Influencer is a verb. Not a noun.
Influencer is an action. Not a title.
Some bloggers deem themselves as being influential bloggers but this is not a self-appointed term. Far from it. Other human beings decide if you are an influencer or not. Perception thing. The more you nudge into the term, the easier it gets to understand its meaning. People sometimes call me a blogging influencer because I helped oodles of folks generously for thousands of blogging hours. If I have freely helped you over the years and you know that I know my stuff, you perceive me as being influential. Simple process, really.
But my verb-influencing opened the door to being called an influencer. Hence, confusion arises. Bloggers get lost in terms and such because bloggers think a label or title – self-appointed – creates the influence. No way. Never happens that way. I can call myself influential but it matters not because how people perceive me through my genuine service dictates if I influence or not. Everything depends on how generously I help folks because it takes service to influence people. Folks need to feel you helping them regularly to see you in an influential light. Folks do not get swayed by smoke, mirrors and all that jazz, titles being bandied about by self-appointed influencers.
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I explain how my cats give me love – in their own little feline way – so they influence me unlike few sentient beings on earth. Bloggers who show the love in similar fashion do a smash up job of being labeled influencers, rising to the top of their blogging niche. But again, the confusion muddles most blogging minds because most bloggers do a poor job seeing the difference between labels and service. How people choose to see you determines if you are an influential blogger. No level of manipulative wizardry – or devilry – can wow people into perceiving you as being influential. On a grand scale, at least.
Helping people freely and generously is the simple way to drive traffic, to increase your profits and to be seen as an influential blogger, in reader’s eyes. That’s it. No other factor changes this gig. Other than helping oodles of folks through blogging, guest posting, genuine blog commenting and by promoting other bloggers through your blog and through social media. The trick? Ask for nothing in return. Expect nothing. Influencers serve generously. Influential bloggers do not manipulate, trick or convince readers through fear-force and other silly shenanigans. Nope. Influencers serve bloggers generously, exit stage left and their clout begins expanding slowly but steadily in the mind of readers.
Remember guys; influencer is a verb, not a noun. Never get it twisted. Get super busy helping folks as freely as possible. Cut the strings. Meet new bloggers daily through genuine blog commenting. This simple tactic opens more doors than you’d ever believe. The secret is in helping folks freely and cutting the strings of expectation for a sustained period of time. Be that person. Be an influencer by helping readers across a broad range of channels online.
Blogging changes the split second you make this gig all about giving and little about getting. Givers rise to the top, the blogging cream of the crop, in a world of fear-filled, inward focused bloggers who just want to help themselves and who have little interest in serving other bloggers. Keep giving, keep serving and keep facing your fears. Facing your fears, you purge these little inward-focused devils and position yourself to be seen as being influential.
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