Sometimes, I just feel like giving up.
I’ve been blogging hard for the past 4 years for my niche sites and clients. To be honest, it’s tiring and boring.
A few weeks ago, I thought about vacation.
Maybe a 2-month vacation away from blogging.
At the beginning of every week, I have to find content ideas and amazing titles.
Sometimes, the well runs out of water, but I just keep at it.
Finally, last night, I asked myself:
“Is this blogging thing really worth it?”
This blog post perfectly answers that.
I dive deep into my analytics, third-party stats, and bank account.
All I could see are good things.
When I first discovered blogging about 8 years ago, I was dead broke.
I only had two jeans, three shirts, and one underwear.
Looking back now, I could see where blogging has taken me over the past years. The relationships I’d built. And the amazing opportunities I’ve had.
Even up till this moment as I write this, I’m still enjoying a lot of opportunities that were made possible through blogging.
These amazing stats from Kapost immediately awoke my tiring, young body:
- Brands that create 15 blog posts per month average 1,200 new leads per month.
- Blogs give websites 434% more indexed pages and 97% more indexed links.
- Companies with blogs get 97% more inbound links.
- B2B companies that blog generate 67% more leads per month than those that do not blog.
These are real numbers, and I can confidently testify that they are true.
Blogging changed my life. But the question is “Should I stop?”
The No-Blogging Case Study
Here are the results of the case study:
- The overall traffic to the site declined by 32%.
- Organic traffic dropped by a massive 42%.
- Visits to the contact page fell by 15%.
- The overall site conversions dropped by 28%.
If this is a huge business with lots of employees and expenses, it could be the difference between making money and losing money.
In fact, Robert Ryan’s was ranking in the 1 position of Google for “WordPress Developer” before the case study. It dropped to 6th during the study.
The Dangers Of Quitting Blog
When the thought of quitting blogging came into my mind, I sat down to recognize and analyze its dangers.
What would happen to my business?
What would happen to my income?
What would my loyal readers think of me?
All these negative thoughts kept pondering my mind. And I have some positive thoughts too.
But what will happen?
You’ll Lose Your Overall Traffic
A huge percentage of people who know my brands discovered them through my blogging efforts.
If I quit blogging, it means I’ll lose a huge percentage of my overall traffic. That doesn’t sound good.
According to Robert Ryan’s study, he lost 32% of his overall traffic in 8 months.
This loss could be much higher for my niche blogs.
32% alone is a lot. It means a lot of potential clients going to competitors.
The contents on my niche blogs generate most of my overall traffic.
For example, someone who discovers one of my blog posts could decide to share it on Facebook, that means more reach and visits from Facebook.
Another could decide to share it on Twitter. That also increases my niche blogs’ visibility on Twitter.
You’ll Lose Your Organic Search Rankings
Most of my organic traffic comes from Google.
This is because my niche blogs rank very well on Google.
I’ve invested a lot of time, effort, and money into SEO, which is why my sites are performing well on the Google search engine.
But when my blogs go dormant?
I wouldn’t be able to keep those rankings.
Robert lost 42% of his organic traffic due to not blogging.
That’s almost half!
When you suddenly lose half of your organic search traffic, it feels like a penalty.
In this case, it’s like a self-inflicted penalty.
According to a study conducted by BrightEdge and published on Search Engine Land, organic search drives 51% of the traffic to all business websites.
The study also showed that traffic from organic search generates the most revenue when compared to other traffic sources.
Various industries heavily rely on organic traffic for revenue, except the Media and Entertainment industry.
Creating new, valuable contents on a regular basis is the surest way to stay at the top of Google search results pages.
Some people may suggest that updating old contents will help keep their sites fresh, but there’s a big difference between updating old contents and creating new contents.
Doing both is highly recommended.
Balance is the key.
Cyrus Shepard of Moz writes:
“Instead of revising individual pages, fresh websites often add completely new pages over time. (This is the case with most blogs.) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.”
New, high-quality contents generate more organic traffic. This is what you lose when you quit blogging.
You’ll Have Fewer Or Zero Leads
Blogging and leads are intertwined.
The more you blog, the more traffic you receive.
And the more traffic you receive, the more leads you get.
Remember the below stat from Kapost?
