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Creative Ways to Use VoIP as a Marketing Tool for Your Online Business

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VoIP is an abbreviation for Voice over Internet Protocol. In layman’s terms, internet protocols are used to conduct the telephonic conversations without using the traditional phone lines.

As the name VoIP suggests, all the communication is takes place by using the internet connection and the quality of phone calls depends on the quality of internet connection. Faster the internet connection, better will be the communication,

Woking of VoIP involves taking the voice from sender side as analogue signals, processing of these signals to convert them to digital signals and then transfer of these digital signals to the receiver by using the internet protocols.

This method is economic and very useful. Once it’s set up, it can be used to make calls around the globe no matter you want to call, and it’ll not charge you like landlines or mobile networks, for example if you call abroad using landline or mobile network, it will cost you more than national calls, but VoIP is lot cheaper than using normal phones.

How VoIP can be used to Market the Business?

When starting a new business or company, the hardest part is to advertise the business. Present the services to other people in a creative way so that they can learn about your business and hence use your services. With advancements in technology there are a lot of new ways to do the marketing but choosing the most economic method is a challenge. In this article you will get to know about such tool that is not specifically use for marketing but can also be used for marketing beside its actual working. Yes, you guess it right, It’s Voice over Internet Protocol system. It’s used to conduct phone calls with the help of internet without using regular landlines or mobile phone lines. Before discussing about the actuals ways to use VoIP for Marketing, let’s first discuss the types of equipment needed to run VoIP setup.

There are different methods of VoIP that can be used according to your needs, so the range of equipment needed for installing and using VoIP depend on your choice of method. The first and the main thing you’ll need is a broadband connection – preferably a fibre optic because it’s more reliable and have fast speed broadband, with unlimited data connection so that you can make as many voice calls as you need to.

For VoIP with a smartphone, a smartphone with Wi-Fi connection and the desired VoIP app is all what you need for the successful application of VoIP.

For VoIP with a computer, you’ll definitely need a personal desktop computer or a laptop with a fast and reliable internet connection, the right application, headphones for private conversations and/or speakers and a microphone. Headsets are good for private conversations and not disturbing others while its totally up to you how you like.

For VoIP with an adapter, the most important thing you need is VoIP adapter, and of course a compatible phone. If it plugs into the phone then it’s sufficient but if it needs to be plugged into a router, then the compatible router is also needed.

VoIP providers do have their own requirements and work things differently, so you can check the GetVoIP platform to select the right VoIP provider and then the provider can provide you with more information on this. They will help you in every aspect, from beginning till end and even after setting up the VoIP for your use in terms of maintenance.

Ways to Use VoIP as Marketing Tool

– Play customized Marketing Message while putting callers on hold:

Usually companies play the elevator music for users when they are on hold but it’s not a good idea. Despite of playing music, you should record a customized message regarding the services you provide and play the message for callers, it will not only engage the users but will also act as call to action, they will surely get a chance to get familiarize with your business and use your services in future.

Recording a long message with lots of information can also bore the callers so always try to be short and to the point when delivering some message. It will help caller grasp the information easily without overwhelming them.

– Activate Click to Call button:

Using this great VoIP feature i.e. Click to Call is another important way to perform marketing. Activating the Click to Call button on your online website, social media campaigns and emails can help the customers in contacting you directly through this button rather than finding your company’s contact number, saving it and then reaching to you by dialing the number. It’s the quick and effective way to get more users.

– Use of Toll-Free Number:

In the past only, big companies were able to buy and use a toll-free number but now with the provision of VoIP call setups, even small businesses and start-ups can buy a toll-free number at a cheap rate. Using toll-free numbers can increase your company reach and expand your accessibility within the market. Users can directly contact you without risk of getting charge for the call. It’s a great idea to attract the users which is cost effective only with the help of VoIP.

Other Advantages of VoIP

Apart from acting as a smart marketing tool for online businesses, VoIP has below mentioned advantages.

Money matters a lot in everything, the plus point of VoIP is its economic nature. VoIP service can be very cheap as compared to other regular landline or mobile calls, especially for overseas usage. If it’s just for your personal use, you can even use it completely free with certain applications like FaceTime, and Skype if the receiver is also having these app installed on their system.

The sound quality can be made clearer and good quality with high speed internet connections. Different people can make calls at the same time which is of course better option than splashing out on arranging different mobiles or landlines which reduces the cost and increase the sound quality.

Conclusion:

Promotion of new businesses and start-ups doesn’t need to be very heavy on pocket. Using one tool to undertake multiple activates is a great way for start-ups to save money and invest in business. Using VoIP can not only make the VoIP phone calls for the business which is less costly than traditional phone lines and more productive, but it can also be creatively used to do marketing. Above mentioned some tips can help you in using the VoIP setup for implementing the effective marketing strategies for your business.

I am Fawad Malik, writer and blogger who loves to write articles related to Blogging and also the new trends that are ruling the world nowadays.

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What Should You Write about for Your Blogging eBook?

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I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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