Facebook is not a blogging platform.
Facebook is a social media platform.
This clear truth right off the bat suggests the site serves as a poor platform for blogging. Digging deeper, Facebook owns Facebook and you do not own Facebook. You, my blogging buddy, are the product. Facebook may not literally own you but Facebook owns any piece of content or information you choose to publish to Facebook. You know the direction where I am heading; unless you are 100% clear on this, it makes sense not to be FB and use the site because you will likely complain about privacy concerns and such by using FB. Plus; why create helpful blog content you do not own? Makes no sense to me.
In my eBook (available to buy on Amazon):
I list wild experiences I had circling the globe for the past 9 years and equate each to blogging success. How could I ever go in-depth and in detail on this initial blog post unless I owned a self-hosted, WordPress dot org blog? No way could I create such a robust blog post and convert into an eBook on Amazon if I tried to create the post-content on Facebook. Why? I cannot tailor my post on Facebook as I can on my blog. Nor can I publish as extensive content on Facebook, with character limits in place.
Forget about branding. Facebook owns Facebook. Anybody who tries blogging on the platform is not blogging, but sharing content amplifying the Facebook brand. Even if you help people and drive some business through the social site you better believe “Facebook” is plastered all over the place, on every page, shouting out the brand and making the brand more powerful.
Hey; more power to Mark Z and his empire. I admire him. But I prefer to build my own empire at Blogging From Paradise by owning my site and by creating almost all of my content on BFP. Even if I broadcast live on Twitter or upload a video, I immediately share it to my blog via a link. I create on my own real estate. Facebook owns the initial video but I own the blog post pointing readers to the video. Plus I link to my course or to one of my 100 plus eBooks on my blog, in addition to shouting either out in the video itself.
Keep nudging people back to your blog no matter what you do on Facebook or on any site online. This is the intelligent, effective way to build your blog, brand and business through your blog and by seeing Facebook as just a branch on the marketing tree of yours, your blog being the root, base and trunk, all branches being social media, YouTube, Quora, etc.
Do not try to blog on Facebook. Do not bother creating much content over there. Be committed to blogging on your own site to own your online real estate, to brand YOU and to monetize your blog effectively. Invest money in your domain and hosting and invest time in learning how to blog effectively, by following pros. This journey does get easier when you create content on your own blog because you quickly stand out from all the bloggers who mistakenly try to blog on social media sites and free platforms.