There are many plugins available to bloggers however very few of them can give you flexibility, and easy integration within your website. The Welcome Mat plugin by SumoMe provides you with a wide range of tools to grow your blog, and subscribers. The plugin includes several FREE tools which integrate with other popular names like Aweber, MailChimp, MyEmma, ActiveCampaign, etc.
The Welcome Mat is an awesome plugin growing in popularity over the months because of how easily it allows you to grow your subscribers, share articles, and optimize through analytics. Before we get into the setup process, here are some of the cools thing you can do with this plugin:
- List Building
- Welcome Mat
- Scroll Box
- Heat Maps
- Google Analytics
- Welcome Bar
- And many more
Let’s explore each of these cool features in-depth so you understand the complete power of the Welcome Mat.
- Customizable Design
No matter what tools you’re using you’ll have complete and customizable control over your popup. For example, if you’re growing your list then you have templates you can install with the click of a mouse. You can then customize the templates further until you have a landing page which is designed EXACTLY the way you want. You can control the: text, font, color, and even background.
- Mobile Optimized
We know many people are now accessing the web through their mobile phones. Welcome Mat is 100% mobile optimized so your mobile visitors are just as valuable as your web visitors, don’t treat them differently.
- Background Customization
With the Welcome Mat, you’ll have complete customization of every aspect that you can use images for backgrounds. Images can be in .GIF, JPG, or you can even add videos.
- A/B Testing
This is one of the coolest features because we all know the importance of testing until you get optimal conversion rates. With welcome mat you’ll be able to test different ad copies, templates, and buttons until you find what works. You’ll have complete analytics to see how one performs over the other then can optimize going forward.
With Welcome Mat you have the ability to choose where it will show which is great for optimization. Unlike other plugins which give you limited control of placements, with Welcome Mat you’ll have complete control which will help increase your conversion rate.
Above we discussed some of the cool features, and things you can do with Welcome Mat. Let’s go over some of them in a little more detail.
- List Building – Easily build lists using Welcome Mat, and by integrating the most popular ESP providers with the tool. You can customize pop-up boxes and more.
- Share Content – The Welcome Mat plugin makes it very easy to share your popular content on mobile or web.
- Welcome Mat – A full screen display of when people land on your website. Great for analytics.
- Heat Maps – Amazing because this feature will show you where people go when they are on your site. You can use this data to put opt-in forms or even advertisements to increase CTR.
- Scroll Box is an email collection box triggered by how far your reader makes it down the screen.
- Smart Bar – This is a bar which displays at the top or bottom of your web page. You can encourage people to opt-in or take any other pre-configured action.
- Google Analytics – Very easy to view Google Analytics data from within Welcome Mat panel.
- Image Share – Welcome Mat makes it very easy to share your images. This is perfect if you want to share your images on sites where images display optimized.
These are just some of the popular features included with the Welcome Mat plugin. It’s important to mention many of the applications are FREE however you do have some premium choices available.
Let’s go through the Setup and Installation.
Setup and Installation
Log into your WordPress backend then head over to Plugins>Add New. After you can search for “Welcome Mat” then click install and activate.
At this point you’ll be asked to setup a SumoMe account which you can do by clicking on the plug-in then register.
After you have registered, you can head into the SumoMe store which will pop-up after registration, and start integrating applications like List Building, Sharing and Analytics.
In this example, we’ll be utilizing the “List Building”. You’ll notice some are FREE applications while others do require a small fee. Once you’ve installed your application you’ll see it under settings section here…
A window will popup where you’ll see the application you just installed.
Once you enter the main settings of the applications you just installed, you’ll be able to configure it the way you want. You’ll see options like:
- A/B Tests
- Services (ESP Integration)
- Tracking Pixels
- And more
Displaying Welcome Mat
Each application which you install from the SumoMe store will have a “Display Rules” section. This section will give you complete control over how and where the application will be displayed. You can assign the following:
- EXACT or PARTIAL match
- Cookie Settings
- Visitor URL’s
- User agents
- And much more
You’ll have complete control where NOT to show the application. This comes useful when you want to show the form or application in all places except very few.
Once you have installed the applications and assigned the display rules, you can install a “Tracking” or “Analytics” plugin to keep an eye on conversions.
I think it’s very important to track all your progress. You can use Welcome Mat to track your campaigns later optimizing for full potential. You have 3-4 options when selecting the right tracking application, and in this example we’ll be using Content Analytics.
Head over to the SumoMe store and install the application which will then be present within the setting. In the backend, you can setup different campaigns, and select which pages to analyze by going to “Auto Record”
Just like the other settings for List Building and Sharing, you’ll have to set a rule for each of your campaigns. After, you can view the results by going to individual campaigns.
Test Welcome Mat on Your Site for Free
The Welcome Mat is a FREE application which can be installed from the backend of your WordPress website. You can upgrade to the Pro version to gain access to some of the advanced features however many have done well by simply using the FREE version. Through the FREE version you have access to each tool like: list building, share and tracking. Play around with each one until you have found one which is easy to use, and provides the insight you are looking for. With the right insight you’ll be able to optimize your campaign increasing the conversions.
For those of you who are new to using the application, you can do a quick search in Google for “Welcome Mat Resources” and find a combination of tutorials which will walk you through the entire setup, and installation process in detail. There are several videos available in YouTube.com for you as well.
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
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