These days social media marketing is expected to play a part in the way you promote your blog or your business. Many small businesses resist having to knuckle down and do what seems to be a tedious chore and it’s true that this form of marketing is not the way to get fast results, if that’s what you’re looking for — it is a long-term project that is more about securing your reputation and building a relationship with your followers.
If you write a blog, you will know that the importance of communication and that being pushy about selling is just not acceptable. It is the same with the social media and this platform seems to be a natural extension of blogging. In fact Twitter is often referred to as a method of micro-blogging and it really can be a good way to connect with others who have similar interests.
See how it’s done
One way to get a feel for social media marketing is to look at how other businesses or blogs promote themselves through social media. Look for their Facebook fan pages and look at how they post comments and look at the sort of photos and videos they put up on their wall. Pay particular attention to how and when they get likes and comments from their fans as this will give you an idea of the type of thing that draws attention.
Look at Twitter and see what sort of tweets are posted and note which tweets are retweeted the most by followers. Have a look at the sort of businesses and blogs that have the biggest following and try to emulate what they are doing to promote their business.
One thing to be careful of is to ensure that your posts are generally for information and sharing rather than selling because a constant stream of pushy sales pitches is just not well-received. However, blogging alongside social media can be very time consuming but generally considered worth doing.
What to post
Social media marketing can be seen as an extension of your blog, so it’s a good idea to post little snippets of information from your current or previous blogs — teasers that will get people to come and look at your blog site. For example, you could ask a question on Twitter that will be answered in your blog. You don’t need to write reams — just a few sentences that will compel people to want to read more next time you pose a question.
One of the most important things is to interact with your friends and followers. If someone comments, then get back to them as soon as you possibly can with another comment — even if it’s just to say thank you for their post. When people can see that you are keen to interact it will encourage them to comment and this, after all is what social media marketing is all about. It is all about that interaction with people and helping them see you as a real person.
Posting on social media sites is a good way to showcase your expertise and develop your credibility in your industry or area of interest. Whether or not people comment or like what you say, they are still being exposed to your ideas and this helps to make a connection. Hopefully they will come to you if they are ever looking for your services in the future – make sure you include a signup form on your Facebook fan page so you can tell people directly when you have a new blog post or are running an offer they might be interested in.
Try to share your knowledge via social media and don’t be afraid to discuss important issues. Share any useful tools online along with links to other people’s blogs and forums as well as your own. The great thing about social media is that it is a very quick way to get information out to a lot of people, so it is useful for telling your followers about something new and exciting before your competitors do.
Being able to interact with your fans and followers is a great way to dispel anxiety or doubt about your business. Don’t be afraid to ask questions and find out what people need and what they want to know and use it as an opportunity to address any issues that might be a barrier to signing up or buying from you. You can also use it as a method of providing support for your customers, readers and followers — and because your posts are open for all to see, it is reassuring for potential customers to know that you are there offering real support and service.
So which social media should you use?
There are literally dozens of social media sites with new ones being created all the time. At the very least you should be on the top two: Facebook and Twitter are general social media sites that millions of people use every day. However, keep an eye on some of the upcoming sites such as Google+ as these are increasing in popularity by the day. Here’s a short rundown of some of the better sites:
Facebook: this is undoubtedly the top site with over 850 million users. Facebook is a great way to showcase your business as it allows you to add photographs, videos, links to your website or blog and you can also advertise with PPC. Recently, you can even add a store where people can buy straight from your Facebook page. Facebook is pretty versatile and is a must for any business wanting to use social media marketing.
Twitter: another site that is growing by the day in, Twitter has over 200 million users and is great for micro-blogging or just posting little snippets of information and links, known as tweets. Tweet every time you add a post to your blog.
Google+: this is one of the newer social media sites but it is growing rapidly and already has an estimated 65 million users. It promises to be big and is another great way to showcase your business with pictures and plenty of space to add information and interact with your followers.
LinkedIn: this also allows you to interact with groups and discussions but is more geared towards businesses, so it is great for business to business interactions. LinkedIn has over 150 million users.
YouTube: a great platform for sharing your videos and with an estimated 300 million users it can bring in a lot of traffic for your blog or website. You Tube is great for showing instructional and informational videos that can increase your credibility and show your expertise. You can also put You Tube videos directly onto your blog and link to them via the other social media sites.
Others include Pinterest, for visual items such as photos and videos with over 10 million users, Ecademy with over 17 million users and aimed at business owners and StumbleUpon, with over 20 million users is great for sharing interesting websites.
Social media really is an effective way to expand your blog and to promote your business. The added bonus is the links to and from these high ranking sites, which can only help to increase your traffic over time.
This post was written by David Anderson, who has over 30 years’ experience and has forged a successful history of building wealth and success in business. David views life realistically, and approaches it with high motivation, extraordinary focus and vision. Although he is very busy, he also admits to knowing when to spend quality time with his family and striking the perfect balance. Learn more about his proprietary system for building wealth – Wealthopedia – at davidandersonwealth.com.
14 Social Media Tips For Attracting Gen Z Audiences in 2019
As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z.
