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Why You Must Keep Blogging And Never Quit

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quitting blogging

Sometimes, I just feel like giving up.

I’ve been blogging hard for the past 4 years for my niche sites and clients. To be honest, it’s tiring and boring.

A few weeks ago, I thought about vacation.

Maybe a 2-month vacation away from blogging.

At the beginning of every week, I have to find content ideas and amazing titles.

Sometimes, the well runs out of water, but I just keep at it.

Finally, last night, I asked myself:

“Is this blogging thing really worth it?”

This blog post perfectly answers that.

I dive deep into my analytics, third-party stats, and bank account.

All I could see are good things.

When I first discovered blogging about 8 years ago, I was dead broke.

I only had two jeans, three shirts, and one underwear.

Looking back now, I could see where blogging has taken me over the past years. The relationships I’d built. And the amazing opportunities I’ve had.

Even up till this moment as I write this, I’m still enjoying a lot of opportunities that were made possible through blogging.

These amazing stats from Kapost immediately awoke my tiring, young body:

  • Brands that create 15 blog posts per month average 1,200 new leads per month.
  • Blogs give websites 434% more indexed pages and 97% more indexed links.
  • Companies with blogs get 97% more inbound links.
  • B2B companies that blog generate 67% more leads per month than those that do not blog.

These are real numbers, and I can confidently testify that they are true.

Blogging changed my life. But the question is “Should I stop?”

The No-Blogging Case Study

Robert Ryan, a WordPress developer, social media manager, and SEO expert, did a case study where he holds back from posting new contents on his blog for 251 days.

What happened?

Here are the results of the case study:

  • The overall traffic to the site declined by 32%.
  • Organic traffic dropped by a massive 42%.
  • Visits to the contact page fell by 15%.
  • The overall site conversions dropped by 28%.

If this is a huge business with lots of employees and expenses, it could be the difference between making money and losing money.

In fact, Robert Ryan’s was ranking in the 1 position of Google for “WordPress Developer” before the case study. It dropped to 6th during the study.

The Dangers Of Quitting Blog

When the thought of quitting blogging came into my mind, I sat down to recognize and analyze its dangers.

What would happen to my business?

What would happen to my income?

What would my loyal readers think of me?

All these negative thoughts kept pondering my mind. And I have some positive thoughts too.

But what will happen?

You’ll Lose Your Overall Traffic

A huge percentage of people who know my brands discovered them through my blogging efforts.

If I quit blogging, it means I’ll lose a huge percentage of my overall traffic. That doesn’t sound good.

According to Robert Ryan’s study, he lost 32% of his overall traffic in 8 months.

Don't lose your overall traffic

This loss could be much higher for my niche blogs.

32% alone is a lot. It means a lot of potential clients going to competitors.

The contents on my niche blogs generate most of my overall traffic.

For example, someone who discovers one of my blog posts could decide to share it on Facebook, that means more reach and visits from Facebook.

Another could decide to share it on Twitter. That also increases my niche blogs’ visibility on Twitter.

You’ll Lose Your Organic Search Rankings

Most of my organic traffic comes from Google.

This is because my niche blogs rank very well on Google.

I’ve invested a lot of time, effort, and money into SEO, which is why my sites are performing well on the Google search engine.

But when my blogs go dormant?

I wouldn’t be able to keep those rankings.

Robert lost 42% of his organic traffic due to not blogging.

organic search traffic

That’s almost half!

When you suddenly lose half of your organic search traffic, it feels like a penalty.

In this case, it’s like a self-inflicted penalty.

According to a study conducted by BrightEdge and published on Search Engine Land, organic search drives 51% of the traffic to all business websites.

BrightEdge Traffic study

The study also showed that traffic from organic search generates the most revenue when compared to other traffic sources.

Various industries heavily rely on organic traffic for revenue, except the Media and Entertainment industry.

Revenue per traffic source by industry

Creating new, valuable contents on a regular basis is the surest way to stay at the top of Google search results pages.

Some people may suggest that updating old contents will help keep their sites fresh, but there’s a big difference between updating old contents and creating new contents.

Doing both is highly recommended.

Balance is the key.

Cyrus Shepard of Moz writes:

“Instead of revising individual pages, fresh websites often add completely new pages over time. (This is the case with most blogs.) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.”

Add new contents on a regular basis

New, high-quality contents generate more organic traffic. This is what you lose when you quit blogging.

You’ll Have Fewer Or Zero Leads

Blogging and leads are intertwined.

The more you blog, the more traffic you receive.

And the more traffic you receive, the more leads you get.

Remember the below stat from Kapost?

Brands that create 15 blog posts per month average 1,200 new leads per month.

It’s the truth.

Assuming you can only create 8 blog posts per month, that will still give you at least 600. Sure, this is just a guess, but it could be more.

600 people that have serious interest in buying your product is definitely worth it.

For example, FRED is a home improvement firm located in Maryland, yet they have an active blog.

Fred handyman active blog

If a local business like this is actively blogging, it shows they are reaping its benefits.

Ryan’s stat states that visits to the contact page fell by 15%. That will surely impact Ryan’s average number of monthly leads.

More traffic leads to more leads.

more traffic more leads

You’ll Have Fewer Conversions

Regular publishing is an effective way to increase conversions. How?

Imagine scenario A and B:

Scenario A:

You landed on a website that has a blog but hasn’t published a single post in the last 8 weeks. Or, publish irregularly.

Scenario B:

You landed on a website that publishes 3 times a week (Monday, Wednesday, and Saturday), and has been very active for the past 8 months.

Which website are you likely to trust with your hard-earned cash?

If I should guess, I’m pretty sure that you’ll buy from the website in the second scenario.

People trust websites that publish regular contents. It shows prospects that you care about them.

According to a research from DemandGen, 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson.

The same study also showed that 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.

People consume a lot of contents before deciding who to buy from.

This is where blogging shines.

Takeaway:

The active blogger will get the most overall traffic, organic search traffic, leads, and conversions.

These are the reasons why I’ll continue to blog.

Thanks for reading and please share with your friends on social media.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears

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Build a list. Publish posts frequently. Guest post. Work harder.

I did all that stuff. I still struggled. You did all of it, too. Some of you at least.

But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.

Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.

Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:

  • writer’s block
  • general apathy
  • laziness
  • indecision
  • sloth

I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.

Crying Leads to Shining

Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.

From my trip to Oman.

Do Not Be Tough Because Repressed Fear Leads to Endless Struggle

I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.

In my eBook: Creating the Mindset of a Successful Blogger

I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?

Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.

Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.

Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.

 

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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