Sharing your company’s story on your website is a great way to build trust and show potential customers the journey you took to build your business into what it is today. While you may not think it’s a fascinating story, your website visitors do. It doesn’t matter if your business is 2 years old, or it has been around for over 20 years, you have a story that others want to know about. Here are 4 tips to help you tell your company story in the best possible way.
Avoid Written Timelines
Many companies will write out a timeline of their various achievements as a way to tell their story. The problem is no one wants to read a timeline about your company. If you are going to tell the story, tell it like an actual story. Start from the beginning. How did you get the idea for your company? What motivated you? What challenges did you run into? How did you overcome those challenges?
You want your story to be very descriptive with lots of detail. If at all possible, include photos of when the company first started as well as recent photos of what it looks like today. This will give readers a visual representation of how far your business has come.
Start From the Beginning
Growing a small business from nothing to something is the ultimate success story. It inspires people to go after their own dreams. That’s why it is so important you start from the beginning. Tell the entire story: the good, the bad, and the ugly. Doing so will show people what’s possible if they just refuse to give up.
Don’t Tell Everything
Yes you want your story to be engaging and inspirational, but there is no need to share absolutely everything. That’s something you should save for that best seller you have wanted to write. The objective here is to keep things positive. Share a few challenges as well as how you overcame them. Avoid including things such as legal issues, failed products and image issues.
Show How You Were Able To Triumph
It is always important to share your happy ending. Discuss where your business is now as well as where it’s going. What future plans do you have? Don’t just end your story with where you are today. Share where you hope to be in the next 5 years. Do you plan on opening new locations? If so share that in your story.
Are you coming out with new products or services? If so share that as well. When you share forward focused information it shows your audience your business is progressive. People love doing business with companies that are constantly growing and getting better.
So take a few minutes to write down your goals for the next few years so you can include it in your story. Doing so can turn your story into something people will not only want to read, but share as well.