In my last article, we looked at Ten Web Publishing DOs, we learned to think about your target audience, to publicizing your site and to ask permission for content. Today we are going to look at the opposite side of the spectrum, and dive into the ten things you SHOULDNT do as a web publisher.
So without further adu, lets get started.
DON’T Limit Your Audience
If using non-standard features is important to your goals for the page, Include links to the software that works with your pages – a link to the QuickTime site if you host QuickTime movies or a link to the RealAudio site if you include RealAudio sound, for example.
DON’T Break Netiquette Rules
Using poor netiquette – the etiquette, of the Internet – is easy to do, and it can bring you a lot of negative attention. If you make any serious offences against good Internet practices, your Web service provider’s server may remove your pages. And you can even get into legal problems.
Avoid the following dubious practices:
- Spamming, or sending unwanted e-mail to publicize your site or sell things
- Flaming, or being fervently disparaging of other people or other Web pages
- Posting offensive material on your page without some kind of warning label
DON’T “Borrow” Content without Asking
Make sure that content you get from the Web to use on your own Web page is labeled as being freely available for reuse, or else get permission to reuse it.
Many people are quite happy to help if you ask nicely and credit their work. The best part is that you make some good contacts with other interesting people. You also keep the law on your side.
DON’T Abuse Graphics and Multimedia
The biggest mistake that beginning Web authors – and some experts – make is overusing graphics on a page. Keep in mind that not everyone has a cable modem or DSL connection wired directly to his or her home PC; many folks around the world receive Web pages via a more limited 56K or slower modem. For most pages, keep your page size, including both text and graphics, under 50K. Here are ways that you can keep down your page size without sacrificing design flexibility:
- Convert photos to JPEG format.
- Use simple icons and banners – images without very many colours or complex textures – in GIF format.
- Lay out your site to limit the amount of graphics on any one page; add pages if you need to display more graphics.
- Use thumbnail icons to give access to larger images.
All these strategies make your pages smaller and faster for others to download. Your Web surfers will thank you.
DON’T Forget ALT Text and Text Versions of Menus
One beginners’ mistake is not offering text versions of menus, which is needed because some people turn off graphics when surfing the Net, and others, who use special software to overcome blindness, can’t see graphics.
Some home users turn off graphics to speed things along, downloading only the graphics that they really need. Other people pay a high hourly rate for their Internet access and turn off graphics to save money on their connection time. Others may be looking at your Web page through a palmtop computer or Web-enabled mobile phone with limited graphics capability.
If your navigation bar or other menu-type items are in graphical form, provide a text version as well. Always use ALT text to provide text equivalents to your graphics. Using ALT text is easy to do and makes it easier for all those people to access your content.
DON’T Forget the Basics
Your site may be the greatest thing since sliced bread, but if you forget to include contact information for yourself in the site, how will you find out that you misspelled “bureaucracy” all over the place? Similarly, you won’t get many orders for your spiffy new widget if you put the ordering information five levels down in a Web page called “Fruit Bat Guano Statistics – 1876.”
- Have a useful, search-engine-friendly title for each page.
- Include your e-mail address on your Web page.
- Include a copyright notice.
- If you create a Web site of more than 5 to 7 pages, add a site map.
- Give credit where credit is due.
- Make the important info prominent.
- Be ready to revise, based on user feedback.
DON’T Start by Setting up Your Own Web Server
You can find so-called “easy-to-use” Web server packages on the market, and Web server capability is being built into many Macs and PCs. But even with these efforts, buying, setting up, and maintaining a Web server can become the most expensive, most complicated, and most frustrating part of Web publishing. Luckily, you can put your content on someone else’s Web server using the free services, or you can use an inexpensive paid service, while you figure out the other tricks of the trade. Then, as your knowledge and experience grow, consider setting up your own Web server.
DON’T Make Your Site Hard to Navigate
Beginners often organize their pages so that their sites are hard to navigate. If your site has more than 5 to 7 pages, you should put some thought into how your visitors navigate it. Nobody likes wandering from link to link with no idea what is where. Likewise, users don’t want to follow ten links to find one piece of information.
Keep the relationship between your pages simple. Make clear which links are internal to your own site and which go out to other sites. Provide a site map or a common menu. And make navigation work consistently throughout the site.
DON’T Forget the “World” in World Wide Web
Remember that your Web pages are available and accessible to the whole world. Think a bit about foreign audiences. Should you include content in multiple languages? Do you use colloquialisms that may not be understood by international Net surfers? How do your pages look to your overseas colleagues who view them through a slow transoceanic Net link? Will you’re humorous or risqué content offend someone in another country or culture?
When you become a web publisher, you also become a global citizen, and your web pages play on a global stage. Think through the accessibility and meaning of your pages in advance.
DON’T Be Afraid to Find Out More
Web publishing is not rocket science. It is computer science, but it’s relatively easy computer science. You’re not trying to land the space shuttle here – and chances are, lives are not at stake. After you have your site working the way you want it to, experiment. Try weird things. Ask for feedback. Never be afraid to figure out complex and hard stuff.
Enjoy designing and creating your own website, and as long as you follow these basic rules, you will end up with a website that will be highly functional, and one you can be proud of.
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
How to Self-Publish eBooks for Increased Blogging Profits
Have you bought my blogging eBook?
