I have come across exceptional bloggers who are not only good at what they write about but also have a regular following. The only problem is that most of these exceptional bloggers come with personal domain names. I never came around to telling them to move to a new domain name but thought it would be more appropriate talking about it here at Blogging Tips.
I personally started blogging about technology on my personal domain but realized within a couple of months that it was not working out as expected. The first thing I did was to buy a domain related to the niche I wrote about. From then till now I have had lots of things done for my new blog. I am even able to put a plan in place where I can expand the blog with new authors contributing.
Taking Blogging Tips as an example it has numerous people writing for it. Would you be able to do that if you owned a personal domain? The biggest problem with having personal blog that targets a niche is that when you tend to expand it never works out.
Talking about things, I would want you to know why personal domain name should not be used as niche blogs. Having a focus on a long term plan is the best way to avoid problems when you are peaking in the blogging world.
Personal Blogs Cannot Expand In The Niche
Well coming to a critical point when you want to expand your personal blog how do you do it? What will you pitch to advertisers? Can you expect advertisers to put up advertisements on blogs that have your personal name in it.
Advertisers are always looking for keywords and they would rather advertise on a blog that has those.
Also would it make sense to have a forum on a personal blog? Can you create sub-domains for them? There are quite a lot of questions that go unanswered. Quite a few bloggers like John Chow and JohnTP have taken personal domain names to a new level, but everyone is not equipped with marketing skills as John Chow has and not all can expand into a new vertical.
When you use personal blogs to write about niches be aware that you can not cross verticals that would have been possible using niche related blogs with non personal domains. To justify what I am saying look at other blogs in your niche and see how they are expanding. Now try to get to use the same solution for your own personal blog. Isn’t it difficult?
Personal Blogs Should Be Personal
When you start a new blog with your own name in it, keep it personal. Never use your personal blog to promote your niche. Remember one thing once you do that you are stuck with it. One fine day you would think "hey I want to do something new for this niche" but how? Can you promote the new idea to users who want to hear about the niche?
I use my personal blog as a place where I write about anything under the hood. Sometimes when I want to write about atrocities I use my own personal blog. To keep it short I use my personal blog to let out my feelings.
I will never use my personal blog to write about a niche and also want to advocate to you that if you are trying to start blogging never use your personal blog for blogging about a niche.
Users Don’t Take Personal Blogs Seriously
When you are writing about a niche and land up in Search top pages many users would be inclined to click on links that have a related keyword in the domain.
For example a personal domain called keithdsouza.com talks about using a particular recipes and another result which has recipes in the domain name. Which result would you click on the personal blog one or the domain related to the recipes?
Making it more simpler users would not want to look at solutions on personal blogs they tend to find it more on niche related blogs. You may have a regular reader base and that may be where it ends.
Social Networking Abuses
If you have ever had your personal blog land up in social networking site check out the comments specifically Digg. The users there tend to abuse when any interesting information comes from a personal blog.
This may not always be true but if your post gets dugg make sure to check the comments.
Talking about personal blogs I am of a strong opinion that you should never build personal blogs as niche blogs. Mind you there may be quite a lot of following and quite a lot of comments but when the time comes to expand it you will never get through. There are quite a few personal blogs that are much more than what you call popular but my opinion about them is that they are stuck and cannot expand.
Having a niche related blog allows you to expand seamlessly without having to worry about things. To state a reality if your personal blog talks about potatoes and there is a domain that only talks about potatoes and is dedicated to only talking about it, which site would be able to easily move to talking about potatoes from various countries?
Think about it, if you are new to blogging you can easily avoid a problem you will eventually face when you have been established. As per me never use a personal blog to write about a niche.
Whatever I have said above is my own opinion and I am not against having personal blogs as niche blogs. I only quoted from my own experience.
If you feel I wrote something wrong there is a comment form just one scroll below use that to shower your abuses on me. I mean don’t use bad words you will be blocked out by the spam filter but do let me know your opinions. I am just another blogger who has his own thoughts, listening to yours makes me happy. So whatever you want to say use the comment form and I will try to respond to each of the comments.
3 Actionable Tips for Bloggers to Reduce Email Bounce Rates
List building is one of the things you hear and read about everyday in blogging and content marketing. Email marketing in itself is a whole lot of work put together. Many successful bloggers have succeeded to build a large list for their businesses and that works with a lot of attraction.
Well, the size of your email list isn’t always a point. The quality and relevance are the most important factors. These go a long way to affect your bounce rate which is a corner stone in email marketing. We will be talking about this a bit below but let me quickly brush out a few reasons to start building a list for your blog if that’s not being done now.
