I scanned my email inbox and spam folder a few moments ago.
One individual begged and pleaded for me to accept a sponsored post much lower than my normal price. I junked his email because he replied 2 times, trying to drive a bargain. Someone from a photo sharing site offered me 2 months free storage but the email was in spam and I never heard of the website. Why does cold pitching rarely work for trying to entice pro bloggers? Cold pitching bloggers rarely have anything of value to offer. Cold pitching bloggers have nothing enticing, nothing attractive, nothing beneficial to offer experienced pros. The individual demanding a $20 sponsored post price based on their limited budget has absolutely nothing attractive to offer me. I never heard of him, and although I respect that he works off a tight budget, he has no solid reputation, no clout, no writing skills – based on his email – and no budget to work with. That marks 4 downsides; what is the upside for me? What is the upside for my readers? How can he help us? He cannot. I simply had to junk his responses to save our time. Another freelancer bites the dust in the spam queue.
The lady from an unknown photo sharing site has no leveraging potential because she runs an unknown site not trusted on any type of scale. She tried to sweeten her offering but you cannot impress someone with an unknown, untested site, because you need to gain blogger trust before negotiating. The split second your email arrives via my spam folder you almost always loses my trust, because you prove your cold pitches fall on deaf ears, displaying a lack of credibility. She has no genuine benefits to offer me because her site is not famous, or at least well known, not being a trusted photo sharing commodity in the online world.
Strangers who pitch pros almost always have zero negotiating leverage, zero networking skills and absolutely nothing of benefit or value to offer, although their deluded minds think otherwise. I have immense respect for all entrepreneurs; this post imparts compassion, showing cold pitchers that their strategies will never lead to a full time, expanding business. Imagine walking into a grocery store or doctor’s office and explaining how you can only pay 1/10th of the price-bill because you find yourself on a tight budget? How ridiculous does that sound? Asking me to base my pricing on your tight budget sounds just as ridiculous. Ditto for bloggers from untrusted, non credible sites who offer free trial periods. Why would I set aside time from my busy day for a stranger from an unknown, unproven site, to even explore a free trial possibility? What 10 glowing benefits do you offer me and my readership? How much would you dig into your budget to invest in a sponsored post?
Do you want to grab a pro blogger’s attention? Invest a healthy amount of money in a sponsored post campaign or invest a healthy amount of energy and time in building relationships and in building up your blog, products and services, to earn the right to a pro’s attention. Nobody moves up in blogging circles until putting in the time online, and any lifeless, mindless approach simply wastes your time online. Pay your blogging dues by paying money to advertise on top blogs and by paying in time and work to build your brand while building generous relationships with top bloggers.
Invest your way into higher blogging circles.