Why Should Your Business be on Twitter?

By: | Updated: July 22, 2021

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It’s all about social media now days. People want to interact constantly, and with the use of Facebook, Twitter, and Google Plus, this has become increasingly easy for everyone. As a business owner, you need to understand the importance of social media and why your business should be on twitter.

Twitter is one of the largest platforms, and it is a great place for your business to get involved. Twitter is an easy place to keep your customers up to date with new products, as well as keep them informed about any changes within your business. Here are some other reasons your business needs a Twitter account.

Business should be on twitter-Interact With Customers

Twitter is a great place to interact with your customers. Although, you can only use so many characters, short and sweet gets the job done. You have the ability to strike up discussions, create contests, post product pics, introduce new staff members, and generally inform your customers. This will help you build a lasting relationship with your customers.

Increase Brand Awareness

It’s hard to make it as a small business owner, but you need to utilize all the free outlets that are available to you. You can create a twitter account absolutely free, and watch the chain effect happen. When you create your account, you will want to include a header photo, profile info, choose a color scheme and tweet information that surrounds your brand. Your interactions will strengthen your brand awareness. When you tweet often, your followers will learn more about your business, and that will cause them to do business with you when possible.

Marketing

Who doesn’t love free marketing. Twitter is free, and if you tweet often, you will see it as an effective marketing tool. You have so much opportunity to advertise your products, and prove to customers how they can better their lives. Twitter is a great place to build potential clients, as well as inform current customers.

You want to be careful not to spam, ensure that your tweets all include valuable information. Give your customers helpful tips and interesting facts. If they are following you, it’s because they are interested in what you have to offer.

Competition

You better believe that your competitors have Twitter accounts as well. You should consider following other small businesses in your industry. This will help you learn more about your own strengths, weaknesses, and what makes you different from your competitors. This will help you know what your competitors are offering, and you will have a huge advantage within your industry.

Network

You need to realize that not every business within your industry is going to be a competitor. It’s great to find a fellow business that you can partner with. Twitter is absolutely a great place for businesses to come together and work on similar projects, and allow each to benefit from the results.

Customer Service

The market is flooded with businesses, so it is important that you give superior customer service. This will keep your customers coming back to you. When you take care of a customer, and the public has a chance to see that, you are increasing trust.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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