I’ve been blogging for more than two years now, and a lot of things I’ve seen still amaze me. As a newbie, I already had a preconceived idea of blogging and what I wanted to achieve before I got started. I had this huge dream that success will come soon, and I was even willing to bet anything on it, except that I was wrong.
I’ve spent a huge amount of time studying successful bloggers around me. I’ve studied the probloggers around me to see what they all have in common, to see what they do that makes it easy for them to succeed, and to see why readers are always excited to flock to their blogs. The general idea is that they are very lucky, or that they are pretty smart, or that they got a big boost from someone much more successful than them when they started, but you’ll be surprised to see just how wrong that idea is!
Have you ever wondered why the probloggers are very different from you? Have you ever wondered if they know something that you don’t? Well, probloggers know a lot of things that you don’t, and I hope to share some of those very important things you should know with you right away.
You Really Don’t Need a Plan
When you go to a newbie blogger to take advice about blogging, the number one thing you will hear from that blogger is to have a plan? Just try to take a look at the fields where you need a plan to succeed, and you will notice that it is only experienced people that have plans. Newbies don’t have a plan, because they have no idea how the field they are venturing into is, and what on earth they need to do to succeed.
You might see a few probloggers who have a plan, but the majority of them didn’t have a real plan when they started, and almost all of those who had a plan at the beginning had to ditch it at one point or the other. Why? Blogging is all about experience. Do a little research into the top blogs in your field and you will notice that the majority of them have been in existence for over 5 years now. Tell me, how can they plan what they will do in 5 years time when they don’t even have an idea of how blogging works?
Blogging is about growth, about development, and about change. We’re all getting tired of the old media, and the new media is catching up. The probloggers have realized that change is a huge part of what they do, and they are always ready to make the best of every change they experience. After all, can change ever be planned?
It Takes More than Building Just a Blog, or the Numbers
Statements like these are very common among new bloggers:
“If only I can get a link from an A-list blog”
“If only I can get featured on Lifehacker and get a huge stream of traffic”
“If only this and that can send me 20,000 visitors in one day”
Well, you’re wrong. From my own experience, there is a huge difference between getting traffic and keeping it, and that is why you might get 20,000 visitors to your blog today and not see a single one of them return tomorrow.
Probloggers know this too, and they already know what to do.
It takes more than just building a blog, it takes building a tribe, and the probloggers know that.
According to Seth Godin, bestselling author and highly successful blogger, a tribe is a group of people, connected to an idea, and connected to a leader.
In other words, you have to be a champion of your readers. You have to be a leader. I hate to bust your bubble, but that also means you have to drop all your visions of getting a million readers so you can quickly sell to them, you have to think far beyond that.
Think for a moment, what is the idea you want your tribe to exist on? What do you want to champion your readers for? Probloggers are leaders, and we all look up to them for their leadership. The key to blogging success is far more than being a blogger, it is being a leader.
You should be amazed by now at why so many people have blogs but very few people succeed? Well, the only reason is that the leaders are the only ones who succeed.
Instead of focusing on the numbers, start focusing on building your own tribe. Start focusing on being a leader, and start working on championing your readers towards a cause! If you don’t understand how to go about it, make sure you read the book, Tribes: We Need You to Lead Us, by Seth Godin!
You’re Only One Step Away from Failure, and One Step Away from Success
Yep, every day you wake up as a blogger, you need to realize that you’re just one step away from success, and that you’re also just a step away from failure. It doesn’t matter how small your blog is, or how big it is, but that’s the truth!
Take a look at Problogger, Copyblogger, DailyBlogTips and even this blog. They all have one thing in common, and that one thing is that they never quit. The moment you quit, you’ve just taken a step towards failure, and every single day you think about quitting but you persevere, you’re taking another step towards success.
Every successful blog I know of and really want to be like has been in existence for over 5 years, and I’m willing to put in more efforts, and time, if that is what it takes to be like them. That is the key to success, and you have to realize it.
Probloggers know that a single decision can mean failure or success for them, and as a result they don’t take the decision to quit very lightly.
Quitters never win, and winners never quit, so make sure you never, ever, give up!
You Have to Sell Sooner or Later, whether You Like it or Not
“I hate selling”
“Selling is for suckers”
“Must I sell?”
Those are sayings you need to avoid, and not just avoid, but hate. It took me really long to realize this, but every successful blogger has to sell, at one point of their career, if not every day.
The reason why a lot of people hate selling is because they think it is the act of tricking people to buy a product so they can earn money; but that is only thinking on the surface. You still need to sell even if you don’t have a product, and that is the intrinsic nature of selling. We all sell every day, anyway, so it’s either you embrace it and master it, or you ignore it and blame yourself for your decision later.
You need to sell your ideas, to your readers, to potential partners, to influential bloggers, and to every other people that can help you make a difference. Your success as a blogger will only be limited at your ability to sell your ideas, your dreams, and your content, and probloggers know this too.
The top bloggers are not afraid of selling. They know how important it is, they love it, and they embrace it!
What Will You Do from Now?
Will you read and ignore like every other article, or will you take that huge step and start acting from today? The above are the tips you need, but what you do with them is left to you!
John Smith loves to write about weight watchers promo code during his free time, and when he is not busy reading from the best, he is helping others find the right nutri system discount code