Today I networked on Twitter by thanking my retweeters.
I also clicked their profile link to find their blogs and to visit their blogs. One blog post later, I commented on and tweeted said blog post.
I also wrote a guest post. I had been writing 3-4 guest posts daily but pumped on my breaks to focus on blog commenting the two days prior. Whatever I do, I leverage. I never visualize myself reaching one person or no people because doing so gives me zero exposure. Mad bloggers sell themselves short, playing small and getting no exposure because they see themselves reaching one person here and one person there. I never took this approach the moment I decided to do whatever it took to increase my blogging exposure nearly a half decade ago.
underscores the need to blog intelligently in order to become a professional blogger. Blog smart by doing what you can daily to increase your blogging exposure gradually, until you reach an exponential rate. I prefer to guest post and comment genuinely on blogs to be seen in many places. Think of it as going wide. I published a few posts daily on my blog but publish more through guest posting and also comment prolific-style too.
Imagine every guest post and blog comment as me going wide, branching out like a tree, from Blogging From Paradise. This is leveraging. This is how to gain massive exposure over the long term. I may speak to so many folks through my blog but access large, targeted audiences through Blogging Tips and other authority blogs.
Never Go Solo
Most bloggers make a common error. Publish posts only to your blog. How can you gain exposure if you are creating content in only one spot? Be abundant. Nobody listens to your blog until you listen to other bloggers. Blogging success grows fast offsite because guest posts and blog comments funnel people back to your blog. Blogging becomes easier and easier if you make blogging a team effort and blogging gets tougher and tougher if you try to squeeze everything through your blog, pushing, training and striving as a solo act.
Increase your exposure by asking yourself the question in this post title. What did you do today to increase your exposure? What did you do to expand your reach? How are you reaching into new communities? Never waste time just dropping links on networks. Be social. Talk to people. Boost your exposure by being social wherever you show up, to make a seismic impact. Be helpful, generous and engaging to be seen in many places at once.
Most bloggers have an exposure problem. Few bloggers have a skills problem. Most bloggers I see do a fine job in their niche in terms of writing helpful, usable content, but most bloggers do a poor job gaining exposure. Exposure problems form the root of blogging failure. Let go worn out, solo, failing acts. Envision how many people you can reach through genuine blog commenting, prolific guest posting and a wide range of leveraging techniques guaranteed to put you in many spots at once.
At the end of the day, being seen in many spots makes you successful, especially if you have skills. So….be seen!