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What is Relationship Marketing?

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Some of the newest buzz words around the internet are relationship marketing and attraction marketing.

What is relationship marketing and how does it work? In the simplest terms it just means that you put people first; before the money, before the traffic stats, before the fancy website. People don’t care how elaborate your website is or how many products you offer. People are your business, not your website or your products. Your website and products are merely a way to help people solve their problems. You can have a dozen great products but without people you don’t have a business. Google bots aren’t buying your products, people are. Cater to the people and you have a winning strategy that will grow your business.

One key point to remember and the reason for relationship marketing is that people buy from people they like and trust. If you aren’t taking care of people and getting them to like you, they will never buy your product or a product you recommend. It’s that simple. You may get a few initial sales but if you don’t get up close and personal with your audience they won’t spread the word about you, sales and traffic will drop off and your business will die.

Money is great, but forget the money and take care of the people. Don’t let the money be your driving force. Your audience will appreciate it, return for more and tell others about you. The money always follows the people, cater to the people and solve their problems. This is the very basis of relationship marketing.

How can you develop a closer relationship with your audience? By sharing a little bit of yourself on a personal level, but never go overboard with it. Ninety percent of your material should be about solving other people’s problems. You can relate your personal story to the problem, but keep it very basic.

Twitter and Facebook are great places to share more of your personal life. People get tired of following someone who is all business all the time, so be a little more personable on social networks. Let your readers know you have a family, share things you do on the weekends, tell them about your pets or places you go. Find a happy balance between work and play on social networks and you’ll get a bigger following than you thought possible.

Relationship marketing is about people and how you connect with them.

Do you have a way that you’ve connected with your audience? Please share what’s worked for you or what didn’t work for you in the comments section.

 

Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

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How to Develop Super Human Confidence in Your Blog

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Baby steps, my Young Blogging Padawans.

New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.

I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.

Follow these tips.

1: Feel and Release Fears-Doubts Aligned with Your Blog

Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.

2: Surround Yourself with Loving Bloggers

Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.

Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.

3: Write Your Butt Off and Publish Content Like the Dickens

Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.

If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.

4: Do Energy Work

I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.

Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.

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Should You Search for New Blogging Niche Ideas?

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Why?

Ask yourself that question and you will get an answer that best suits you.

I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.

Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.

What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.

Go with What You Know

When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.

But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.

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But Is It Worth the Time?

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One of my favorite check up blogging activities involves asking if some blogging action is worth the time. Someone may ask me to do something to benefit them. Sometimes, I do it. But often, it is not worth the time I would put into the action. Why? My time is precious. All time is precious. Thinking how a specific action leverages your presence in a specific amount of time gives you clarity in making a decision.

Someone may ask me to guest post on a blog completely out of my niche. Is it worth the time? Almost always, nope. But even if I do it once I likely never do it again because I only have so much time daily to work with, and I cannot spend 1 second trying to connect with an audience who has zero interest in what I have to offer. Just my gig. I have too much to do daily, to do anything otherwise. The secret for any new blogger is to learn this time posture tip and to put it into action before your schedule gets filled with clients and speaking to customers and creating and connecting. New bloggers believe they possess all the time in the world but this ain’t true. New bloggers need be as ruthless with their time or else other people will trample all over their time.

Imagine if someone asks you to self-publish an eBook on an unknown platform because the person enjoys reading eBooks on the platform. Would it be worth the 3 hours it took to write and proofread and ship the eBook to put it on a platform for one person? Nope. Waste of time. But you would be surprised at how many new bloggers or struggling bloggers make this foolish decision, choosing to waste their time for one person with weird, exotic tastes. What WOULD be worth your time? Write the eBook, self-publish on Amazon and gain access to an audience of hundreds of millions of people. This is smart use of your time because 3 hours of work gives you access to millions of people. Do you see why I promote my Amazon eBooks all day long?

Speaking of, buy my eBook:

5 Tips for Learning How to Say “No” to Online Partnerships

because this read melds perfectly with the topic of this blog post. We need turn down or release certain online partnerships that do not resonate with our blog, brand, schedule and overall energy. I released a few of these over the years because I was not resonant with the gig. Accepting out of a sense of guilt, or, loss of opportunity-money, would have completely wasted my time. I would have needed to own that one, big time, because if you say “yes” to an opportunity you do not vibe with, you waste time every split second you engage with the business partner, or, in the business opportunity itself.

Check your value filter. What do you most value? Before you do anything with your blog, ensure this activity aligns with your values. I value writing to help people, I value promoting my eBooks and I value promoting my course, too. Which is why you see me guest posting here and on a gazillion other blogs while publishing 5 or more posts to Blogging From Paradise these days. I spend time on what I value to help more folks, to succeed and to have fun enjoying the ride.

Do the same before you decide to engage in any blogging activity.

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