Brands that create 15 blog posts per month average 1,200 new leads per month.
It’s the truth.
Assuming you can only create 8 blog posts per month, that will still give you at least 600. Sure, this is just a guess, but it could be more.
600 people that have serious interest in buying your product is definitely worth it.
For example, FRED is a home improvement firm located in Maryland, yet they have an active blog.
If a local business like this is actively blogging, it shows they are reaping its benefits.
Ryan’s stat states that visits to the contact page fell by 15%. That will surely impact Ryan’s average number of monthly leads.
You’ll Have Fewer Conversions
Regular publishing is an effective way to increase conversions. How?
Imagine scenario A and B:
You landed on a website that has a blog but hasn’t published a single post in the last 8 weeks. Or, publish irregularly.
You landed on a website that publishes 3 times a week (Monday, Wednesday, and Saturday), and has been very active for the past 8 months.
Which website are you likely to trust with your hard-earned cash?
If I should guess, I’m pretty sure that you’ll buy from the website in the second scenario.
People trust websites that publish regular contents. It shows prospects that you care about them.
According to a research from DemandGen, 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson.
The same study also showed that 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
People consume a lot of contents before deciding who to buy from.
This is where blogging shines.
The active blogger will get the most overall traffic, organic search traffic, leads, and conversions.
These are the reasons why I’ll continue to blog.
Thanks for reading and please share with your friends on social media.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
Why Is a Blog Better than a Static Website?
First off guys; everybody requires different needs online. Some folks love static sites because a static website checks all boxes for you. Experience sweet success without blogging one bit. Can, and does, happen, quite a bit online for entrepreneurs. But since we blog on a blogging tips blog, you arrived to learn more about blogging tips, eh? Good. In most cases, blogs are better options than static websites for a whole host of reasons. I believe reason #1 is the dynamic, easy to update, nature of a self-hosted, WordPress dot org blog. Imagine wanting to share help via online content. Updating static sites is a slow, blocky, inorganic, pain in the butt process. Nobody wants to struggle just to share helpful content. Do you? Of course not.
Blogging gives you the platform for publishing helpful online content quickly, easily, seamlessly, thru a properly formatted, easy to digest medium. Yep guys; it is called a “blog post”. Think how easy it is for me to write and publish this post in 20 minutes and think how easy it is for you to read, process and use this blog post in a few minutes. We both win. But imagine if I tried to share this information through a static site? Not only would it require well over 20 minutes of my time, the content would be formatted in ugly, not easy to digest, fashion, and neither you or I would benefit as quickly and easily. We both lose.
Blogs offer unlimited branding and monetizing potential due to the rich library of blog themes, robust plugins and monetizing options available via a WordPress dot org blog. In essence, these blogs seemed to be designed solely for the purposes of standing out, offering service and yep, making a sweet online income, too. Not so with static sites. Updating a static site may seem like a pain but trying to customize the site to be a one of a kind web portal, seems highly difficult to virtually all entrepreneurs. Static sites do not boast the same massive library of themes for choosing, to maximize your branding potential. Plug ins? Pulllleese….non-existent. Monetizing potential takes a hit because some affiliate programs turn you down if you do not offer a rich library of trusted content on your static site, and as we already reviewed, updating your static website with fresh, helpful content proves to be a Yeoman’s task. Like, trying to walk this 140 pound dog, around NYC, as I am doing now.
How about the fun factor? Blogging – to my biased eyes hehehe… – feels much more fun because of the skills you learn, the energy spent practicing and the overall sense of fulfillment learning how to blog effectively on a WordPress dot org blog. I have oodles of fun and a genuine feeling of accomplishment learning all the in’s and out’s of blogging, and, I feel so good helping folks through this rich, robust medium. Again; biased eyes here. But for most entrepreneurs, blogging proves to be a richer, more enjoyable experience. Of course you face more challenges and you need to put in significant time and energy to learn and master multiple skills with blogging, but most of us want to enjoy the work, and, we want to work, to render useful service.
Do you want to taste sweet freelance writing success? I wrote an eBook to help you rock out your freelance writing business. Buy it here:
Smash those Twitter and Facebook share buttons to help more budding freelance writers, OK guys? Let’s spread the word to empower a new generation of freelancers.
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