Consciously or unconsciously, many of us tend to separate information from entertainment in our minds. We go to school and read text books for educational purposes, but we binge-watch Stranger Things on Netflix for entertainment purposes. But what if we could have information presented in a more entertaining way? What if, as a business, you had a point you’d like to get across but you don’t want your audience zoning out partway through?
To help you “engage and educate your target audience,” you might consider commissioning the professionals at Infographic Design Team to create the perfect visuals to best illustrate your core content.
A Picture Is Worth a Thousand Words
The primary purpose of an infographic is to present a set of information, oftentimes remarkably complex and data-rich, in a visual manner that is easier for someone to absorb, digest and understand.
By extension, the primary purpose behind Infographic Design Team is to help take your information and data and translate it into a visual format that your audience will enjoy and appreciate. Rather than present your audience with a giant block of text with a dense and complex data set, you can present them with an attractive visual that is much easier to follow.
The advantages of infographics over other forms of content are numerous. Because infographics are inherently visual, they are perfect for visually-oriented social media platforms like Instagram and Facebook. It’s really easy to show just a portion of your infographic as a teaser, encouraging visitors to see the full graphic on your site. It’s also just as easy to show the whole infographic there too, expanding your brand presence and organic reach.
This can help to further establish your expertise in your niche, all while building on your brand awareness. The virality of infographics means that they are more likely to be shared than a complex block of text too. In a single picture is worth a thousand words, then a beautifully designed infographic is worth that much more.
A Multitude of Services
The most common and likely most popular service offered by Infographic Design Team is likely the static infographic. This is the standard image-based infographic that probably comes to mind when you hear the term. Because they are so readily shared, they can relaly help to drive more sales and traffic to your business or website.
In addition to this primary area of expertise, Infographic Design Team also offers a number of other design services. Perhaps you’d be interested in a 3D infographic where the visuals really pop off the screen.
Another fantastic option is the interactive infographic. While not as easily shared on social media, they can add a very fun element to your website. This really helps to engage the audience in an entertaining way, all while presenting the key information you’d like to purvey. The layers and sub-layers ensure the reader doesn’t get overwhelmed; rather they get pulled in for more and more.
Beyond infographics, other services include PowerPoint presentations, corporate illustrations, social media graphics and even video infographics. This last service is particularly appropriate for explainer and tutorial videos, which are great for Internet startups and other business with unique products and unique selling propositions.
A Portfolio Sampling
In any sort of creative business, the best way to judge how good the work is going to turn out is to look at how previous projects turned out. This is why famous actors, directors and musicians keep getting new work. Infographic design is no different.
If you want to get a sense of what you can expect when you order an infographic from Infographic Design Team, take some time to browse through the portfolio. You can quite plainly see that every design is highly professional in its approach, not taking on the look of some cookie-cutter template.
Indeed, each infographic highlighted on the portfolio page has a dramatically different layout and design.
The one on Britney Spears is artistic and elegant like it belongs on the official program for her Las Vegas show. The color palette is largely left minimalist with lots of black and bronze. By contrast, the infographic on Snapchat features bright, bold colors with punchy and fun visuals that align with the fun nature of the social media platform. The infographic on video marketing has a more straightforward layout that caters to a more business-oriented audience, while still offering enough “fun” to be compatible with online sharing.
The portfolio extends beyond the main infographics too. If you are interested in the additional services offered by Infographic Design Team, you can see the rest of the portfolio for examples of their work on social media graphics, video infographics, and PowerPoint presentations too. In addition to infographic design, the company also specializes in logo design as well.
How Does It Work?
When you work with some individuals and agencies in the creative space, communication can be a challenge. You may present them with some initial ideas and then they veer off in a completely different direction. No one is happy with that.
The design process with Infographic Design Team is decidedly different. Throughout the process, the team will remain in constant contact with you to ensure that both the visuals and the information align with your expectations. They’ll offer creative suggestions, leveraging their expertise in the field, but the decision ultimately comes to you.
To start, all you need to do is initiate a discussion with the team about what you want to do and what you want to accomplish. This starts by filling out a Creative Brief questionnaire that they say is “as easy as pie.” From there, the design experts brainstorm some ideas, presenting initial concepts to you within three working days. Based on your feedback, adjustments are made and the final files are delivered in the format of your choice. They’ll even give you the .AI design files if you want.
How Much Does It Cost
Due to the very unique nature of each and every project, Infographic Design Team does not post a standard rate sheet. Instead, you need to request a quote.
This will get the conversation going and they can then give you an idea of the specific pricing for your specific project. There’s no obligation and there will always be some wiggle room based on your specifications and requirements. If you’re looking to grow your audience and present complex data in a fun and visually-appealing way, consider ordering an infographic from Infographic Design Team.