BloggingTips has for a long time been a place where guest bloggers are can submit posts. I have certainly raised the bar in the last 6-9 months for how good posts need to be to published here but there is no denying the overall standard of posts being submitted has dropped considerably in the last few months.
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In two days I leave the wet and cold shores of Great Britain to sun myself in Bulgaria for two weeks. I will of course have my laptop with me and will be checking emails every day but I may not have time to write posts so I was planning on publishing some posts from some guest bloggers. On average BloggingTips gets about 3 or 4 submissions every week from bloggers who want to publish a post here though recently most of these have been declined as the standard has been incredibly low. Therefore, I am of the opinion that it’s better to have some days without posts rather than having poor quality posts published here.
* When I refer to guest posts in this article I am not referring to the BloggingTips weekly authors, I am referring to bloggers who submit a blog post or two for publication here. Many of these guest bloggers have expressed an interest in writing on a full time basis though I usually request a guest post first.
Why guest posts have not been good enough
When I first started accepting blog posts here my standards were not very high. I didn’t accept terrible posts though I did accept some posts which I certainly would not now. As I looked to improve the quality of my own posts I quickly realised that the standard of guest posts should also increase.
Here are the most common reasons why I have rejected guest posts :
- Grammar, Punctuation & Spelling – I don’t mind the odd spelling mistake however some submissions have been almost unreadable due to the poor standard of grammar and punctuation. There has been times where I have reread a paragraph 3 or 4 times and still not been able to understand what the author was trying to convey. I do appreciate that bloggers who are still learning English may struggle with this kind of thing but it’s something that I value incredibly high therefore I have rejected dozens of submissions because of it.
- Short Posts – I don’t expect guest bloggers to submit novels however many submissions have been no longer than 3 short paragraphs. I do write short posts like this when I am covering some news event but for tips and guide posts I expect more, both from myself and from guest bloggers. It’s a shame because some of these posts start off really well but then just end abruptly.
- Poor Quality – Some of the posts have had no substance. You read several paragraphs and look back at the article and realise that you have learned nothing. It’s important for your post to have a point and you need to make this point to the reader in a manner in which they will stay interested. I’ve also rejected some guest posts because of repetition. The post makes a great point at the start but is then rehashed and repeated a few times without expanding on the original idea.
- Selfless Promotion – The main reason people submit guest blogs in the first place is to promote themselves and their blog. However, many bloggers take this too far and try and squeeze in as many links and references to their blog as possible in the post. Many times the author goes on a complete tangent from the main content of the post so that they have an excuse to link to their post, even if the link is irrelevant to what they were talking about.
Personally, I’m more than happy for guest bloggers to add a link or two to their blog in their post if the link is relevant however many guest bloggers try and take this too far. I had one submission where the author had added about 5 or 6 links to posts of his using keywords he was targeting and had asked readers 2 or 3 times to subscribe to his blog. Needless to say, that post wasn’t accepted.
Why you should take the time to submit great guest posts
I have spoke many times in the past about the benefits of guest posting. Guest posting is supposed to be a win-win situation for the blogger and the owner however many bloggers are not putting enough effort into them.
I believe many new bloggers are looking at guest blogging in the wrong way. Too many bloggers are looking to guest blog to get some incoming links to their blog which is why so many guest submissions are littered with links to the authors blog. If you want some incoming links to your site then I recommend submitting some posts to a free article directory. However, if you want to gain new subscribers and reach a whole new audience then you should be trying to write one of the best posts you have wrote.
You see, writing a post on a larger more popular blog should not be seen as a cheap way to get some traffic or links, it should be seen as a way to reach a whole new audience. If you can write a high quality post and truly engage with a blogs readership then they will be more likely to visit your blog and subscribe. I think it is worthwhile to place the odd link to your blog in your guest posts however selfless promotion could actually do more harm than good.
I can illustrate this better with an example. The number of subscribers to BloggingTips has recently slowed down therefore in the next few months I think it would be beneficial for me to do some guest posts on some larger blogs in the same niche. ProBlogger is a good example of a site I should target. It is the most popular blog in this niche and has over 50,000 daily subscribers. If I assume that everyone who subscribes to BloggingTips also subscribes to ProBlogger, then I can assume that there are at least 48,000 subscribers to ProBlogger who don’t subscribe to BloggingTips and perhaps don’t even know the site exists.
Therefore, publishing a guest post on ProBlogger would be a fantastic opportunity for me to reach a wide audience who are interested in the topics I cover here. Now lets say that I wrote two posts for submission to ProBlogger.
- The first post was good but had several links back to articles at BloggingTips and had a lot of selfless promotion.
- The second post was a long, detailed and resourceful with no mention of my blog other than a small link at the bottom of the article.
I doubt Darren Rowse would accept the first post but assuming he did, it’s safe to say I could probably expect more traffic from it because of the extra links to my blog. However, the second post is much more likely to increase the number of subscribers here as the post is of a higher quality. A guest post is an advertisement of your writing abilities therefore higher quality posts should convince more people to subscribe to your blog. Popular bloggers such as Skellie have built hugely popular blogs through writing consistently high guest posts on other blogs.
Guest blogging is a great way to promote yourself and your blog but like anything in this world, you only get out what you put into it. The better your guest posts are, the more likely you are to convince the blogs readers that they should check out your blog.
I appreciate the time and effort guest bloggers take to submit posts to BloggingTips. I don’t like rejecting posts however like all blog owners, I don’t want the quality of posts here to drop either. If you are new to blogging, guest blogging is a great way to promote yourself however if you are going to do it you should do it right and make sure guest posts match the quality of posts on your blog 🙂
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
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