When it comes to blogging, a lot of people have been sold but they don’t realize it. It is true that blogging is a great way to make money online and it has great income potential but one thing I noticed among a large percentage of the bloggers who are really desperate about making money blogging is that they all rely on making money by displaying ads on their blogs. The truth is 99.9 times out of 100, this won’t work for you.
Yes, I know you have a lot of examples of highly successful bloggers making great income by displaying ads on their blogs but have you ever considered the fact that they have other solid income sources and that income from ads is only a fraction of their blogging income? Have you also considered the fact that they get far more visitors than you might ever get? If you take a look at Darren Rowse from Problogger you will notice he gets around 500,000 visitors monthly to Problogger, if you take a look at Daniel Scocco from DailyBlogTips you will notice he gets around 300,000 visitors to his blog monthly and if you take a look at Yaro Starak from Entrepreneurs Journey you will notice that he gets over 100,000 visitors to his blog monthly. If you also carefully analyze all of the above bloggers you will notice that displaying ads isn’t their only income source and that they only make great income from ads because they are established and because they have a lot of traffic.
There are several other ways to make cool money online from blogging and there are so many reasons why you shouldn’t rely on ads for your blogging income. This post will be giving you some reasons why displaying ads alone won’t help you make money as a blogger.
It Strongly Relies on the Number of Your Traffic
As a good marketer you will know that no solid income generation strategy relies on the number of traffic you get. The reason for this is that the value of your traffic isn’t in the numbers but in the quality and if the overall blog traffic you get can impact your income you’re on a dangerous road.
A great and perfect alternative to displaying ads on your blog when it comes to traffic is affiliate marketing. You can easily write and optimize a product review for the search engines so you can keep on making money from your review months after it is live. You will notice that with this strategy it doesn’t matter whether your overall traffic is affected or not, as long as your affiliate review is in place and your search engine rankings are intact you will still be making money from your blog. A good income source focuses on conversion of your traffic, not numbers!
It Wastes Space and Delivers Low Results
Even if you take a look at Darren Rowse’s Problogger you will notice that with the amount of traffic he gets he can be making 5x the amount he makes from displaying banner ads on his blog by replacing those ads with affiliate banners. The reason for this is that any single banner ad he displays on his blog will be seen as a recommendation from him and due to him being a very credible and respected blogger he will have a high chance of converting those visitors into buyers for those who own the ads. Let’s say he is able to deliver 3000 visitors monthly (he gets 20k a day) to a single affiliate site selling a product for $97, if he is able to convert 50 of those visitors at a rate of $50 per sale he will be able to make $2500 per affiliate ad. While this is only an estimate you should know that this is a little bit perfect, even if he sends fewer visitors to the affiliate banners, because all products are not equal. Some products can be as high as $700 and who is to say he can’t make a few sales from those monthly.
Making real income online is all about trust and if what you recommend is other people’s ads instead of your own affiliate products then you’re sending those who would have purchased through you to them.
It Risks You Losing Your Trust
If I see a banner ad on your blog I will be 100% sure that it has your endorsement and unlike affiliate products that are carefully researched and promoted, not all banner ads can be trusted. Your readers will see those ads as what you recommend and this will aid their purchase of the product, if the product happens not to be trustworthy or they have problems with it this might have an effect on your relationship with them. Since it isn’t possible to use all products you promote via banner ads (they are not consistent) you will have more chances of using an affiliate product before you promote it (in fact, most affiliates will happily give you a review copy of their product to get it on your blog) thus ensuring there is a reduced chance of your readers having problems with products you promote. No money in the world really matters if your readers who help you make it lose trust in you so it is very important to consider this before displaying any banner ad on your blog.