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Using Relationship Marketing

The best way to implement relationship marketing is to make your readers/subscribers feel like they can talk to you. Interact with them as much as possible.

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In a recent post I talked about being an expert or trusted authority and the importance of each level, but where does that leave the novice? All experts and trusted authority figures were novices at one time.

I also shared another post on the topic of relationship marketing. Today I’m going to give you some tips on how the novice can use relationship marketing to grow into an expert and then a trusted authority. It all begins with people, as I mentioned in the other article, but it also has to do with how you present yourself. You can be a novice and present yourself as an expert. To teach people how to do something you only have to be a few steps ahead of the student. Maybe you aren’t the guru yet, but you are a few steps ahead of a complete newbie and you can help them to learn what you’ve learned.

Here are some tips on how to use relationship marketing to your advantage when you’re working towards being an expert in your field.

The best way to implement relationship marketing is to make your readers/subscribers feel like they can talk to you. Interact with them as much as possible. Ask them questions. People love to talk about themselves–give them the opportunity while trying to solve their problems. The more they communicate with you the more they will feel like they can trust you. This will boost your image as the expert.

The internet can be a cold and distant place but you can change that with the marketing methods you use. Just be a real person.

Reply to comments. If people are commenting on your blog posts go back and respond to some of them. It’s disheartening to find a great blog with lots of comments and discover the owner of the blog doesn’t even go back and respond to what people have said.

Stop trying to make the sale. Your goal is to make sales, but you don’t have to try so hard. Just be friendly, let people see the real you, show that you care and the sales will come. If you’re constantly pitching a sale it tells me you don’t care about me, you’re more concerned with making a sale. People love to buy stuff but they hate being sold to. If you want to share the latest product you’ve found–share it. Don’t use a sales pitch. It doesn’t matter if you’re getting paid for the referral or not–simply share it. In fact, you should be sharing things that you won’t get paid for. Let the reader know you aren’t getting paid for it. Everything does not revolve around making money.

Write to one person. You may have thousands of subscribers on your list, or thousands of visitors to your blog each day, but you should only write to one person. It makes them feel like you care if you address one person instead of a multitude of others.

To be an expert you need to give your readers valuable information and do so in a way that others aren’t doing. Add a twist to it, add a little bit of you to the information and help the reader solve their problem. Being an expert means to solve problems. It doesn’t necessarily mean you’re smarter, it just indicates that you’ve found a solution to problems. When you solve people’s problems as the go to expert for advice you will gradually become the trusted authority in your area of expertise. To get there you have to cater to the people.

Relationship marketing isn’t that difficult. Be friendly, hold yourself accountable to respond to the readers and show genuine concern for your audience.

Are you willing to set aside what YOU want and focus on what THEY want without regard to money? Would you do it without getting paid?

If the answer is yes, you are well on your way to building relationships with your followers and becoming an authority figure.

 

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Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

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Long Term Blogging Success: Co-Creation Not Manipulation

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Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

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Do You Need to Make a Huge Blogging Shift?

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Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

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Why Comedians Teach You a Powerful Blogging Lesson

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Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

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