There are many plugins available to bloggers however very few of them can give you flexibility, and easy integration within your website. The Welcome Mat plugin by SumoMe provides you with a wide range of tools to grow your blog, and subscribers. The plugin includes several FREE tools which integrate with other popular names like Aweber, MailChimp, MyEmma, ActiveCampaign, etc.
The Welcome Mat is an awesome plugin growing in popularity over the months because of how easily it allows you to grow your subscribers, share articles, and optimize through analytics. Before we get into the setup process, here are some of the cools thing you can do with this plugin:
- List Building
- Welcome Mat
- Scroll Box
- Heat Maps
- Google Analytics
- Welcome Bar
- And many more
Let’s explore each of these cool features in-depth so you understand the complete power of the Welcome Mat.
- Customizable Design
No matter what tools you’re using you’ll have complete and customizable control over your popup. For example, if you’re growing your list then you have templates you can install with the click of a mouse. You can then customize the templates further until you have a landing page which is designed EXACTLY the way you want. You can control the: text, font, color, and even background.
- Mobile Optimized
We know many people are now accessing the web through their mobile phones. Welcome Mat is 100% mobile optimized so your mobile visitors are just as valuable as your web visitors, don’t treat them differently.
- Background Customization
With the Welcome Mat, you’ll have complete customization of every aspect that you can use images for backgrounds. Images can be in .GIF, JPG, or you can even add videos.
- A/B Testing
This is one of the coolest features because we all know the importance of testing until you get optimal conversion rates. With welcome mat you’ll be able to test different ad copies, templates, and buttons until you find what works. You’ll have complete analytics to see how one performs over the other then can optimize going forward.
With Welcome Mat you have the ability to choose where it will show which is great for optimization. Unlike other plugins which give you limited control of placements, with Welcome Mat you’ll have complete control which will help increase your conversion rate.
Above we discussed some of the cool features, and things you can do with Welcome Mat. Let’s go over some of them in a little more detail.
- List Building – Easily build lists using Welcome Mat, and by integrating the most popular ESP providers with the tool. You can customize pop-up boxes and more.
- Share Content – The Welcome Mat plugin makes it very easy to share your popular content on mobile or web.
- Welcome Mat – A full screen display of when people land on your website. Great for analytics.
- Heat Maps – Amazing because this feature will show you where people go when they are on your site. You can use this data to put opt-in forms or even advertisements to increase CTR.
- Scroll Box is an email collection box triggered by how far your reader makes it down the screen.
- Smart Bar – This is a bar which displays at the top or bottom of your web page. You can encourage people to opt-in or take any other pre-configured action.
- Google Analytics – Very easy to view Google Analytics data from within Welcome Mat panel.
- Image Share – Welcome Mat makes it very easy to share your images. This is perfect if you want to share your images on sites where images display optimized.
These are just some of the popular features included with the Welcome Mat plugin. It’s important to mention many of the applications are FREE however you do have some premium choices available.
Let’s go through the Setup and Installation.
Setup and Installation
Log into your WordPress backend then head over to Plugins>Add New. After you can search for “Welcome Mat” then click install and activate.
At this point you’ll be asked to setup a SumoMe account which you can do by clicking on the plug-in then register.
After you have registered, you can head into the SumoMe store which will pop-up after registration, and start integrating applications like List Building, Sharing and Analytics.
In this example, we’ll be utilizing the “List Building”. You’ll notice some are FREE applications while others do require a small fee. Once you’ve installed your application you’ll see it under settings section here…
A window will popup where you’ll see the application you just installed.
Once you enter the main settings of the applications you just installed, you’ll be able to configure it the way you want. You’ll see options like:
- A/B Tests
- Services (ESP Integration)
- Tracking Pixels
- And more
Displaying Welcome Mat
Each application which you install from the SumoMe store will have a “Display Rules” section. This section will give you complete control over how and where the application will be displayed. You can assign the following:
- EXACT or PARTIAL match
- Cookie Settings
- Visitor URL’s
- User agents
- And much more
You’ll have complete control where NOT to show the application. This comes useful when you want to show the form or application in all places except very few.
Once you have installed the applications and assigned the display rules, you can install a “Tracking” or “Analytics” plugin to keep an eye on conversions.
I think it’s very important to track all your progress. You can use Welcome Mat to track your campaigns later optimizing for full potential. You have 3-4 options when selecting the right tracking application, and in this example we’ll be using Content Analytics.
Head over to the SumoMe store and install the application which will then be present within the setting. In the backend, you can setup different campaigns, and select which pages to analyze by going to “Auto Record”
Just like the other settings for List Building and Sharing, you’ll have to set a rule for each of your campaigns. After, you can view the results by going to individual campaigns.
Test Welcome Mat on Your Site for Free
The Welcome Mat is a FREE application which can be installed from the backend of your WordPress website. You can upgrade to the Pro version to gain access to some of the advanced features however many have done well by simply using the FREE version. Through the FREE version you have access to each tool like: list building, share and tracking. Play around with each one until you have found one which is easy to use, and provides the insight you are looking for. With the right insight you’ll be able to optimize your campaign increasing the conversions.
For those of you who are new to using the application, you can do a quick search in Google for “Welcome Mat Resources” and find a combination of tutorials which will walk you through the entire setup, and installation process in detail. There are several videos available in YouTube.com for you as well.
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
Blogging Success Is YOUR Choice
Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.
For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.
I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.
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I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.
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