With so many websites and blogs on the internet today, it’s likely that you will come across various businesses and brands that have old sites and content online. Unfortunately, with web hosting costs being so cheap these days, many site owners will leave old content up and just forget it even exists. This can lead to poor customer engagement, low quality in branding and also just a lot more junk cluttering up the internet.
Such website owners that are ignorant about the importance of content and are far away from experiencing the reality “Content is King” oftentimes fail to yield the benefits of blogging. But not all of them are ignorant.
Next question is whether or not you must host the blog on your very business website?
In this write-up, let us discuss why doing so is the best option you can avail and how it benefits your online business too. So, delve deeper into the subject.
What difference does it make to have a blog and not have one?
Experts have stated and many business owners have also experienced firsthand that online business benefited immensely from blogging while the ones that did not opt for this marketing tool were left behind in the rat race.
The successful businesses have the following characteristic features that make them enjoy an edge over their counterparts or competitors. These aspects are as follows-
- These businesses invest hugely in content strategies, experimenting throughout with ideas and tools for the best outcome.
- They regularly update content
- Do not use black hat SEO strategies. Instead bank heavily upon White Hat SEO strategies since they target audiences (prospective clients) for the long term so that they are able to retain their existing clients as well as convert visitors into prospective leads.
- Develop content that is mobile indexed too. In other words, the content that they develop also caters to the mobile-friendly audience.
- Select topics (sub topics) after careful analysis and research pertaining to the type of business they offer.
- Most importantly, the content developer is able to identify its target audience, which is one of the prerequisites because unless you identify your audience, you will not know for whom you are writing.
- The content is relevant, crisp, to the point, and useful and informative. Most importantly, it adds value to the reader’s knowledge.
Such is the blogging technique of the businesses that have yielded benefits from blogging on their business websites.
The fact that these days, blogging has become easier due to the presence of apps has allowed many to turn bloggers. Also, you can exploit or tap the potential of many CMS or Content Management Systems that are user-friendly and easy to use.
Just as investment apps allow you to explore options in investing, similarly, writing apps allow you to explore your options as far as blogging is concerned. So, it will not be wrong to say investment and writing apps have made life much easier for all.
What are the benefits of blogging?
The benefits are many and these can be summarized in short as follows-
- Increases visibility
Many experts are of the opinion that “blogging is like fishing”. Through blogging, you can lure your visitors and make them return to your website again and again. More digital footfall means your website gains visibility.
- Brand promotion
With the help of your blog, you can promote your brand virtually. Once your brand becomes popular, you will not have to exert much for your brand to be known. Eventually, you will get more web traffic by default.
- Social media visibility
These days every website debuts on social media platforms. Through this media, you are in a better position to reach out to your clients and connect with them.
Basically, there are 3 Ps that will determine your success online and these include Patience, Perseverance, and Promoting policies. It’s up to you to decide which of the three you focus your efforts on — though it should be your personal and business mission to go after all three.
Top Hosting Warning Signs To Watch Out [Infographic]
Picking the right web host for your business website is one of the most important website launch tasks. With the numerous hosting providers available in the market, you can easily pick a web host as per your needs and requirements. From Shared hosting to WordPress hosting to Dedicated servers, there are also several types of web hosting that you can choose from. However, the downside of having too many web hosts is difficulty in selecting a reliable hosting service provider.
Thus, if you are looking to purchase a new web host, then here are the top hosting warning signs that you need to watch out. These warning signs are also an indication for website owners who are struggling with their existing hosting.
- Frequent Downtime
Downtime refers to the period during which the server is unavailable for use. If you are running a website that attracts a huge amount of traffic daily, frequent downtime can affect your site’s revenue. It can also affect your site’s credibility in the long run.
Thus, you must do your research and pick a web host that offers optimal uptime (99.9% is the industry standard). Frequent downtime is also a sign of an unreliable web host, in which case, you need to switch to another hosting provider post-haste.
- Poor Customer Support
Having a robust customer support is a vital back-up for business owners just launching their website. Without proper support in place, you wouldn’t be able to resolve website issues quickly, which could impact the growth of your website. Also, a good web hosting provider offers multi-channel support via phone, email, and live chat. As such, check what support channels the hosting provider offers, before signing-up with them.
