Connect with us

Blogging

4 Ways to Use Videos to Make Your Company’s Blog Posts More Appealing

Published

on

Keeping your blog posts engaging is a key to making your audience care about the content and causing them to follow your posts. However, there are some things you can’t thoroughly describe through text-based content alone. In those instances, videos fill the void. Keep reading to learn easy ways to incorporate videos in your blogs that’ll be impactful even if you’re not yet fully comfortable with creating and organizing video content.

Let Videos Show What’s Possible

Maybe your company sells a cool fitness-tracking gadget and you want consumers to see what it can do. Of course, you can write blog posts that contain information about the product’s features, but it’ll likely be much more effective to supplement them with video clips that elaborate about features, and showcase user-friendliness if applicable.

You may find it worthwhile to use the text-based part of your blog post to give context to whatever’s shown in the video. It could describe how the video shows someone who’s setting up her fitness tracker right out of the box, and demonstrate how she’s able to start using it just a few minutes later. Ideally, only write the amount of text necessary to convey your point, and then use the video to emphasize what was said through words.

Sometimes text really isn’t even needed. You can see a perfect example of this through the 2014 Fitbit video, which currently has over 5 million views on YouTube. To find success with this video campaign, all Fitbit needed was some video, fun music, and a winning product…

Make Videos to Start Conversations

Although it’s impossible to list all the ingredients of worthy videos, it’s often argued the best of the bunch trigger emotional responses in viewers, and they get them talking. When you’re coming up with reasons to include videos in your blogs, try to recall some of your favorite videos from past years. There’s a good chance those media clips contained content you couldn’t stop thinking about for weeks afterward, and you probably talked about the videos with friends.

The more people discuss your videos, the more likely it is they’ll want to do business with you. That’s why intriguing, exciting, or daring videos could really help your efforts take off.

A perfect example of how to create a video that brings content and text to life, is through whiteboard and animation videos. You can see a video from Blogging.org, which visually walks you through the process of why and how to start a blog. What do you think more viewers prefer… a short 30-second video or 2,000 words of text? Again, video is the clear winner!

Use Videos to Provide Clarification or Encourage Expanded Perceptions

There may be cases when you want to use a blog post to clarify things users have said they’re confused about. Similarly, it might explain little-known ways to use your product or service.

In the first scenario, you could hire an actual user and shoot a video that clears up any confusion. It might explain how to assemble an item or the easiest ways to clean something. When people can see peers carrying out familiar actions, they’ll be more likely to recall the video’s content later, and apply what they’ve learned in regards to whatever you’re selling.

You can also add video to a blog post to help users think differently about their perceptions. For example, Hampton Creek is a food technology company that makes products to help people eat healthily without hassles. It could be said the company’s goal is perception-defying in itself, especially since many people think eating well involves long hours in the kitchen, or at least a willingness to spend large amounts of their income at health food stores.

However, Hampton Creek sells its products in popular stores like Walmart and Target, plus has a YouTube channel full of tasty recipes that pair uncommon foods to encourage people to think differently about how they eat and cook. You probably wouldn’t initially consider combining a balsamic crostini with strawberry guacamole or lettuce with eggplant and tofu to create a party-ready appetizer, but those are just two of the delicious ideas explained through video on the brand’s YouTube channel.

Rely On Videos to Inspire Confidence

Speaking of cooking, it’s something many people don’t like to do until they have enough successful results to make it worthwhile. Regardless of whether your blogging niche relates to food, you can still link to videos in blog posts for the purpose of making people feel they can do things confidently. Heck, some cooking and recipe blogs have already convert their content into infographics and have seen massive growth across the board. To bring the concept to an even deeper level, learn how to convert your infographics into animated video.

Take an instructional approach and have the video’s stars explain things in straightforward language. If applicable, focus on how things can be accomplished even without training or special tools. With the knowledge that some people learn better through visual content and others prefer text, you may want to include a text-based version of the video’s content to make it more accessible to everyone.

Need an example for more inspiration? Done! Check out the quick and easy video below by Gordon Ramsay on how to perform five basic cooking skills. After watching the video below, think about your niche audience and how you could provide something similar for them.

Hopefully, it’s now clear why it could be extremely useful to add videos to your blog. When you let text content do all the talking, the audience often misses out.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

Continue Reading

Blogging

Advanced Blogging Tip: Have a Poor Link Memory

Published

on

I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

Continue Reading

Blogging

How to Get Over the Fear Nobody Will Buy Your Product

Published

on

Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

Continue Reading

Blogging

Pro Blogging Tip: Release Expectations

Published

on

Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

Continue Reading










Trending