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When it the Best Time to Publish on a Blog?

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We all know that the best way to build a blog out is to publish high-quality content regularly and promote it well. However, are there ways that can give your blog an edge and, perhaps, help it stand out from the crowd?

With blogging being such a near-instant medium, many have debated what, if any, impact the timing of the post has. Does publishing in the early AM help you catch people checking their RSS readers before lunch or should you publish in the middle of the day to catch the lunch break crowd?

I expected to find a series of muddled answers and conflicting theories but, instead, actually found some decent research in the field with surprisingly consistent results.

Though it may not be perfect, it might give you a few clues about when your works should go online.

Looking at the Data

When AideRSS, now PostRank, took a look at this issue in 2008, they came up with a pretty surprising result. According to their research, the “sweet spot” in the day for a post to get notices, meaning having a PostRank score of 6 or higher, was between 1600 and 2200 GMT or between 11 AM and 5 PM EST.

(Note: Exact times may vary based on Daylight savings time but we are working under the assumption that EST is 5 hours behind GMT)

Posts also tended to do better on Tuesday-Friday of any given week. There was also an extra bump between 0000 and 0200 GMT or 7 PM to 9 PM EST.

The research, however, was based on social media interactions including Diggs, bookmarks, etc. and not actual traffic. Still, such mentions can be a good indicator of how much attention a post has gotten and, since PostRank is relative to the entries on the same site, it is a good apples-to-apples comparison of attention.

On the other hand, a different pair, done by Technorati and Hubspot respectively, found that 11 AM EST was both the time where there was the least competition in English-language posts and for visitors to Hubspot’s blog, which interestingly had all five of its most popular posts go online within 39 minutes of 11 AM.

Though this research is older, done in 2006, it seems unlikely that reader tendencies have changed much, at least in terms of times of day that are popular to read.

All in all, the numbers seem fairly consistent saying that late morning EST and shortly afterwards is the best time to post, both for attention and traffic though it seems almost any point in the day past the AM rush is a pretty good time to post.

To be clear, this doesn’t mean you have to write the posts at this time. Most blogging systems allow you to schedule posts into the future very easily. This is a matter of when the posts first go online, not when they were first saved.

However, that doesn’t mean you should change your posting schedule just yet, there are several key caveats to consider.

Caveats and Limitations

As interesting as all of this research is, it doesn’t necessarily mean that you should change the timing for your blog. Consider the following.

  1. It is U.S.-Centric: If your target audience isn’t within the U.S., you probably have nothing to gain by timing your posts out with this schedule.
  2. Every Site is Different: Depending on the topic you write about and the audience you draw, you could be attracting readers who are online at different times of the day. Look at your own stats to see when they are coming by.
  3. It Just Doesn’t Matter That Much: Darren Rowse and Lorelle VanFossen both agree that, while post timing is a consideration, it is far from the most important element. Rowse, for example, maintains a very different posting schedule than recommended but still does very well. Both also recommend experimenting with your site to see what works best for you.

So while it definitely seems that posting around 11 AM EST may help your posts get more attention, the actual impact is minor and, considering that your regular readers are getting your content via email, RSS and other means, they are going to read it on their own time regardless.

In short, any edge you get from altering your post timing is slight and you won’t be able to change the reading habits of your die-hard readers. You may, however, confuse them if they have gotten used to a certain posting rhythm.

Bottom Line

If you find yourself struggling to gain traction with your blog, experimenting with posting times may be a good idea, using the 11 AM EST time as a starting point. If you have a solid audience and seem to be growing steadily, it probably isn’t worthwhile.

Audience loyalty means far more than finding the perfect time to post and, if you’ve got a good thing going, there probably isn’t much of a reason to tamper with it.

Is it something to consider? Absolutely. But it is important to remember that, on the list of things to weigh when working on a blog post, timing should be way down on the list.

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How to Ride out Traffic Swings

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Traffic swings occur for every single blogger who ever blogged.

Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.

Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.

Check Stats Infrequently

Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?

Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.

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How Much Traffic Do You Need to Make Money Blogging?

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Nobody knows.

But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.

Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.

Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.

Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.

Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.

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How to Develop Super Human Confidence in Your Blog

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Baby steps, my Young Blogging Padawans.

New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.

I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.

Follow these tips.

1: Feel and Release Fears-Doubts Aligned with Your Blog

Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.

2: Surround Yourself with Loving Bloggers

Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.

Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.

3: Write Your Butt Off and Publish Content Like the Dickens

Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.

If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.

4: Do Energy Work

I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.

Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.

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