What’s the Secret to Making a Website Visitor a Paying Customer?

By: | Updated: March 25, 2021

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If there is one thing that frustrates a website owner to no end, its being able to get a ton of traffic and unable to turn it into sales. As you very well know, it takes a great deal of time, and in some cases money, to get people to your website. At some point you want them clicking on your “Buy Now” button and purchasing your products.
If you are frustrated with your conversion rates, here are 4 steps you can take to turn more website visitors into paying customers.

Step #1 – Make a Few Changes to Your Homepage


It’s not enough to get visitors to your website, you also want them to stick around for a while. In order to do this you need to capture their attention as soon as they land on your homepage. Please know this process will require a bit of trial and error as there is no exact formula. Consider changing the headline, layout, button colors and even the offer that’s being presented. There are plenty of tools that make split testing super simple. One such tool is Unbounce.

Step #2 – Showcase Past Successes

One of the best ways to convince people to invest in what you have to offer is by showing them your past successes. No I’m not talking about trying to garner up as many Facebook fans as you can. In all honesty, customers don’t care about how many fans you have. They care about how many satisfied customers you have.
If you want to demonstrate the value your products and services provide, use customer testimonials on your website. If you don’t have any, send out an email to your previous customers and ask if they will provide one. You should also ask if it’s okay for you to use it on your site.
You can also include case studies and show real life examples of how your products have helped previous customers. This is a great way to get more people interested.

Step #3 – Tell Visitors Exactly What You Want Them To Do


When visitors arrive on your website, what is it you want them to do? Do you want them to sign up for your mailing list? Download a free report? Buy a product? Whatever it is, you need to be very clear. Once you determine your ultimate goal you can design your website so that your visitors will somehow end up where you want them to be. No matter what your goal, be sure to have a very clear and strong call to action.
People need to be told what to do next. If you want them to sign up for your newsletter, say it. Good call to actions include “start your free trial now”, or “Download your free weight loss guide now!”. Both are clear and to the point.

Step #4 – Always Follow Up

What good is having someone sign up for your newsletter if you never follow up with them? It’s actually a complete waste of time. You may have heard this a million times but it bears repeating. The money is in the follow up. Always remember that. You have to build a relationship with your list first. Once they trust you, there is no limit to the amount of money they will spend with you.
These are just a few of the many ways you can better convert traffic into sales. Of course, it doesn’t matter if you don’t have adequate hosting. Make sure your web hosting is the best it can possibly as it will affect how fast your website loads, which can negatively impact your conversions. If you want to ensure you have great hosting, use FatCow website hosting for your business website.


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