The reasons for linking
I’m curious as to what websites readers link to. I personally believe that most bloggers subconsciously have a linking policy when it comes to writing their posts, whether they realise it or not.
There are many reasons why bloggers link to another website in their posts however in general they link because :
- The page they link to is important or relevant to the article they are writing
- The page is on a friends blog, a blog they like or a related blog
After a few months of blogging you may notice that you are linking to certain blogs in your niche quite frequently. This is to be expected. Authority blogs in your niche are usually the ones which break news and they stimulate a lot of fresh discussion so they get linked to more often. Bloggers also find inspiration for posts from blogs they subscribe to and read on a daily basis so you’re probably linking to those blogs semi-frequently too.
It’s important to link to articles which are relevant to the point you are trying to make though it’s good to show some link love too, even if the article is perhaps not as relevant. Many bloggers do this by including links to posts from other blogs in their articles (particularly smaller/newer blogs). There are a few reasons for doing this :
- To link back to a blog which has linked to you
- To get the attention of a blogger (usually more popular blogger/blog)
- To get a trackback link on another blog
The reasons for not linking
As I mentioned before, the blogs you link to frequently are usually the blogs you visit regularly. However you may find that these blogs rarely, if ever, link back. It’s understandable why authority blogs don’t link back as they get hundreds if not thousands of links to their posts so unless you have a newsbreaking story, it’s unlikely they will link to you. It’s a different story with blogs of a similar or smaller size to yours. If you are linking to these blogs regularly and they are not linking back then you might want to reconsider your linking policy.
Subconsciously I think we all have some sort of linking policy when it comes to our blogs, particularly after you have been updating your blog for a few months.
My link policy is not set in stone however in general I always link to a page when it is relevant to the post I am writing and if I come across a news story via a particularly website I will acknowledge it in the post. There are times when a link is not necessary but I may include a link anyways and in these situations I always think will they link back?.
Some bloggers are very generous with links, some are very stingy whereas some hardly link at all. I’d like to think that I lie somewhere around the middle. I do always link to posts when they are relevant and I always give credit to those who pointed me in the right direction however I don’t spend time inserting links to other blogs in my posts just to get trackbacks.
What’s your linking policy? I’d love to hear what readers think about all of this 🙂