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Creative Ways to Use VoIP as a Marketing Tool for Your Online Business

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VoIP is an abbreviation for Voice over Internet Protocol. In layman’s terms, internet protocols are used to conduct the telephonic conversations without using the traditional phone lines.

As the name VoIP suggests, all the communication is takes place by using the internet connection and the quality of phone calls depends on the quality of internet connection. Faster the internet connection, better will be the communication,

Woking of VoIP involves taking the voice from sender side as analogue signals, processing of these signals to convert them to digital signals and then transfer of these digital signals to the receiver by using the internet protocols.

This method is economic and very useful. Once it’s set up, it can be used to make calls around the globe no matter you want to call, and it’ll not charge you like landlines or mobile networks, for example if you call abroad using landline or mobile network, it will cost you more than national calls, but VoIP is lot cheaper than using normal phones.

How VoIP can be used to Market the Business?

When starting a new business or company, the hardest part is to advertise the business. Present the services to other people in a creative way so that they can learn about your business and hence use your services. With advancements in technology there are a lot of new ways to do the marketing but choosing the most economic method is a challenge. In this article you will get to know about such tool that is not specifically use for marketing but can also be used for marketing beside its actual working. Yes, you guess it right, It’s Voice over Internet Protocol system. It’s used to conduct phone calls with the help of internet without using regular landlines or mobile phone lines. Before discussing about the actuals ways to use VoIP for Marketing, let’s first discuss the types of equipment needed to run VoIP setup.

There are different methods of VoIP that can be used according to your needs, so the range of equipment needed for installing and using VoIP depend on your choice of method. The first and the main thing you’ll need is a broadband connection – preferably a fibre optic because it’s more reliable and have fast speed broadband, with unlimited data connection so that you can make as many voice calls as you need to.

For VoIP with a smartphone, a smartphone with Wi-Fi connection and the desired VoIP app is all what you need for the successful application of VoIP.

For VoIP with a computer, you’ll definitely need a personal desktop computer or a laptop with a fast and reliable internet connection, the right application, headphones for private conversations and/or speakers and a microphone. Headsets are good for private conversations and not disturbing others while its totally up to you how you like.

For VoIP with an adapter, the most important thing you need is VoIP adapter, and of course a compatible phone. If it plugs into the phone then it’s sufficient but if it needs to be plugged into a router, then the compatible router is also needed.

VoIP providers do have their own requirements and work things differently, so you can check the GetVoIP platform to select the right VoIP provider and then the provider can provide you with more information on this. They will help you in every aspect, from beginning till end and even after setting up the VoIP for your use in terms of maintenance.

Ways to Use VoIP as Marketing Tool

– Play customized Marketing Message while putting callers on hold:

Usually companies play the elevator music for users when they are on hold but it’s not a good idea. Despite of playing music, you should record a customized message regarding the services you provide and play the message for callers, it will not only engage the users but will also act as call to action, they will surely get a chance to get familiarize with your business and use your services in future.

Recording a long message with lots of information can also bore the callers so always try to be short and to the point when delivering some message. It will help caller grasp the information easily without overwhelming them.

– Activate Click to Call button:

Using this great VoIP feature i.e. Click to Call is another important way to perform marketing. Activating the Click to Call button on your online website, social media campaigns and emails can help the customers in contacting you directly through this button rather than finding your company’s contact number, saving it and then reaching to you by dialing the number. It’s the quick and effective way to get more users.

– Use of Toll-Free Number:

In the past only, big companies were able to buy and use a toll-free number but now with the provision of VoIP call setups, even small businesses and start-ups can buy a toll-free number at a cheap rate. Using toll-free numbers can increase your company reach and expand your accessibility within the market. Users can directly contact you without risk of getting charge for the call. It’s a great idea to attract the users which is cost effective only with the help of VoIP.

Other Advantages of VoIP

Apart from acting as a smart marketing tool for online businesses, VoIP has below mentioned advantages.

Money matters a lot in everything, the plus point of VoIP is its economic nature. VoIP service can be very cheap as compared to other regular landline or mobile calls, especially for overseas usage. If it’s just for your personal use, you can even use it completely free with certain applications like FaceTime, and Skype if the receiver is also having these app installed on their system.

The sound quality can be made clearer and good quality with high speed internet connections. Different people can make calls at the same time which is of course better option than splashing out on arranging different mobiles or landlines which reduces the cost and increase the sound quality.

Conclusion:

Promotion of new businesses and start-ups doesn’t need to be very heavy on pocket. Using one tool to undertake multiple activates is a great way for start-ups to save money and invest in business. Using VoIP can not only make the VoIP phone calls for the business which is less costly than traditional phone lines and more productive, but it can also be creatively used to do marketing. Above mentioned some tips can help you in using the VoIP setup for implementing the effective marketing strategies for your business.

I am Fawad Malik, writer and blogger who loves to write articles related to Blogging and also the new trends that are ruling the world nowadays.

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Why Should You Help Other Bloggers Succeed?

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If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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