Well; this is one of my 100 plus eBooks:
I thought 10 eBooks in 4 months was cooking in 2014, as a newbie author. Boy, was I off. I eventually went on a blitz including publishing 1 eBook daily for 3 months in a row during one of my trips to Bali, in 2015. Anyway, I want to help you self-publish eBooks to boost your blogging profits because every blogger loves registering sweet profits, right?
Follow these tips.
1: Solve Common Problems
Solve common problems in your blogging niche. Earn profits by solving problems through eBooks people need solving. If they need the solution they buy the solution. Does it get any simpler?
2: Keep It Short and Sweet
Gone are days of 50,000 word eBooks being the norm or a bit more normal. Kindle short reads and other short, sweet numbers seem resonant with our ever-increasing microwave culture. Note how folks love watching videos and getting the latest updates via phone. People enjoy getting what they want quickly so if you solve a pressing problem fast people buy the eBook-solution.
I span 6000 to 15000 words per eBook; find your sweet spot.
3: Be Prolific
I think too many bloggers eat into their eBook profits due to holding back. Do not be stingy. Self-publish freely to increase your exposure and to better increase your blogging profits. I shipped 100 plus eBooks and promote a fair chunk daily. Being prolific helps me to help more readers; smart way for boosting your profits.
4: Help People for Free….A Lot
Do you see how many guest posts I publish daily? Quite a few, folks. I publish guesties to help you and to increase both my presence and eBook sales. Profits flow to leveraging bloggers. If self-published authors guest post heaps, all the better for increasing your blogging and eBook sales. Keep helping people via blog posts, videos and podcasts too. Do not be shy. Increase your skills, exposure and eBook profits by generously helping people for free through content creation.
5: Show Off 5 Star Reviews
I recently began showing off my 5 star reviews for my eBooks, via my blog and social media. People sometimes buy based on word of mouth marketing. Observe the review below in response to the eBook above.
Seeing positive reviews makes it easier for a reader to buy your eBooks and pad your profits. Show off 5 star reviews. Go to where you get love to get more love and to increase your eBook profits.
6: Keep It Simple
Short and sweet eBooks sell.
Simple eBooks sell even more frequently.
I always simplified my eBooks as much as humanly possible to both reach maximum readers and to increase my eBook profits. Why do people buy solution-eBooks? Authors who offer simple, easy to follow reads find few issues selling a nice volume of eBooks. Keep eBooks simple. Imagine yourself writing for a small child. Be clear and simple. Resonate with readers. Sell more eBooks.
7: Persist in Promotion
I did not begin selling eBooks until I promoted the heck out of these reads. Often this involved mentioning 1 eBook per every blog post and guest post I published for months at a time. Such is the effort of a self-promoter who drives increasing eBook profits.
Tap into this prospering blogging income stream.
Being writing and selling helpful eBooks today.
How Did You Pick Your Blogging Niche?
Did you pick your blogging niche mainly to make money? Or do you blog mainly to follow your passion? Be straight with yourself. Being honest makes the difference between happiness and misery, and, the difference between success and failure.
10 years ago I chose my blogging niche mainly to make money. I had little interest enjoying the ride and helping people. I did have a wee bit fun, freeing driver, but that intent shifted fairly quickly. I figured it’d be easy to make money blogging because top pros showed it’d be easy. Pros I followed back then, at least.
But I quickly learned being a pro blogger was no joke.
I picked the wrong niche because profits mainly drove me. Big mistake.
In my eBook: How to Pick the Right Blogging Niche
I explain how to pick the proper niche for you. Most bloggers struggle because they do not pick a niche for themselves and for their enjoyment; these folks chase money, so the niche is for money, not self. Money never arrives fast because money arrives after you practice writing, improve your skills and build your network. Why do you keep blogging if you make no money and money is your prime driver? You don’t keep blogging. Or you fail terribly, until you blog your passion versus mainly blogging for profits.
Choose Passion Over Profits
Choose your blogging passion for your driver; make the work, the reward. Profits feel like extra, which needs to be the case because you will not make money for a while. Remember; you need to practice for a long time to develop the skills, content and connections to command money for your premium offerings. Nobody makes money right away because no new blogger has a complete blogging skill set. Perhaps you have industry knowledge but you have no clue how to create content and build connections. Practice, time and trust factor deeply into the blog monetizing equation.
Pick your niche based on what you love doing. Do you dislike covering your current niche? Trash the blog. Do yourself a favor. Avoid the nightmare of spending years struggling, doing something you do not enjoy doing. You may as well work a job. Quit blogging, get a 9-5 job offline and at least get a steady paycheck and some comfort, if you are going to be miserable.
How Did You Pick Your Niche?
Most bloggers lie to themselves on niche selection because most bloggers claim to follow their passion on some level but in the next breath, these bloggers struggle for years. Guess what? If you struggle for a long time, you are chasing profits, not following your passion. Passionate bloggers put in the time, practice writing, build meaningful connections and publish helpful content. Check all those marks for 6-12 hours daily and you will begin making some solid coin over years.
Do you genuinely love your niche? If not, trash it. Start quickly and intelligently from an abundant, generous, powerful energy. Blogging From Paradise took off fairly quickly because I trashed on old blog and my old niche and followed my passion. Nothing held me back. Nothing pulled me back. Nothing held me down like an anchor.
Trashing a losing venture and blogging money obsession beats holding onto a losing venture and wasting your blogging time for years. Nobody succeeds from a happy, abundant energy trying to squeeze cash out of a blog because you cannot get big bucks unless you render big time service. Bloggers who follow their fun and make profits feel like bonuses are the exact folks who render the greatest service online.
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