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Use your blog as a platform for bigger things

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Yesterday CashQuests.com sold for $15,000 on SitePoint. I knew that the site would sell however even I was surprised with the speed at which the site was sold. It sold for the ‘buy it now’ within a few hours.

Mani Karthik spoke about this subject today and so did Mark Wielgus. Mark pointed out that 5xMom.com is on sale for $10,000 (see here). I really think that this site will struggle to sell at this price.

Mark hit the nail in the head when he said :

these two bloggers both made the majority of their money with pay per post, who are currently enemy number with google, and probably don’t have much of a future

I think that the owner of 5xMom.com saw CashQuests sell for 15 grand yesterday and thought that she could get the same. I actually think that she could get a few grand for it due to the 200+ subscribers but at $10,000 the owner has effectively priced themselves out of a sale. There are a number of reasons why I don’t believe it will sell at this price. For starters, it has been penalized by google and currently has a PR of 0. More importantly the site does not look like it will make money in the future without some major changes. The sale claims that it makes $100 a month via TLA and $120 a month via PayPerPost but with a PR of 0 both of these income sources will disappear.

The part which I noticed was the claim of $300 a month via adsense on only 12,000 uniques. Call me skeptical but I don’t know how anyone could make that much with adsense with that kind of traffic (in this genre anyways).

My Prediction : Don’t expect to see this trend of selling blogs anytime soon 🙂

* Whilst writing this post I noticed that the CSS blog CSSJuice is now up for sale too!

So why are so many bloggers selling their blogs?

I can understand why a lot of bloggers are selling just now. It’s well known that most new blogs fail because the owner loses interest or has lack of time or whatever and if the price is good then it’s right to sell rather than plod along half heartedly.

I enjoy blogging as I enjoy giving my opinion on certain subjects however I know that it can take up a lot of time and it can be incredibly frustrating at times too. It takes a long time to establish your first blog and promote it and at the start you will probably be spending as much time promoting your blog as you are writing it.

In my opinion, if you are sick of running your blog, sick of having to write posts week in week out and you hate having to deal with emails every day then you should sell because you are either writing about a subject you are not interested in or passionate about or blogging is just not for you. This might sound harsh but it’s true 🙂

If you are considering selling your blog then I recommend

  • Posting your blog for sale at the SitePoint MarketPlace. Sitepoint seems to be the most popular place to trade websites at the moment.
  • Provide as many stats about traffic, income and the work needed to maintain the blog and be as truthful as you can.
  • Don’t get too greedy and outprice yourself. If you place the minimum bid too low then you might not even get that important first bid.

Use your blog as a platform for bigger things

What most bloggers don’t realise is that the first 6 months of your first blog is the hardest. It’s when some great posts get missed and it’s when your spending a lot of time trying to make a name of yourself.

Whilst I do think that it’s right for some bloggers to be selling their blogs, for others I think they are jumping ship way too soon. What a lot of bloggers who are selling up should appreciate is that once you have an established blog you are in a fantastic position to make money on the web. You have authority, you have traffic and most importantly you have a large readership.

It was no surprise to me that Jonathan-C. Phillips new blog Freelance Folder grew at a faster rate as his first site as he could use his first blog Smart Wealthy Rich to promote his new blog. Likewise, Daniel Scocco from Daily Blog Tips used a combination of great posts and his name and traffic from his first blog to take Daily Writing Tips from 0 to 3500+ subscribers in around 6 months (and I’ve no doubt his new blog Daily Bits will reach 4 digits very quickly soon too).

The reason why your 2nd blog will grower faster than your first should be obvious to most – You have an audience!! You are in a very good position as you can promote your new blog on your first one. For example, imagine John Chow started a new blog today which concentrated exclusively on affiliate marketing. I wouldn’t be surprised if the new blog surpassed a thousand readers within a few days!

Blogs can make a lot of money through advertising however there are many other ways in which you can take advantage of the huge readership your blog has. Of course, launching a new blog with a similar topic is one way to make money however there are so many other options available.

For example, a large readership you are in a great position to recommend related products. I read a football blog which sells t-shirts via spreadshirt on the blog and makes much more from that than it could from advertising. Fan based blogs in particular usually make more money selling related products than using advertising networks.

Bottom line, you have an audience who trusts you, how can you make money from them?

Overview

I don’t see this trend of bloggers selling their blogs selling going away anytime soon however I do think that most of them are being sold too early. Not only will the value of your blog increase as time goes by, more and more doors will open for you and your blog when your blog readership increases.

Have any readers considered selling their blogs? If so, what were the main reasons for selling?

🙂

Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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