Why you need an email list for your blog
Many bloggers blog for different reasons. However, there are things we all need to succeed. These include a growing and engaging community and targeted traffic that converts.
Once someone visits your blog for the first time, you have the chance to convert that first timer reader into a repeat visitor. One of the most effective ways to do this is to capture him into your list.
Your email list basically is an ever-green source of targeted traffic. You can always turn to it and be sure to increase your page views.
Many of my faithful customers are found on my list. This makes it an interesting source of passive income. Your email list is a huge part of your marketplace that can be tapped into any time of the day.
Whether you are blogging to make money or just for the fun of it, if you care about keeping your readers and reaching out to them at will, start building your list right this moment.
Email Bounces can really hurt your email marketing
An email bounce occurs when your message is returned to you the sender because it cannot be delivered. Note that messages being caught into SPAM is completely a different thing. This has to do with your Inbox Placement Rate. Though Email Deliverability rate is a big game that should be treated apart, we want to deal with messages that are rejected by the destination email server.
Now, this has an impact on your sending reputation. The higher the reputation score, the more likely ISPs (Internet Server Providers) will deliver your emails to the inboxes of recipients.
The more your email bounce rate, the lower your reputation and the more the chances of your sender ID getting blacklisted.
Recommended: 10 Email Marketing Do’s and Don’ts for Bloggers
But What causes Email Bounces
A bounce will take place for the single reason that the destination server rejects the message. What are some of the reasons for this rejection?
1 – The destination email address doesn’t exist
This is one of the most common reasons for high email bounce rates. You send a message to an address that either doesn’t exist on the server or the domain name is not found. This generally is referred to a Hard Bounce, when an email is permanently bounced back to the sender because the email address is invalid or not found.
Why does an email hard bounce happen?
- There is a spelling error in the address: firstname.lastname@example.org instead of email@example.com
- The email submitted to your list is completely never created – junk email
- The contact address was completely deleted by the administrator for some internal reasons.
- The domain name does not exist (maybe it’s expired, error in spelling, parked, etc)
2 – The destination email address is valid but something isn’t right
A Soft, temporal Bounce will take place in this case. The destination address is valid but the server returns the message to sender for a couple of reasons:
- User has reached the email quota limit. Simply put, the inbox is full
- Email too large for recipient’s inbox
- Server was temporally down when message hit
Given that soft bounces are temporal, you may not need to worry so much about this. Their impact on your marketing may not be as harsh.
However, Hard Bounces should be taken with a serious attention. Continuous bounces are a bad signal and the email marketing systems are smart enough to figure this out.
3 tips to Reduce your email bounce rate and boost conversion
Ok now you know what email bounce rate is and why you should start building your own list. These are some quick tips to reduce your bounce rate and improve your marketing experience:
1 – Make sure only on valid addresses are submitted to your list
In my opinion, this is something that’s quite easy to handle. First, allow your readers submit their contacts by themselves through a lead capture form.
Use the double opt-in facility provided by many email marketing tools. This will make sure that the contact submitted by the reader is valid. An invalid address will never find its way through the double opt-in validation wall.
The way this works is very simple…
When the reader submits the email to your list, your tool will place it in an inactive mode. At the same time, a validity tracking link is messaged to the address. If this link is clicked within the activation period, that will simply mean the address is able to receive mails, making it valid.
Not using the double opt-in checking method is simply allowing readers to submit junk emails to your list. Looking the negative effects of bounces, this isn’t something I think you’d be comfortable with.
2 – Constantly clean up your list
While the double opt-in validation method makes sure you only allow valid addresses on your list, there are chances that some of these addresses get dropped of with time. You must therefore be able to clean up and get rid of these invalid subscribers.
There are two ways to do it:
1 – Manually filter out and delete contacts that have not opened your campaign during a specific period. Generally, I do remove contacts that have been ideal for half a year.
3 – Avoid using Email Extractors
A quick way to hurt your blog’s email list is to use an email scraper. First, harvesting emails in this way is illegal in many countries. You don’t have the consent of the owners to mail them.
This will bring another set of problems:
- High unsubscription rate
- Your campaigns will be marked as spam by many of these illegally gotten subscribers.
These two actions will trigger red flags and place you at a permanently suspicious position with many marketing platforms.
I hope these three tips are helpful as you strive to build a profitable email list for your blog. Drop a comment and let me know what you think about.
How Can You Write Content Like a Pro?
Write your butt off. This is the way to write content for your blog like a pro. No simpler or more direct way exists for writing content like a professional blogger because writing practice is the way to writing like a pro. Of course, most bloggers only write when publishing posts so get little practice and write like amateur bloggers.