- Inadequate Security Features
One of the top requirements for any website, especially eCommerce website, is powerful security features. With cyber-crimes rampant, the only way to protect your website and database from threats like malware, viruses, and spam is to have strong website security features in place.
If your hosting provider is not offering you adequate security, then shifting to a new host is the only option, which can prevent hacking attempts and other threats. Also, when choosing a new host, check out their security features list to understand what measures they undertake to protect websites, before purchasing a hosting package.
- Lack of Essential Features
This includes cPanel, back-up facility, storage, advanced programming languages, among others. A cPanel makes your task of managing the website easy. Whereas, an efficient back-up facility ensures that you can get your site up and running in no time, in the event of website hack or server failure.
Adequate storage is important or else it could affect your site’s performance. Likewise, advanced programming languages ensures that you can easily scale your website, should the need arise in the future. So, if these features are not offered by a hosting provider, then you need to look elsewhere.
To sum up,
Web hosting is one of the building blocks of a successful website. When choosing a hosting service provider, ensure that you read reviews and customer testimonials before choosing one. Also, low/high price doesn’t always guarantee great features. Thus, make sure to do your research, and to learn more about hosting warning signs, go here.
Managed WordPress Hosting 101: What Site Owners Need to Know
The first and crucial thing when establishing a website is a solid foundation for running it. Building a website maybe not that hard, especially if you have a WordPress website on your mind, but keeping a website safe and secure is a big obligation.
You can hire professional developers, but also you can take advantage of web hosting providers and choose the packages of the best hosting solution. Nowadays many web hosting companies offer different solutions for maintaining a website. For one price, you can get a whole hosting package that has everything suitable for your website, and the only thing you need to consider is: what exactly your website need?
There are a few different web hosting solutions: shared hosting, managed hosting, dedicated hosting, cloud hosting, etc. Choosing a compatible hosting depends on your website, so think about crucial things, or ask someone with more experience to help you. For example: if you have a small website with less traffic, the best option for you will be shared hosting. You’ll share the same disk space, memory, and power with other small websites on the server for an affordable price.
If you have a WordPress website, we have good news. With the bigger and bigger popularity of WordPress, many hosting providers offer a hosting package specially designed for WordPress websites. This kind of web hosting adds some convenient features designed for easier managing. Keep reading to discover all the benefits of managed hosting and how it can help you to run a flawless WordPress website.
The Difference Between Managed and Unmanaged Web Hosting
The great difference between these two types of hosting is the quantity of responsibilities of hosting provider. Standard (unmanaged) hosting service means that you usually, optimize the website by yourself, keeping it up to date and making sure everything is ok. Managed hosting provider is specially designed for a WordPress website, and it’s much more customized for owners – the provider company will manage your hosting, not only ensuring server security and optimization. Your hosting provider will take care of many tasks that will make your job easier. It offers various services along with the server space so your website will run smoother, with your minimal involving and monitoring it. Hostinger provides hosting solutions for small or medium WordPress websites, so you could think about the offers. Before choosing a reliable hosting company read the reviews, inform yourself wisely – it can save you a lot of money and time.
Managed hosting isn’t so much a plan as it is a description of the services you’ll receive: in one package you’ll get everything you need customized for a WordPress website so you can focus on website content or something more interesting than a monitoring security and all that complicated tasks.
Here are some of the great advantages of managed hosting:
1. Expert team support
The web hosting companies specialized in WordPress have more experience with typical problems and it will faster troubleshoot any bug. Technical problems can happen with any kind of website, and sometimes it can be really hard to solve it on your own, or to explain to your provider what’s happening. So, the best option is to have a reliable host with a personal support team with 24/7 availability, to answer all your questions and concerns. An expert WordPress technical support has the experience to solve any problem immediately. A highly skilled group of technicians will be there for you in case of any emergency: on email, on the phone, on live chat. Everywhere!
