Traffic is the life blood of any website or blog. No matter how many visitors you get per day, you still want to attract more. Because more traffic means more opportunities to earn money and find clients.
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But equally important is the traffic conversion rate on your blog. You don’t just want traffic, you want traffic that engages with your website in different ways. You want people to convert into subscribers, comment on your blog posts, share your content and contact you for your premium services.
If you get 1000 visitors every day but your conversion rate is only 1%, you get only 10 subscribers/day. What if you simply focused on increasing your conversion rate from 1% to 3%? That’ll give you 30 subscribers/day without any increase in traffic.
But what if you could do both – increase traffic and conversions? That’s the ideal scenario, right?
Here are three simple ways to achieve both these objectives without changing much.
1. Leverage Long Tail SEO
As a blogger or webmaster, you obviously spend some portion of your time optimizing your content for search engines. SEO may have changed drastically over the last few years, but it’s still very important for attracting regular traffic from Google.
Everyone likes to rank for popular search terms like “guest blogger”, “seo agency”, seo services” etc. But you know these keywords are highly competitive and it takes a lot of effort to rank on them.
However, an easy way to attract traffic from search engines is to leverage long tail keywords. Google Analytics doesn’t show your traffic keywords any more, but you can see them in Google Webmaster Tools. If you look closely, you’ll notice that you get moderate traffic on many long tail keywords. They don’t get as much traffic as the high profile keywords, but if you rank on many long tail keywords, their combined traffic can be much higher (and easier to get).
So how do you take advantage?
Go to your Google Webmaster Tools dashboard, and click on Search Queries (under the Search Traffic label)
Here, you’ll see a list of keywords that you rank for. It will include both long tail keywords and head keywords (phrases with one or two words). Take one of the head keywords and search it on Google. When you get the search results, scroll down to the related search terms.
For example, I took a head keyword “guest blogging” from my keyword list and searched for it. I get some traffic on this keyword but since it is highly competitive I’m nowhere near the first page. Here are the suggested search terms Google shows for this keyword.
These are the long tail keywords that Google thinks are relevant to the highly competitive head keyword, guest blogging. To leverage long tail SEO, I just need to take some of these keywords and use them in my content where relevant. This will not only improve the rankings for the head keyword but also send traffic on the long tail keywords. You can do this with every blog post you publish (or have published in the past).
Neil Patel increased his monthly blog traffic by more than 50,000 visitors using this technique. It’s easy to do and doesn’t require any additional effort on your part. Traffic from long tail keywords also has a better conversion rate since the users are using detailed queries to searching.
Note: This will only work if you have the basics of SEO already covered on your blog. You can read more about setting up a solid SEO foundation in this post.
2. Write Longer Blog Posts
Another simple way to boost your traffic, rankings and conversions, is to write longer blog posts. If you search for any competitive keyword on Google, you’ll find that the majority of results on the first page are blog posts with more than 2000 words.
Google loves in-depth and well researched content. It ranks longer blog posts higher than shorter posts on the same topic. SerpIQ released their findings on how length affects rankings.
Here’s another graph showing the average content length of the first 10 results on Google Search.
Longer posts also get more social shares (as apparent by these stats released by BuzzSumo)
So the next time you’re writing a 1000-1500 word post, extend it to 2000+ words and make it more valuable by adding more examples, images and links to resources. Make your posts more comprehensive and deliver more value. Use a combination of standard 1000-1200 word posts and long form 2000+ word posts. To help you with content creation, you can hire high quality bloggers on job boards and content sourcing websites like Elance, ProBlogger Jobs and MyBlogU.
Longer content also tends to get more conversions, since it demonstrates your authority on a topic and differentiates you from the others.
3. Promote Content and Intelligently Engage Readers
If you’ve been blogging regularly for a few months, your blog should have at least a few dozen posts on it. Once a post is published, it initially gets social shares and comments. But as the content gets older, it slides back into the archives and doesn’t get a lot of attention from your readers.
By simply promoting this content and giving it exposure at the right times, not only can you increase the time readers spend on your website, but also attract regular social shares and comments even on the older posts.
You can do this in a number of ways.
You can use Evergreen Post Tweeter, a free WordPress plugin, which automatically Tweets your archive posts to your Twitter followers. You should also display related posts at the end of every blog post so that your readers can discover more content.
Another great way is to use intelligent social sharing, marketing and content engagement tools like Trendemon. It shows you which content to create and where to promote it, and then maximizes engagement by optimizing your traffic once the content is published on your blog.
The objective is simply to expose your content to your blog audience so that it keeps on getting the same kind of engagement that it got in the early days.
Generating traffic and triggering conversions on your website does not require thousands of dollars in investment and implementation of complex algorithms. You can increase conversions and traffic by simply fine tuning the existing structure of your blog content. Not only are these methods more cost effective but also have a long lasting effect.
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
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