I wrote and continue to write millions of words between my blog posts, guest posts, e-books and in the past, through my blogging writing practice. Open up a Word document. Write. Write 500 to 1000 words daily. Close the document. Trash the document. Simply writing regularly makes you write like a pro because your confidence and clarity mushrooms quickly with writing practice. Do not be like bloggers who only write for publishing posts. This crowd gets little practice and never becomes pro bloggers because they do not practice their prime skill, writing, enough. Imagine if LeBron James only shot baskets and dribbled during official games? He never would have made the NBA. He practiced for tens of thousands of hours in private, with nobody looking, in a gym by himself, to become the top pro basketball player who shines in a public, pro setting.
Practice in private. Shine in public. That is the way it goes with any skill in life. Writing like a pro blogger also requires you to carefully observe professional bloggers for their pro writing cues. Do you notice how these folks seem to write in crisp, clear fashion? Emulate these professionals by following their lead and you too will give off a more professional, serious, clear energy. Start with reading posters on this blog. Every blogger is a professional or on their way to being a professional blogger. Study how these pros and aspiring pro use formatting and other tools to allow their blog posts to flow freely. Exposing yourself to professional bloggers simply gives you an example to emulate. Plus, following professional advice allows you to be yourself, giving you permission to write in your one of a kind voice on your way to being a pro blogger.
In my eBook:
I give you permission to be a brilliant writer by simply writing how YOU write. This writer is unlike any writer who ever lived because we all have unique stories and styles to share with the world. The tone of this eBook is one reason why it spent a spell being the top-rated eBook for its category on all of Amazon. Writing like a pro is mainly a practice thing leading to a confidence thing.The more you practice writing, the more confident you become writing-wise. This process is quite simple but at times, highly uncomfortable to put into action. Keep writing. Keep churning out helpful content.
My neck feels incredibly stiff now but I know it is writing time so I write and will take a nice little break after getting the job done. Write, write and write some more. Gain the confidence and clarity to know you are writing like a pro blogger, even well before you become a pro through your blogging efforts.
Can You Make Tons of Money Blogging?
Just spend the next 10 to 15 years of your life everyday generously helping people and building bonds with both your readers and fellow successful bloggers. If you are prepared to do that then you will make tons of money blogging. I just do not know what amount of money you mean by tons of money. Do you mean hundreds of thousands of dollars? Do you mean millions of dollars? Do you mean tens of millions of dollars?
Only you know the specific answer to that question but independent of the amount, anything ranging from tens of thousands to millions of dollars requires thousands upon thousands of hours of generous service before oodles of money flow to you. Think 10000 to 20000 to 30000 hours of creating content, building friendships by generously helping top bloggers, and opening multiple streams of income before you begin seeing large sums of money flow to you freely, easily and frequently. Most bloggers who ask this question do so from an energy of scarcity and poverty. Most bloggers only want to make huge sums of money because they have $0 now or $15 now and they have hundreds to thousands of dollars of bills piling up. 99.9% of the time, these bloggers dive into blogging being dominated by fear so they act from a scared energy and do stupid stuff that guarantees their online failure. Forget making millions of dollars. This crowd makes $0 or maybe a few cents or ten bucks doing really unintelligent things because people terrified of losing all of their money do stupid things that lead to failure. Being desperate leads to being a dingbat.
People who blog from an abundant, loving, confident and trusting energy generously create content and build connections over years of their lives, spending 10000 to 20000 hours or more doing these things until huge sums of money flow to them. I have seen a handful of 7-figure earners explain how they blogged for 15 years before the huge sums of money, like $30,000 in a day, flew to them freely. Massive wealth takes time to accumulate because the amount of creating and connecting you need to do to accumulate massive wealth requires tens of thousands of hours of helping people to increase both your skills and exposure to the point of making millions and millions of dollars. This basic law of wealth rings true for all entrepreneurs. Jeff Bezos is worth 180 billion dollars now as the owner and founder of Amazon.com but he made very little when working out of his garage on a cafeteria table. He could not make tons of money through his venture until he generously created, connected, scaled and put in an amazing number of hours to build up his iconic empire.
Do not be intimidated by the amount of work, time and energy you will need to put into blogging to earn a significant income. Why would you care if you plan to be here anyway 5, 10 and 15 years down the road? Do you want to waste your life working for somebody else just to get a paycheck or would you rather work for yourself, make a firm impression on humanity, serve a large amount of people and earn a significant amount of money? Think it through before you get intimidated by the amount of generous effort and time you will put into blogging to build something special.
Remember that blogging gives you what you give to blogging. Blogging always serves as the perfect mirror for the attention, energy, effort and time investment you put into this amazing medium.
Do you feel confused about how to grow a loyal community?
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