Traffic is the life blood of any website or blog. No matter how many visitors you get per day, you still want to attract more. Because more traffic means more opportunities to earn money and find clients.
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But equally important is the traffic conversion rate on your blog. You don’t just want traffic, you want traffic that engages with your website in different ways. You want people to convert into subscribers, comment on your blog posts, share your content and contact you for your premium services.
If you get 1000 visitors every day but your conversion rate is only 1%, you get only 10 subscribers/day. What if you simply focused on increasing your conversion rate from 1% to 3%? That’ll give you 30 subscribers/day without any increase in traffic.
But what if you could do both – increase traffic and conversions? That’s the ideal scenario, right?
Here are three simple ways to achieve both these objectives without changing much.
1. Leverage Long Tail SEO
As a blogger or webmaster, you obviously spend some portion of your time optimizing your content for search engines. SEO may have changed drastically over the last few years, but it’s still very important for attracting regular traffic from Google.
Everyone likes to rank for popular search terms like “guest blogger”, “seo agency”, seo services” etc. But you know these keywords are highly competitive and it takes a lot of effort to rank on them.
However, an easy way to attract traffic from search engines is to leverage long tail keywords. Google Analytics doesn’t show your traffic keywords any more, but you can see them in Google Webmaster Tools. If you look closely, you’ll notice that you get moderate traffic on many long tail keywords. They don’t get as much traffic as the high profile keywords, but if you rank on many long tail keywords, their combined traffic can be much higher (and easier to get).
So how do you take advantage?
Go to your Google Webmaster Tools dashboard, and click on Search Queries (under the Search Traffic label)
Here, you’ll see a list of keywords that you rank for. It will include both long tail keywords and head keywords (phrases with one or two words). Take one of the head keywords and search it on Google. When you get the search results, scroll down to the related search terms.
For example, I took a head keyword “guest blogging” from my keyword list and searched for it. I get some traffic on this keyword but since it is highly competitive I’m nowhere near the first page. Here are the suggested search terms Google shows for this keyword.
These are the long tail keywords that Google thinks are relevant to the highly competitive head keyword, guest blogging. To leverage long tail SEO, I just need to take some of these keywords and use them in my content where relevant. This will not only improve the rankings for the head keyword but also send traffic on the long tail keywords. You can do this with every blog post you publish (or have published in the past).
Neil Patel increased his monthly blog traffic by more than 50,000 visitors using this technique. It’s easy to do and doesn’t require any additional effort on your part. Traffic from long tail keywords also has a better conversion rate since the users are using detailed queries to searching.
Note: This will only work if you have the basics of SEO already covered on your blog. You can read more about setting up a solid SEO foundation in this post.
2. Write Longer Blog Posts
Another simple way to boost your traffic, rankings and conversions, is to write longer blog posts. If you search for any competitive keyword on Google, you’ll find that the majority of results on the first page are blog posts with more than 2000 words.
Google loves in-depth and well researched content. It ranks longer blog posts higher than shorter posts on the same topic. SerpIQ released their findings on how length affects rankings.
Here’s another graph showing the average content length of the first 10 results on Google Search.
Longer posts also get more social shares (as apparent by these stats released by BuzzSumo)
So the next time you’re writing a 1000-1500 word post, extend it to 2000+ words and make it more valuable by adding more examples, images and links to resources. Make your posts more comprehensive and deliver more value. Use a combination of standard 1000-1200 word posts and long form 2000+ word posts. To help you with content creation, you can hire high quality bloggers on job boards and content sourcing websites like Elance, ProBlogger Jobs and MyBlogU.
Longer content also tends to get more conversions, since it demonstrates your authority on a topic and differentiates you from the others.
3. Promote Content and Intelligently Engage Readers
If you’ve been blogging regularly for a few months, your blog should have at least a few dozen posts on it. Once a post is published, it initially gets social shares and comments. But as the content gets older, it slides back into the archives and doesn’t get a lot of attention from your readers.
By simply promoting this content and giving it exposure at the right times, not only can you increase the time readers spend on your website, but also attract regular social shares and comments even on the older posts.
You can do this in a number of ways.
You can use Evergreen Post Tweeter, a free WordPress plugin, which automatically Tweets your archive posts to your Twitter followers. You should also display related posts at the end of every blog post so that your readers can discover more content.
Another great way is to use intelligent social sharing, marketing and content engagement tools like Trendemon. It shows you which content to create and where to promote it, and then maximizes engagement by optimizing your traffic once the content is published on your blog.
The objective is simply to expose your content to your blog audience so that it keeps on getting the same kind of engagement that it got in the early days.
Generating traffic and triggering conversions on your website does not require thousands of dollars in investment and implementation of complex algorithms. You can increase conversions and traffic by simply fine tuning the existing structure of your blog content. Not only are these methods more cost effective but also have a long lasting effect.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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