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What Is A Consultant? Definition, Types & How To Become One

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What is a consultant, and why do companies need them?

An external perspective can identify a business’s process gaps, new opportunities, and other quality improvements.

No matter how strong an organization might be, there is always a path to continuous improvement.

This article covers all you need to know about what a consultant does, the different types, and how to become one.

What is a Consultant?

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A consultant is an individual who provides expertise in a specific field, such as education, business, or marketing.

Consultants provide professional advice to businesses, organizations, and individuals.

They usually work on a contract or temporary basis.

Why Does a Company Use a Consultant?

There are several reasons why a company will initiate a relationship with the consultant:

  • The business needs an external opinion on its current processes, systems, and policies.
  • The business needs someone who can identify blind spots in the business from a differing perspective.
  • The business needs expert coaching on integrating a new solution or solving a recurring problem.
  • The business needs to fulfill the current staff gap in an efficient, scalable manner.
  • The business needs talent from an expert, which could otherwise be difficult to find in a standard employee role.

Where Do Consultants Work?

Consultants can work in a couple of different settings.

First, they can work for an employer or corporate entity with robust training and development programs, molding future consultants to grow and build with the firm.

These individuals will oversee an assigned group of accounts or one individual enterprise.

Some consultants own and operate a business by themselves.

They represent their brand when they engage with clients and offer advice.

These professionals work remotely but might also have their own brick-and-mortar office where they host clients for meetings.

Which Industries Hire Consultants?

No matter how successful a business is, there is always an opportunity for improvement.

Below are some of the critical areas where a consultant can offer expertise.

1. Finance and Accounting

A finance and accounting consultant will assess a business’ financial health.

This analysis could include financial statements, current debts, and other metrics.

This type of consultant will identify areas to improve the current accounting procedures.

2. HR

An HR consultant will analyze current processes and offer solutions for talent development, talent management, recruiting, onboarding, employee relations, and other HR-related activities.

They will collaborate with the business to create a compelling company culture that attracts and retains top talent.

3. Employee Training

An employee training consultant will assess the current staff development programs a company has in place by analyzing the content, effectiveness, and structure of the employee training processes.

4. Technology

A technology consultant advises clients on maximizing information technology (IT) principles and practices to reach their long-term goals.

They will craft innovative strategies, ensure smooth implementation across the company, and help a company deploy an existing technology within its operations.

5. Branding

A branding consultant helps a company form the storytelling behind the business.

They engage with a company to help develop a vision and brand that its customer will believe in.

The consultant will also work with the business on designing its marketing kit, including the enterprise’s logos, colors, and other design consistency.

6. Marketing

A marketing consultant guides a company through developing and executing marketing strategies.

The consultant lays out a blueprint for boosting brand awareness, increasing leads, and generating sales.

They can also help form the company’s marketing plan through competitive analysis and in-depth research, including maximizing target audiences and product development.

7. Management

A management consultant engages primarily with the company leadership team to analyze current problems, gather information, and deploy new solutions.

They will assist the company in forming strategic plans, guiding capital projects, and integrating solutions that make it more competitive and profitable.

Management consultants can specialize in a specific industry, such as education, manufacturing, or healthcare.

8. IT

An IT consultant advises a company on potential security threats, optimizing current systems, analyzing code, and leveraging IT infrastructure to be more productive and profitable.

They will also evaluate the current IT support process and identify areas for improvement.

Training the IT team is another critical service an IT consultant could provide.

What Does it Take to Be a Good Consultant?

If a consultant role is something that interests you, there are four things you need to obtain if you want to be a top-tier consultant.


Experience is essential for a consultant.

More experience means they have encountered more business problems than someone with less experience.

Therefore, the consultant has a more substantial bank of information to pull from when advising a business.

This experience could be the total number of years as a consultant, the number of years working in a specific area of expertise, or both.


An excellent consultant will have a proven track record of success with their clients and as a professional within the industry.

The consultants know when and how to deploy their expertise.

They understand the perfect moments and situations when their expertise is most beneficial.

People Skills

Creating an idea or strategy is half the battle.

The consultant needs to connect with stakeholders on a logical and emotional level.

A company might have several different team members engaging with the consultant.

Therefore, the consultant must mesh well with all personality types.

Problem-Solving Skills

Lastly, the consultant must have reliable critical thinking and problem-solving skills.

They must be able to think on their feet, utilize their resources, and keep a calm head while doing so.

Do Consultants Make a Lot of Money?

The amount of money a consultant makes will vary based on experience, industry, and employer.

Consultant earnings will range between $55,000-$100,000 on average when working for an established firm.

Independent consultants have higher earning potential because they set their fees and report to themselves.

An independent consultant with more expertise and experience will probably make the most.

Which Type of Consultants Make the Most Money?

A consultant’s earnings will depend on their experience.

A big differentiator in consultant salary in the industry.

Below are the types of consultants that make the most money:

  • Strategy consultants
  • Technology or systems consultants
  • Lead generation and business development consultants
  • Financial and accounting consultants
  • Investment consultants
  • Risk management consultants

How Do Consultants Get Paid?

Consultants are not typically full-time employees of the company.

A consultant working as an independent contractor or freelancer will accept payment through several different means: by project, by the hour, or on retainer.

The company will pay the consultant an agreed-upon fee for a venture or project with a deadline.

The consultant will usually create a “scope of work,” including the estimated work, projected hours, and cost.

Regarding the timing of payments, the consultant might prefer to accept a percentage of the cost upon contract signing.

Consultants can also get paid on a monthly or bi-monthly basis.

What are the Qualifications to Be a Consultant?

There are no set qualifications to be a consultant because they work on a contract basis.

It will ultimately come down to the decision-making criteria for the business hiring the consultant.

How Hard is it to Become a Consultant?

It may not be hard to become a consultant, but it will be challenging to become a great consultant.

Use every experience you have in the industry to inform your work and pass that expertise on to your clients.

How to Become a Consultant

Below is the straightforward path to becoming a consultant:

  • Finish your degree
  • Gain practical insights and knowledge through your work experiences
  • Gain certifications in your industry
  • Expand your network

How to Find Consulting Clients

Now that you’re a consultant, you’ll need to find clients.

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1. Identify Your Ideal Customer

What are the types of customers you want to serve?

Better yet, what solutions will you provide?

Identify your “bread and butter” regarding the problems you solve.

Once you have your optimal customer persona, you can begin your outreach.

2. Seek Them Out

Initiating relationships is the single more important thing you can do as a consultant.

Your clients will not seek you out toward the beginning of your career.

You will have to get creative with your outreach, whether cold calling, video marketing, or other digital tactics on LinkedIn.

3. Check Out the Competition

One of the best ways to improve as a consultant is to study the competition.

Find the things your competitors do well and not so well.

Brainstorm ways to improve upon what they are doing, making your services unique.

Frequently Asked Questions

Below are the most frequently asked questions about hiring or becoming a consultant.

How much do consultants get paid?

A consultant’s pay depends on experience, industry, and scope of work.

Consultants who work for an established firm make anywhere between $60K-$120K.

An independent consultant could make 6- or 7-figures a year because they set their rate.

Is a consultant an employee of a company?

No, a consultant is typically an independent contractor who forms an agreement with a company for their services.

Wrapping Up

As you can see, a consultant can provide various solutions in several industries.

A consultant can help you improve your finances, boost brand awareness, increase sales, create a healthy company culture, and more.

If you want to become a consultant, it starts with identifying a niche, gaining experience, and building relationships.

Leave a comment below if you have questions about what they can do or the industries they serve.

As a business, you have to decide which areas of your business need another look.

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