2. Backup regularly
As you can assume, backups are your key to security and it’s very important continuous performing them. If you don’t have time to backup a website by yourself regularly, it’s important to find a web host who will do it for you. Some managed web hosting solutions offer daily backups, some of them weekly, and it’s important to decide how often you need copies. After your decision, try to find the option that fits what you want. With managed hosting provider offering backups as many as you want, your website will run smoother and you’ll be peaceful.
2. Scalabity Whenever and Wherever
One of the most important things to look for when signing up for a managed WordPress hosting account, is to make sure they are not just focused on WP-powered sites, but that they also have the tools, solutions and options for scalability in place as well. This will be ideal for any site owners starting off with a brand new site and don’t have a lot of money to spend in the beginning for their hosting — however, when their site starts to pick up in traffic and revenue, the option is also there to upgrade to a better managed hosting plan.
3. Keeping a website safe, not just solving a problem
With managed hosting service, the host team will supervise your WordPress website regularly and keeping monitoring of any suspicious activity. It is extremely important especially if you are a newbie in online business and haven’t experienced recognizing potential threats. The support team of the hosting provider maintain your website and work on preventing any of the potential threats. You must admit it’s perfect resolution: instead of requesting support after some issue, the technical team keeps everything safe all the time.
If you have a high-traffic WordPress website, managed hosting will be the best solution for you. Experienced WordPress hosting provider with expert staff will give you the necessary support and make things easier. WordPress is giving endless possibilities for creativity, so don’t let complicated things interfere with your work. Good luck, and let managed hosting be with you!
Protecting Your Online Business with Cloud Access Security Brokers
No matter if you are a blogger just starting out, or have a full time business online, you need to make sure your site is up at all time ans that your data is also secure. This is something many individuals and brands think they have in place, until a new security leak and hack comes into play. One of the best ways to make sure your online business and customer data is safe, is to make sure you are hosting your site with a reliable solution. As ‘cloud computing’ also becomes more accessible and at cheaper prices, it’s yet another option for keeping your online brand and business safe at all times,
A cloud access security broker (CASB) assists with cloud-based security concerns. While you may have outstanding security measures in place both within your organization and with your cloud service provider, there is still a point of vulnerability between the two. A cloud access security broker helps you protect your data everywhere from the point of origination to its final storage place in the cloud. There are several options available for service providers in this area, so it’s important to know how to assess them and make a fair comparison across all your potential security brokers.
Data Security Measures
The primary purpose of a cloud access security broker is to enhance your data security as information moves between internal or external storage devices and the cloud. While the cloud itself may be safe and secure, the transmission of information can create a weak point where cybercriminals have the opportunity to snag sensitive data en route to its next destination.
When you’re comparing cloud access security brokers, you must assess the details of their security measures. How do they control access? What measures are in place to prevent data leakage? How do they handle encryption key management? Compare providers evenly at this point to see which offers the most comprehensive data security services.
Enhanced visibility is one of the key services offered by cloud access security brokers. Your broker should monitor all content moving in and out of the cloud, performing regular security audits. It’s important that you, as the consumer, have access to data and security logs and regular reports. Your CASB should also provide helpful alerts that will draw your attention to any potential weaknesses and guide you toward the best solutions. Find out how much visibility a CASB provider offers and what form it comes in.
How does your cloud access security provider handle threats? You will inevitably come across cybercriminals who are attempting to access your data. What measures are in place to analyze user and entity behavior and capture these criminals? How does your provider detect data theft, and what steps do they take to then block the criminal from accessing your information? Your CASB should not only protect you from potential threats but also aid in the investigation of suspicious activity.
Discuss compliance requirements with your cloud access security broker. Are they knowledgeable about the latest requirements for legal compliance with data management within your industry? Do they have smart solutions to help you monitor and maintain compliance throughout the cloud? While compliance is an issue that will still ultimately fall on the shoulders of your company, a cloud access security broker should have the knowledge to assist you in this area, and they should always be on the alert for any compliance concerns that you need to be informed of.
Research your options carefully to make sure you’re working with a cloud access security broker that is well-equipped to assist with your industry-specific needs. The best option should suit both the size and scope of your company.
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