I want to share two cold pitches I received today. One email. One Twitter DM. Both folks seem kind, nice and genuine. Both however are complete strangers to me. I do not trust strangers because I have no idea who they are, what they value, how good or bad their online reputation is, or, heck; I flat out know nothing about strangers. Would you do business with strangers? Of course not. Pro bloggers have hundreds of trusted blogging buddies to do business with, based on their generous networking for thousands of hours.
Now, imagine me receiving thousands of pitches like this from strangers. You NEED TO put yourself in my shoes as a pro blogger before you ever cold pitch someone again, because you understand why this approach never works, as a long term strategy. Think about receiving 5,000 to 10,000 cold pitches from strangers you do not know. BUT more importantly, think about receiving 10,000 pitches from strangers when you have hundreds of dear, trusted blogging buddies in your friend network. I spend my day networking with dear, trusted buddies who earned my trust by generously helping me. These people get virtually all of my time and energy because my success expands as I keep going back to and working with trusted friends.
100% of the time, I ignore stranger cold pitches because I give my attention and energy to people I trust. Trusted buddies. Success is based on trust in blogging and life. Cold pitching never works because you try to entice a stranger who does not trust you, who does not see you as being credible, and who quickly understands that you are NOT successful, because successful bloggers do not cold pitch people. Successful bloggers GET cold pitched, emails and messages flowing to them organically based on their generous creating and networking over the years. Blogging works well for generous, creative, connected bloggers who ask little and give freely. Blogging never goes well for outsiders who cold pitch strangers because being an outsider who cold pitches tells bloggers to stay away. Again; these folks seem nice and pleasant, but being successful is built on trust, not on being nice and pleasant. Anybody can be nice. Not anybody shows off skills, networks generously and pays their blogging dues before succeeding.
Give freely. Stop trying to get without giving freely. Build up your friend network and content store so people pitch you business opportunities. Build up a powerful blogging reputation so people buy your stuff and hire you without you needing to pitch a soul. Put in the work now. Relax. Do not panic. Be generous. Eventually, traffic and money flows to you.
Pay your dues NOW. Get paid down the road. This is how to become a successful blogger. Put in time now. Generously help people now. Stop asking strangers for business because doing so is an ineffective use of your blogging time. Gain skills, exposure and credibility so people find you, trust you, buy your stuff and hire you, organically and passively. See yourself attracting business versus asking for business. Does that make sense? Why ask strangers for business when you can patiently, persistently and generously ALLOW business to flow to you without asking or pitching anybody? Think long term. Build posture. Believe in you.
Do you need help with networking? Buy my eBook: