Sometimes, I just feel like giving up.
I’ve been blogging hard for the past 4 years for my niche sites and clients. To be honest, it’s tiring and boring.
A few weeks ago, I thought about vacation.
Maybe a 2-month vacation away from blogging.
At the beginning of every week, I have to find content ideas and amazing titles.
Sometimes, the well runs out of water, but I just keep at it.
Finally, last night, I asked myself:
“Is this blogging thing really worth it?”
This blog post perfectly answers that.
I dive deep into my analytics, third-party stats, and bank account.
All I could see are good things.
When I first discovered blogging about 8 years ago, I was dead broke.
I only had two jeans, three shirts, and one underwear.
Looking back now, I could see where blogging has taken me over the past years. The relationships I’d built. And the amazing opportunities I’ve had.
Even up till this moment as I write this, I’m still enjoying a lot of opportunities that were made possible through blogging.
These amazing stats from Kapost immediately awoke my tiring, young body:
- Brands that create 15 blog posts per month average 1,200 new leads per month.
- Blogs give websites 434% more indexed pages and 97% more indexed links.
- Companies with blogs get 97% more inbound links.
- B2B companies that blog generate 67% more leads per month than those that do not blog.
These are real numbers, and I can confidently testify that they are true.
Blogging changed my life. But the question is “Should I stop?”
The No-Blogging Case Study
Here are the results of the case study:
- The overall traffic to the site declined by 32%.
- Organic traffic dropped by a massive 42%.
- Visits to the contact page fell by 15%.
- The overall site conversions dropped by 28%.
If this is a huge business with lots of employees and expenses, it could be the difference between making money and losing money.
In fact, Robert Ryan’s was ranking in the 1 position of Google for “WordPress Developer” before the case study. It dropped to 6th during the study.
The Dangers Of Quitting Blog
When the thought of quitting blogging came into my mind, I sat down to recognize and analyze its dangers.
What would happen to my business?
What would happen to my income?
What would my loyal readers think of me?
All these negative thoughts kept pondering my mind. And I have some positive thoughts too.
But what will happen?
You’ll Lose Your Overall Traffic
A huge percentage of people who know my brands discovered them through my blogging efforts.
If I quit blogging, it means I’ll lose a huge percentage of my overall traffic. That doesn’t sound good.
According to Robert Ryan’s study, he lost 32% of his overall traffic in 8 months.
This loss could be much higher for my niche blogs.
32% alone is a lot. It means a lot of potential clients going to competitors.
The contents on my niche blogs generate most of my overall traffic.
For example, someone who discovers one of my blog posts could decide to share it on Facebook, that means more reach and visits from Facebook.
Another could decide to share it on Twitter. That also increases my niche blogs’ visibility on Twitter.
You’ll Lose Your Organic Search Rankings
Most of my organic traffic comes from Google.
This is because my niche blogs rank very well on Google.
I’ve invested a lot of time, effort, and money into SEO, which is why my sites are performing well on the Google search engine.
But when my blogs go dormant?
I wouldn’t be able to keep those rankings.
Robert lost 42% of his organic traffic due to not blogging.
That’s almost half!
When you suddenly lose half of your organic search traffic, it feels like a penalty.
In this case, it’s like a self-inflicted penalty.
According to a study conducted by BrightEdge and published on Search Engine Land, organic search drives 51% of the traffic to all business websites.
The study also showed that traffic from organic search generates the most revenue when compared to other traffic sources.
Various industries heavily rely on organic traffic for revenue, except the Media and Entertainment industry.
Creating new, valuable contents on a regular basis is the surest way to stay at the top of Google search results pages.
Some people may suggest that updating old contents will help keep their sites fresh, but there’s a big difference between updating old contents and creating new contents.
Doing both is highly recommended.
Balance is the key.
Cyrus Shepard of Moz writes:
“Instead of revising individual pages, fresh websites often add completely new pages over time. (This is the case with most blogs.) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.”
New, high-quality contents generate more organic traffic. This is what you lose when you quit blogging.
You’ll Have Fewer Or Zero Leads
Blogging and leads are intertwined.
The more you blog, the more traffic you receive.
And the more traffic you receive, the more leads you get.
Remember the below stat from Kapost?
Brands that create 15 blog posts per month average 1,200 new leads per month.
It’s the truth.
Assuming you can only create 8 blog posts per month, that will still give you at least 600. Sure, this is just a guess, but it could be more.
600 people that have serious interest in buying your product is definitely worth it.
For example, FRED is a home improvement firm located in Maryland, yet they have an active blog.
If a local business like this is actively blogging, it shows they are reaping its benefits.
Ryan’s stat states that visits to the contact page fell by 15%. That will surely impact Ryan’s average number of monthly leads.
You’ll Have Fewer Conversions
Regular publishing is an effective way to increase conversions. How?
Imagine scenario A and B:
You landed on a website that has a blog but hasn’t published a single post in the last 8 weeks. Or, publish irregularly.
You landed on a website that publishes 3 times a week (Monday, Wednesday, and Saturday), and has been very active for the past 8 months.
Which website are you likely to trust with your hard-earned cash?
If I should guess, I’m pretty sure that you’ll buy from the website in the second scenario.
People trust websites that publish regular contents. It shows prospects that you care about them.
According to a research from DemandGen, 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson.
The same study also showed that 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
People consume a lot of contents before deciding who to buy from.
This is where blogging shines.
The active blogger will get the most overall traffic, organic search traffic, leads, and conversions.
These are the reasons why I’ll continue to blog.
Thanks for reading and please share with your friends on social media.
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
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