We all know that the best way to build a blog out is to publish high-quality content regularly and promote it well. However, are there ways that can give your blog an edge and, perhaps, help it stand out from the crowd?
With blogging being such a near-instant medium, many have debated what, if any, impact the timing of the post has. Does publishing in the early AM help you catch people checking their RSS readers before lunch or should you publish in the middle of the day to catch the lunch break crowd?
I expected to find a series of muddled answers and conflicting theories but, instead, actually found some decent research in the field with surprisingly consistent results.
Though it may not be perfect, it might give you a few clues about when your works should go online.
Looking at the Data
When AideRSS, now PostRank, took a look at this issue in 2008, they came up with a pretty surprising result. According to their research, the “sweet spot” in the day for a post to get notices, meaning having a PostRank score of 6 or higher, was between 1600 and 2200 GMT or between 11 AM and 5 PM EST.
(Note: Exact times may vary based on Daylight savings time but we are working under the assumption that EST is 5 hours behind GMT)
Posts also tended to do better on Tuesday-Friday of any given week. There was also an extra bump between 0000 and 0200 GMT or 7 PM to 9 PM EST.
The research, however, was based on social media interactions including Diggs, bookmarks, etc. and not actual traffic. Still, such mentions can be a good indicator of how much attention a post has gotten and, since PostRank is relative to the entries on the same site, it is a good apples-to-apples comparison of attention.
On the other hand, a different pair, done by Technorati and Hubspot respectively, found that 11 AM EST was both the time where there was the least competition in English-language posts and for visitors to Hubspot’s blog, which interestingly had all five of its most popular posts go online within 39 minutes of 11 AM.
Though this research is older, done in 2006, it seems unlikely that reader tendencies have changed much, at least in terms of times of day that are popular to read.
All in all, the numbers seem fairly consistent saying that late morning EST and shortly afterwards is the best time to post, both for attention and traffic though it seems almost any point in the day past the AM rush is a pretty good time to post.
To be clear, this doesn’t mean you have to write the posts at this time. Most blogging systems allow you to schedule posts into the future very easily. This is a matter of when the posts first go online, not when they were first saved.
However, that doesn’t mean you should change your posting schedule just yet, there are several key caveats to consider.
Caveats and Limitations
As interesting as all of this research is, it doesn’t necessarily mean that you should change the timing for your blog. Consider the following.
- It is U.S.-Centric: If your target audience isn’t within the U.S., you probably have nothing to gain by timing your posts out with this schedule.
- Every Site is Different: Depending on the topic you write about and the audience you draw, you could be attracting readers who are online at different times of the day. Look at your own stats to see when they are coming by.
- It Just Doesn’t Matter That Much: Darren Rowse and Lorelle VanFossen both agree that, while post timing is a consideration, it is far from the most important element. Rowse, for example, maintains a very different posting schedule than recommended but still does very well. Both also recommend experimenting with your site to see what works best for you.
So while it definitely seems that posting around 11 AM EST may help your posts get more attention, the actual impact is minor and, considering that your regular readers are getting your content via email, RSS and other means, they are going to read it on their own time regardless.
In short, any edge you get from altering your post timing is slight and you won’t be able to change the reading habits of your die-hard readers. You may, however, confuse them if they have gotten used to a certain posting rhythm.
If you find yourself struggling to gain traction with your blog, experimenting with posting times may be a good idea, using the 11 AM EST time as a starting point. If you have a solid audience and seem to be growing steadily, it probably isn’t worthwhile.
Audience loyalty means far more than finding the perfect time to post and, if you’ve got a good thing going, there probably isn’t much of a reason to tamper with it.
Is it something to consider? Absolutely. But it is important to remember that, on the list of things to weigh when working on a blog post, timing should be way down on the list.
The Importance of Digital Marketing Research for Brands in 2020
One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.
A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.
If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!
Digital Marketing Research
Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.
But, how do you go about implementing digital marketing research?
Eyes on the Audience
First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.
After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.
And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).
Social Media Marketing and Other Digital Platforms
Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.
Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.
Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.
An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.
Who Can Help You and Who Can Challenge You
The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.
A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.
Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.
Get The Ball Rolling
Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.
Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.
Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.
Do You Honor the Law of Lag?
The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.
See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.
What happens when business slowly, steadily begins to grow? Now it’s time to learn how to better serve your customers. Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.
I believe in you. See the journey through. Honor the law of blogging lag.
Does Twitter confuse you? How do ya work the site as a blogger? Buy my eBook:
Do You Seize and Use Blogging Opportunities Aggressively?
Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.
I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.
What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.
Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.
Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉
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