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Why You Should Host a Guest Blogger

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Go ahead, take a day off.   You’ve earned it.  Your blog really can live without you, at least for a day or two. 

That is, if you do it right, and for the right reasons. 

hand off batonSometimes it can be good thing to just get out of the way.  To step aside and hand the baton to someone else, while you reap the benefits of your hospitality from the cheap seats.

Especially when that someone has a bigger name than you do.  W hich, unless you’re already a Big Player in your space, is usually the case.

Invitee versus Inviter  

Maybe you exclusively think of guest blogging as your own appearance within your niche on the sites of others .  If you can indeed land such a gig, by all means go for it, there’s nothing but upside in that role. 

As a guest blogger you get props by hanging with the Big Boys.  But by playing the other side of this proposition, by hosting a guest blogger of some esteem on your site, you get the same props, but with a longer shelf life. 

Because as a guest blogger your appearance will soon be old news.  While as the host of a celebrity blogger — the term is relative here — the connection will remain as long as the entry exists in your archive.

Big name bloggers within your niche are fair game, and they know the ropes.  They get invited all the time, so come at them with a pitch that holds value and promises a win-win.  The best guest bloggers, though, aren’t necessarily bloggers at all, but rather, they’re experts or celebrities within the topical arena you’re blogging about.

Having Brian Clark from Copyblogger on my site, that’d be swell.  But having a major novelist drop by, now that’d be a home run.  One I’m working on as we speak, by the way.  (The guest post on my site today comes from a noted writing teacher dude, so I’m heading in the right direction.)

It’s social climbing without the stigma.  It’s gracious hospitality without having to apologize for what it brings back.

The Win-Win of Guest Blogging

The reasons for hosting a guest blog cut both ways — you need a break, you’re getting more than a little stale, you can’t think of a dang thing to write… and then, on the upside, you can add a little prestige and value to what you’re putting in front of your readers.  Both are valid, more so than either rationale alone.

Readers can be social climbers.  Give them someone special to read, and they’ll thank you by sticking around.

Sure it matters what your guest blogger has to say.  But it matters more who they are.

Be Careful What — or Who — You Ask For

Guest bloggers are like shoes.  The right fit, the right style, and you’ll strut through any crowd with pride.  Get it wrong, though, and not only will your feet hurt the next day, you might actually trip over your own intentions. 

Lending your blog to your cranky uncle Fred so he can wax philosophical about the radical end of the political spectrum at which he dwells … probably not a good thing.  Unless that’s the very objective of your blog in the first place.  Then, go for it, he’ll be singing to the choir. 

That’s more a testimonial than a guest blog, at least in the minds of your readers, because your Uncle Fred isn’t famous.

But giving your readers access to a new and trusted voice who can bring a fresh, synergistic point of view to your blog’s agenda, the voice of someone with a brand… that makes you look like a hero. 

The more famous, the better.

Having a branded authority blogging on your site is a sign of strength.  Your readers will appreciate that you don’t consider yourself the be-all-end-all of your niche, that you value and admire the thinking of others who have earned the right to be heard. 

It’s All About How You Tee It Up

Once you find a noted guest blogger willing to pony up a thousand words or so for your site, the key element in terms of leveraging the goodwill of it all resides in how you introduce the blog itself.

It’s time to get humble and downright sychophantic.

Begin with a nice warm welcome for your guest blogger, confessing your admiration and citing some credits.  Briefly remind the reader how lucky both you and they are to have this esteemed personage as their mentor for a day, and then shut up and back off.  Let the guest poster do their thing.

Always link to the guest’s site and/or latest book — that’s the hook you’ll use to lure them in the first place.  Even guest bloggers seek new fans, and in offering yours you don’t risk losing a slice of the readership pie.  That’s the nice thing about the blogosphere, there’s enough to go around and then some.

If you land a big fish for a guest spot on your site, make sure to promote it ahead of time.  A quick footnote to the posts leading up to the Big Day is all it takes, with a link to the guest’s site to bone up on what’s ahead.

Established sites tend to shy away from booking guests that threaten their own place in the pecking order. The offer guest spots with a touch of benevolence, secure in their untouchability.  If that’s you, then never mind, you’re too busy to be a guest poster anyhow.

But if you’re in growth mode, put yourself on the level of your guest poster simply by having them. 

Your readers will thank you for it… and that’s precisely the point.

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Blogging

How to Leave Your Blogging Struggles Behind

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Exit your comfort zone on a daily basis.

Leave blogging struggles behind.

I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.

I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.

What Is Blogging Struggle?

Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.

If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.

Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.

I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.

Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:

  • nobody is listening
  • nobody is reading comments
  • nobody will click through to your blog
  • you are wasting your time
  • the comment won’t get published

This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.

Struggles happen if you choose to blog mainly from fear.

Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.

Go for it!

Exit your comfort zone.

Leave your blogging struggles behind…for good.

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Blogging

Focus on Things More to Leverage Your Blog Quickly

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Heresy!

What is the relationships guy talking about?

Blogging is a people business, right?

Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.

Email List Example

Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.

But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.

Using Things Effectively Leverages Your Presence

Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.

I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.

At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.

Exit Human-Obsessed and Things-Resistant Blogging Circles

I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.

While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.

Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?

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Blogging

Long Term Blogging Success: Co-Creation Not Manipulation

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Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

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