthy videos, it’s often argued the best of the bunch trigger emotional responses in viewers, and they get them talking. When you’re coming up with reasons to include videos in your blogs, try to recall some of your favorite videos from past years. There’s a good chance those media clips contained content you couldn’t stop thinking about for weeks afterward, and you probably talked about the videos with friends.
The more people discuss your videos, the more likely it is they’ll want to do business with you. That’s why intriguing, exciting, or daring videos could really help your efforts take off.
A perfect example of how to create a video that brings content and text to life, is through whiteboard and animation videos. You can see a video from Blogging.org, which visually walks you through the process of why and how to start a blog. What do you think more viewers prefer… a short 30-second video or 2,000 words of text? Again, video is the clear winner!
Use Videos to Provide Clarification or Encourage Expanded Perceptions
There may be cases when you want to use a blog post to clarify things users have said they’re confused about. Similarly, it might explain little-known ways to use your product or service.
In the first scenario, you could hire an actual user and shoot a video that clears up any confusion. It might explain how to assemble an item or the easiest ways to clean something. When people can see peers carrying out familiar actions, they’ll be more likely to recall the video’s content later, and apply what they’ve learned in regards to whatever you’re selling.
You can also add video to a blog post to help users think differently about their perceptions. For example, Hampton Creek is a food technology company that makes products to help people eat healthily without hassles. It could be said the company’s goal is perception-defying in itself, especially since many people think eating well involves long hours in the kitchen, or at least a willingness to spend large amounts of their income at health food stores.
However, Hampton Creek sells its products in popular stores like Walmart and Target, plus has a YouTube channel full of tasty recipes that pair uncommon foods to encourage people to think differently about how they eat and cook. You probably wouldn’t initially consider combining a balsamic crostini with strawberry guacamole or lettuce with eggplant and tofu to create a party-ready appetizer, but those are just two of the delicious ideas explained through video on the brand’s YouTube channel.
Rely On Videos to Inspire Confidence
Speaking of cooking, it’s something many people don’t like to do until they have enough successful results to make it worthwhile. Regardless of whether your blogging niche relates to food, you can still link to videos in blog posts for the purpose of making people feel they can do things confidently. Heck, some cooking and recipe blogs have already convert their content into infographics and have seen massive growth across the board. To bring the concept to an even deeper level, learn how to convert your infographics into animated video.
Take an instructional approach and have the video’s stars explain things in straightforward language. If applicable, focus on how things can be accomplished even without training or special tools. With the knowledge that some people learn better through visual content and others prefer text, you may want to include a text-based version of the video’s content to make it more accessible to everyone.
Need an example for more inspiration? Done! Check out the quick and easy video below by Gordon Ramsay on how to perform five basic cooking skills. After watching the video below, think about your niche audience and how you could provide something similar for them.
Hopefully, it’s now clear why it could be extremely useful to add videos to your blog. When you let text content do all the talking, the audience often misses out.