To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what they advise:
I think that personalization is one of the best ways to appeal to Gen Z on social media. Studies show that more people want to see personalized content and advertisements than ever before, starting with Gen Z. We can use this love of personalized experiences to create content playlists and advertisements that appeal to this crowd.
2. Influencer Marketing
Studies have shown that the Gen Z audience relates more to influencers than celebrities, so influencer marketing on social media is a great way to connect with them. When they see someone that they can relate to using a product, they’re more likely to buy that product too. Influencer marketing is a form of social proof that the Gen Z audience can trust.
One of the best ways to generate leads for your business, especially with the Gen Z crowd, is by having a chatbot available on your social media account to answer any questions. Live chat reps are good for some tasks, but if a customer has a common inquiry, you could implement a chatbot to help resolve these questions or concerns in seconds.
4. Instagram Stories
Instagram Stories are widely popular with the Gen Z audience. Instagram Stories are great because they’re short and engaging, which is perfect for an audience with a shorter attention span. With so much content on the internet, it’s important to get information across quickly and in an entertaining way.
5. Answer Their Questions
Gen Z prefers to engage with businesses on a more personal level, so taking time to answer their hard-pressed questions when other brands ignore them can set you apart from the rest. Try to solve their pain points and figure out what they need help with so they look to you as an expert and appreciate what you can give them.
6. Video Content
Blog content is great and capable of getting millions of views, but Gen Z seems to prefer video content over traditional text. I like to mix it up by creating a blog post, then creating a short video version of the article for people who prefer this format.
7. Leverage FOMO
People, especially in the younger crowd, hate to feel like they’re missing out on anything important going on. That’s why using FOMO, or fear of missing out, is such an effective method to get their attention on social media. Make it sound urgent that they take some sort of action beneficial to your business. – Thomas Griffin, OptinMonster
8. Focus Your Efforts
Facebook is trending towards the millennial and older group, while Tik Tok, Snapchat and even Instagram are much more appealing to Generation Z. Make sure you focus your efforts on the channels in which your audience exist, then produce content that resonates with them. Short videos, in particular, are very powerful for interacting with this audience.
9. Value-Driven Content
When communicating with Gen Z through my social platforms, I focus on providing some form of value in the content that I share. There is no audience as tech-savvy or as fluent and comfortable with different online platforms as Gen Z, and in turn, they will not be impressed by or respond to something that is not of value to them. Providing value allows you to cut through the clutter and resonate.
10. Mobile Experiences
Go mobile, because that’s where the Gen Z audience is. Smartphones are what they live by. This can supersede other strategies that might seem effective because, in the interests of the demographics, you have to go to the device where they’re at the most. On that note, your website should be perfectly optimized to mobile.
11. No Filters
If you’ve been following Gen Z on Instagram and other social media, you might have noticed that they don’t spend nearly as much time as, say, millennials to make their feed look polished. Many of them specifically bypass Snapseed and post straight from their phone. The “realness” of this world is what really attracts young people from this generation, so just be real and capitalize on imperfection.
12. Images and Memes
The younger generation has a short attention span. Get your message across quickly by using images and memes. Avoid any marketing message that takes more than 10 seconds to initially consume.
13. Behind-the-Scenes Content
Gen Z is a more self-aware generation. They use social media for entertainment as well as learning. Using video content to give them behind-the-scenes glimpses into the brand, creating how-to videos and using social media for telling compelling stories is the best method to boost engagement. They don’t want to be sold to, so brands need to forge organic connections through their content.
14. Corporate Social Responsibility
Use a social cause to drive your brand and product mission forward. Create social media campaigns and profiles that are associated with improving life. The majority of Gen Z care deeply about making an impact and they want to be aligned with brands and products that do just that. Do this in an engaging way, like through Instagram story, to build a more personal connection this generation craves.
Social Media is the Path to Generation Z
In addition to the many tips and marketing methods listed above, it’s also important to have an effective content creation and marketing strategy in place.
To learn more about what’s working best for bloggers, brands and content marketers on social media, click here for more tips and actionable methods you can start implementing today.
#1 YouTube Banner Template: How to Create a Custom Banner for Free
The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.
But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.
We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.
What is a YouTube Banner?
When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.
Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.
If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.
What are the Banner Specifications?
When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.
According to Google, your banner should meet the following specifications:
- Recommended: 2560 x 1440 px
- Minimum for upload: 2048 x 1152 px
- Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
- Maximum width: 2560 x 423 px
- File size: 4MB or smaller
What Should I Include in My Banner?
Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.
Here are the Best YouTube Banner Templates
There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.
Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.
Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.
Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.
It’s Easy and Vital To Get A Quality YouTube Banner
We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.
Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!
The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.
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Instagram Checkout and the Move Toward Frictionless eCommerce
The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.
Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.
First, What Is Frictionless Ecommerce?
When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.
Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.
One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.
The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.
Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.
Building a Trusted Brand and Following Will Still Apply
As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.
We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.
This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.
Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.
The Rise of Instagram Checkout in Ecommerce
Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.
Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.
At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.
Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.
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