BBS: Boring Blogger Syndrome.
We’ve all suffered through this issue. Both as bloggers and readers. I bored the heck out of my readers for a minute. But after curing my ills, I saw BBS strike many bloggers. Heck; most bloggers.
Digging deeper, BBS is actually fueled by a more catastrophic error. Most bloggers try to help readers solely, versus doing something that feels fun to them. Ultimately, this is the base problem leading to Boring Blogger Syndrome.
Why does this mistake seem so common? Bloggers offer advice: listen to readers then solve their problems. Cool. I do agree on one level. But what if you give 100% of your energy to solving reader problems without following your passion, blogging-wise? Do you have fun writing simple blog posts? Do you want to add a little bit of humor to your blog? Is your blog boring because you mindlessly solve issues but never enjoy the process? Some blogs feel as entertaining as watching paint dry in a tropical jungle. Other blogs feel as fun to read as eating cardboard while watching flies buzz around stinking trash. I add zest to my posts now, but only after realizing I blogged like a robot for years.
I blogged like a robot. For years. Call the old me a cyborg blogger. Listen to readers. Solve problems via bland, 3rd person posts. Proceed. One problem arose; thousands of other bloggers took a similar, robotic approach. How did I stand out? I did NOT stand out. I fit in. Bad news. Bloggers who never stand out never drive real traffic or make serious coin online. Blogging is not robotic because people are not robots. We are emotional creatures. Bloggers possess different feelings. Energy drives us. Passionate bloggers stick out like a sore thumb. Passion-less bloggers fit in, following the herd, never standing out, struggling.
I suggest you stop following solely logical, robotic blogging strategies. Add flavor to your posts. Listen to reader problems, Take notes. Then, before you write a blog post, craft a solution that feels fun to you. Enjoy writing the blog post. Have fun publishing something informative and dare I say, entertaining? No need to be a masterful story teller. But you do need to be relaxed, chill and trusting to allow your ideas to flow in smooth, fascinating fashion. I see blogging as me painting something fun and freeing and thought-provoking on a cyber canvas. Take this blog post. I observed a common blogging problem. Versus publishing a dry, bland title, I added a handcuff analogy. People easily see how someone being handcuffed cannot do anything. The post flows smoothly too, with analogies and other additives that spice things up a wee bit.
The Biggest Barrier
The biggest block to get through in order to blog from a relaxed, fluid energy is fear. Fear of criticism. Fear of failure. Fear of standing out from the crowd. Fear of looking like a fool, if you blog fluidly and slam into resistance for a bit, because you blog differently from others. I spent a good deal of time getting clear on my unique style. During this stretch I sometimes questioned myself. Did I make a wise decision blogging from my heart? Nobody seemed to be following my blog religiously.
Did I make a smart move creating colorful analogies between my travels and blogging? Nothing took off for a while. Eventually I got clear enough to where success began to find me and my genuine, one of a kind, blogging style. See the journey through. Be with your fears. Blog less like a robot. Blog more like an emotional creature. Be fluid. Do not be rigid. The world has enough blogging robots already. We need bloggers with soul!
Passionate bloggers sustain for years because fluid, relaxed, energized types tap into an endless fuel source. Follow their lead. Edge into fears. Blog from your heart, be bold, have fun and break some blogging rules in the process. Success will find you.
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