Most people will unsubscribe immediately after receiving the free report, some people will simply hit the delete button for a few days because they’re strapped for time, and yet others will let it accumulate because they’ve used an email address they don’t check often. I personally use Yahoo for my spam mail and I usually wait a few weeks before I unsubscribe. Why? Because there can be little goodie nuggets in those emails. Use them to your advantage and to gain knowledge.
Spam can be very filling, and I’m just talking that substance posing as meat.
First, look at the sales pitch. Does it catch your attention or annoy you? Can you write a better one? Do it. If you’re new to writing sales copy this is a perfect way to see how others do it and learn from them. Rewrite their copy with your own voice.
The people who generally send out this much correspondence in one week are probably amateurs. They’ve read you need to get in front of a potential customer at least seven times to win that person as a customer. Unfortunately, they try to do that in one week. Learn from their mistake.
Look for valuable information. It may be hard to spot and not every piece of email will contain a nugget. That doesn’t mean you’ve wasted time; you’re simply running your own marketing research to see what could work. Once in awhile you will find a little gem of information that you can use in your own campaigns.
Use everything to your advantage and for educational purposes. Brainstorm ways to add a twist to the things you may consider useless. It’s only useless if you don’t learn from it.
Try to take some time each week going through junk mail to glean little tidbits. If you find nothing but junk, then by all means hit the unsubscribe link and be done with it. But don’t blow it off as complete junk before you’ve had a chance to gain knowledge from it. After all, learning how to run a successful site is a learning experience, and you never know where bits of this process may be hiding.