You have a great idea for a new eBook, or a video series, that your audience would love to pay for.
You work on it for weeks and create an awesome product.
You create a landing page, write the sales copy, set up your funnel and get your product ready for launch.
But when the launch day arrives, there’s no one to buy your product.
How could it be? Your product was awesome and the price was nothing compared to the value you offered.
How could someone not be interested in it?
Research shows that 8 out of 10 businesses close within the first 12 months. If you ask any of the owners of those businesses, they’d tell you they had a great product.
But what they lacked was market research.
Any serious business would never compromise on product quality. But is there anyone interested in buying that product.
That’s the question that many businesses never ask before launching.
The same applies to bloggers as well.
Almost every other blogger offers eBooks and courses to his audience.
But how many of those courses are really successful?
Apply the Lean Business Model To Test Your Product
If you’re planning to launch an eBook, a video course or any other form of info product, it’s important that you validate your idea before investing time and money.
This is where the lean business model works so well.
Lean is originally a concept from the manufacturing industry. But its core principles are equally applicable to content marketing and product launches as well.
Source: Content Marketing Institute
The lean methodology is based on the build-measure-learn loop.
It advocates building the most essential and core elements of your product, test them in the market, learn from your findings and refine it based on your learning.
This allows you to quickly validate your idea without investing too much time or money. If you see there’s a market for your product, continue to building it. If not, pack up and try something else.
Mapping this on info products, here are a few ways you can test your product idea and gauge its market potential.
1. Analyze the Products of Your Competitors
The easiest way to test the business potential of an idea is to see if anyone else is doing it. You don’t need to re-invent the wheel. Just analyze your competitors and their products to see what they’re finding success with.
If your idea is really unique and you can’t find anyone else doing it, there’s another way.
- Look for products that are closely related to your idea or products that solve the same problem that you’re trying to address. Do some market research to understand if your target audience is satisfied with the solutions on offer.
- If you already have an audience, run short 1-2 question surveys and ask them about their biggest problem that they want you to solve.
For example, if you plan to create an eBook on “Building Authoritative Backlinks”, analyze the products that are already in the market and see how they’re performing.
Look for product reviews and audience feedback to identify the loopholes in the existing products.
This should give you a solid starting point.
2. Get Product Ideas from Amazon and Udemy
Amazon and Udemy are goldmines for product researchers in general, and bloggers in particular. There are thousands of eBooks on Kindle Store that you can use to validate your idea.
Amazon has an endless database of eBooks, customer reviews, and feedback.
Just look for products that are related to your idea, see what they offer and read customer feedback to gauge the potential of your product.
Similarly, there are thousands of video courses available on Udemy where some of the world’s best professionals and instructors share their expertise.
Every course has an outline and a list of topics that it covers.
Find the best performing courses related to your idea and see the topics they’re covering.
This, again, will give you a pretty good idea of the value of your idea and will help you refine your product.
3. Create a Sales Landing Page and Capture Leads with Facebook Ads
Going through the first two steps should give you a pretty good idea of where your product stands and how you can make it more valuable for your target audience.
But to validate your idea even further, without fully committing yourself to it, you need to see if people will actually buy from you.
Remember, you still don’t have a product, it’s just an idea. But creating a professional landing page for your product and routing traffic to it will give you a clear idea of where your idea stands.
Here’s a good example of a focused and well-optimized landing page that lists the key benefits of the product and doesn’t divert visitors from the main call to action.
Add a small opt-in box on your landing page and ask your visitors to enter their email address and press the buy now button.
When they do that, you’ll collect their contact information. But since there’s no product available right now, you can route them to a 404 page giving them the impression that something went wrong with the sign-up. Don’t collect the payment information yet.
If you see that people are responding to your product and signing up, it’s a good indication that you should create the full product.
You can set this up using tools like LeadPages, Gumroad, Instapage or any other landing page app.
4. Create a Minimum Viable Product (MVP) for Quick Feedback
Finally, when you decide to launch your product, don’t immediately create the full version. Instead, create a minimum viable product first.
MVP is a concept of lean marketing that advocates that you create your product with only its core features. If people respond well to your MVP, you can add the nice-to-have features and invest more time in it.
But if you see there’s not enough interest, you can quickly move to your next idea.
The MVP concept is applied mainly in the manufacturing sector, for example, this solar light manufacturing company used MVPs to gauge product interest.
But the same can be applied to info products as well.
For example, Pat Flynn (Smart Passive Income) not only advocates using this approach but also uses it himself.
Creating and launching info products is a very profitable business. But it requires a lot of time and effort. That is why applying the lean approach to this whole process can make it much more viable for your business and help you validate your product idea before fully committing yourself to it.
What Should You Write about for Your Blogging eBook?
I have written and self-published over 100 eBooks.
About 40% focus on blogging tips.
As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?
Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.
I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.
Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.
Listen to Your Readers
Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.
Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.
Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.
Get writing, bloggers.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
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