A few moments ago I checked my e-mail to see a cold blogger outreach message in my spam folder. I deleted the email immediately. Being in spam, I instantly knew this individual does not run a thriving business and anything they offer me cannot be of immense value. People wind up in spam for a good reason. Namely, fellow bloggers label their cold pitches as junk or spam enough times to where all their emails go to spam.
Cold blogger outreach rarely works with professional bloggers because we have seen this approach thousands of times during our years online. We know the individual cold pitching you is an outsider who mainly wants to get something for themselves and has no interest in how what they’re offering benefits your audience. In rare cases, someone may reach out cold and offer something of value. But the few times I published their cold pitch guest post they instantly vanished, never responding to comments and basically using my blog to get a link without wanting to engage our readers and become a member of our blogging community.
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I instantly stripped this individual’s link the moment I realized I had made a mistake. Almost every time, I do not trust people who called pitch me. Lesson learned. This one time I trusted an outsider looking in, I got burned. From that point on, unless someone has gained my trust by generously building a friendship with me through promotion and genuine blog commenting, I simply ignore their cold pitch emails. Pro bloggers do not trust outsiders. Pro bloggers do not trust someone who has no network even if they bring decent value to the table because having no network and cold pitching people automatically sets off a red flag.
Why do you fear that you need to call pitch bloggers to get placement? If you were a successful blogger and as connected as you say you are, placements and links and interviews and business would flow to you easily. I have pitched 2 bloggers over my decade online and I have 13,000 backlinks pointing to Blogging from Paradise. One of those bloggers was pretty established and I did it as an experiment; the other blog is a 1 million member community with celebrity contributors. I never cold pitched anybody for an interview, or feature or link. The blogger who cold pitched me today to place a link and one of my posts has no clout. Why would I want to link to someone who has no clout? Am I in the business of just doing favors for people? Of course not.
You earn the right to get a link on a top blog. Earning the right does not mean cold pitching an email asking a top blogger to link to their blog. Think for one second if this strategy is intelligent or effective. If this strategy did in fact work for getting placement on pro blogger blogs, everybody would do it and everybody would be easily featured on top blogs. Of course, it doesn’t work at all. Why waste your time doing something that doesn’t work at all?
there are no shortcuts in blogging. Earn the right to get featured on top blogs by publishing valuable content and by generously helping pro bloggers without asking for anything. As your friendships increase you’ll get links and guest posts on a wide range of top blogs but you need to be generous, patient and persistent to reach this level.