Go ahead, take a day off. You’ve earned it. Your blog really can live without you, at least for a day or two.
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That is, if you do it right, and for the right reasons.
Sometimes it can be good thing to just get out of the way. To step aside and hand the baton to someone else, while you reap the benefits of your hospitality from the cheap seats.
Especially when that someone has a bigger name than you do. W hich, unless you’re already a Big Player in your space, is usually the case.
Invitee versus Inviter
Maybe you exclusively think of guest blogging as your own appearance within your niche on the sites of others . If you can indeed land such a gig, by all means go for it, there’s nothing but upside in that role.
As a guest blogger you get props by hanging with the Big Boys. But by playing the other side of this proposition, by hosting a guest blogger of some esteem on your site, you get the same props, but with a longer shelf life.
Because as a guest blogger your appearance will soon be old news. While as the host of a celebrity blogger — the term is relative here — the connection will remain as long as the entry exists in your archive.
Big name bloggers within your niche are fair game, and they know the ropes. They get invited all the time, so come at them with a pitch that holds value and promises a win-win. The best guest bloggers, though, aren’t necessarily bloggers at all, but rather, they’re experts or celebrities within the topical arena you’re blogging about.
Having Brian Clark from Copyblogger on my site, that’d be swell. But having a major novelist drop by, now that’d be a home run. One I’m working on as we speak, by the way. (The guest post on my site today comes from a noted writing teacher dude, so I’m heading in the right direction.)
It’s social climbing without the stigma. It’s gracious hospitality without having to apologize for what it brings back.
The Win-Win of Guest Blogging
The reasons for hosting a guest blog cut both ways — you need a break, you’re getting more than a little stale, you can’t think of a dang thing to write… and then, on the upside, you can add a little prestige and value to what you’re putting in front of your readers. Both are valid, more so than either rationale alone.
Readers can be social climbers. Give them someone special to read, and they’ll thank you by sticking around.
Sure it matters what your guest blogger has to say. But it matters more who they are.
Be Careful What — or Who — You Ask For
Guest bloggers are like shoes. The right fit, the right style, and you’ll strut through any crowd with pride. Get it wrong, though, and not only will your feet hurt the next day, you might actually trip over your own intentions.
Lending your blog to your cranky uncle Fred so he can wax philosophical about the radical end of the political spectrum at which he dwells … probably not a good thing. Unless that’s the very objective of your blog in the first place. Then, go for it, he’ll be singing to the choir.
That’s more a testimonial than a guest blog, at least in the minds of your readers, because your Uncle Fred isn’t famous.
But giving your readers access to a new and trusted voice who can bring a fresh, synergistic point of view to your blog’s agenda, the voice of someone with a brand… that makes you look like a hero.
The more famous, the better.
Having a branded authority blogging on your site is a sign of strength. Your readers will appreciate that you don’t consider yourself the be-all-end-all of your niche, that you value and admire the thinking of others who have earned the right to be heard.
It’s All About How You Tee It Up
Once you find a noted guest blogger willing to pony up a thousand words or so for your site, the key element in terms of leveraging the goodwill of it all resides in how you introduce the blog itself.
It’s time to get humble and downright sychophantic.
Begin with a nice warm welcome for your guest blogger, confessing your admiration and citing some credits. Briefly remind the reader how lucky both you and they are to have this esteemed personage as their mentor for a day, and then shut up and back off. Let the guest poster do their thing.
Always link to the guest’s site and/or latest book — that’s the hook you’ll use to lure them in the first place. Even guest bloggers seek new fans, and in offering yours you don’t risk losing a slice of the readership pie. That’s the nice thing about the blogosphere, there’s enough to go around and then some.
If you land a big fish for a guest spot on your site, make sure to promote it ahead of time. A quick footnote to the posts leading up to the Big Day is all it takes, with a link to the guest’s site to bone up on what’s ahead.
Established sites tend to shy away from booking guests that threaten their own place in the pecking order. The offer guest spots with a touch of benevolence, secure in their untouchability. If that’s you, then never mind, you’re too busy to be a guest poster anyhow.
But if you’re in growth mode, put yourself on the level of your guest poster simply by having them.
Your readers will thank you for it… and that’s precisely the point.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
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