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Using Your Personal Blog As A Niche Blog, Big NO NO

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I have come across exceptional bloggers who are not only good at what they write about but also have a regular following. The only problem is that most of these exceptional bloggers come with personal domain names. I never came around to telling them to move to a new domain name but thought it would be more appropriate talking about it here at Blogging Tips.

I personally started blogging about technology on my personal domain but realized within a couple of months that it was not working out as expected. The first thing I did was to buy a domain related to the niche I wrote about. From then till now I have had lots of things done for my new blog. I am even able to put a plan in place where I can expand the blog with new authors contributing.

Taking Blogging Tips as an example it has numerous people writing for it. Would you be able to do that if you owned a personal domain? The biggest problem with having personal blog that targets a niche is that when you tend to expand it never works out.

Talking about things, I would want you to know why personal domain name should not be used as niche blogs. Having a focus on a long term plan is the best way to avoid problems when you are peaking in the blogging world.

Personal Blogs Cannot Expand In The Niche

Well coming to a critical point when you want to expand your personal blog how do you do it? What will you pitch to advertisers? Can you expect advertisers to put up advertisements on blogs that have your personal name in it.

Advertisers are always looking for keywords and they would rather advertise on a blog that has those.

Also would it make sense to have a forum on a personal blog? Can you create sub-domains for them? There are quite a lot of questions that go unanswered. Quite a few bloggers like John Chow and JohnTP have taken personal domain names to a new level, but everyone is not equipped with marketing skills as John Chow has and not all can expand into a new vertical.

When you use personal blogs to write about niches be aware that you can not cross verticals that would have been possible using niche related blogs with non personal domains. To justify what I am saying look at other blogs in your niche and see how they are expanding. Now try to get to use the same solution for your own personal blog. Isn’t it difficult?

Personal Blogs Should Be Personal

When you start a new blog with your own name in it, keep it personal. Never use your personal blog to promote your niche. Remember one thing once you do that you are stuck with it. One fine day you would think "hey I want to do something new for this niche" but how? Can you promote the new idea to users who want to hear about the niche?

I use my personal blog as a place where I write about anything under the hood. Sometimes when I want to write about atrocities I use my own personal blog. To keep it short I use my personal blog to let out my feelings.

I will never use my personal blog to write about a niche and also want to advocate to you that if you are trying to start blogging never use your personal blog for blogging about a niche.

Users Don’t Take Personal Blogs Seriously

When you are writing about a niche and land up in Search top pages many users would be inclined to click on links that have a related keyword in the domain.

For example a personal domain called keithdsouza.com talks about using a particular recipes and another result which has recipes in the domain name. Which result would you click on the personal blog one or the domain related to the recipes?

Making it more simpler users would not want to look at solutions on personal blogs they tend to find it more on niche related blogs. You may have a regular reader base and that may be where it ends.

Social Networking Abuses

If you have ever had your personal blog land up in social networking site check out the comments specifically Digg. The users there tend to abuse when any interesting information comes from a personal blog.

This may not always be true but if your post gets dugg make sure to check the comments.

Summarizing

Talking about personal blogs I am of a strong opinion that you should never build personal blogs as niche blogs. Mind you there may be quite a lot of following and quite a lot of comments but when the time comes to expand it you will never get through. There are quite a few personal blogs that are much more than what you call popular but my opinion about them is that they are stuck and cannot expand.

Having a niche related blog allows you to expand seamlessly without having to worry about things. To state a reality if your personal blog talks about potatoes and there is a domain that only talks about potatoes and is dedicated to only talking about it, which site would be able to easily move to talking about potatoes from various countries?

Think about it, if you are new to blogging you can easily avoid a problem you will eventually face when you have been established. As per me never use a personal blog to write about a niche.

Whatever I have said above is my own opinion and I am not against having personal blogs as niche blogs. I only quoted from my own experience.

If you feel I wrote something wrong there is a comment form just one scroll below use that to shower your abuses on me. I mean don’t use bad words you will be blocked out by the spam filter but do let me know your opinions. I am just another blogger who has his own thoughts, listening to yours makes me happy. So whatever you want to say use the comment form and I will try to respond to each of the comments.

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A technology blogger who fell in love with WordPress the day I started using it

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Blogging

Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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Blogging

Should You Aim for Blog Post Quality or Quantity?

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Both!

The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.

Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.

I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.

Avoid Scarcity Thinking

Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity.  I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.

Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!

Think abundance. Blog abundance.

Massive Exposure

I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.

He thought quality and quantity. He did not hold back.

I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.

Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.

Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!

See why it pays to think quality and quantity?

 

 

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