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Why Your Blog Needs Landing Pages (and How to Build ’em)

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Blogging may be work but surely can be fun for the most part. You can put your writing skills to good use by sharing your thoughts and ideas to your readers.

Through constant publishing and reaching out to your audience, you can become an influencer in your niche. Your followers will treat everything you say as gospel as you accumulate more supporters along the way.

More importantly, you can earn from your blog through banners from relevant brands and advertisers, among many other blog monetization tactics you can implement.

Imagine that for a second – you can make money from your blog by doing something that you love!

This is everybody’s dream, after all. However, it will continue to be a dream until you put in the work. Until then, you need to find the best ways to boost your blog’s performance and reach to a point when you can turn your thousands of blog traffic into actual money.

One way that can help your blog attract more traffic and build your authority is by creating landing pages.

What are landing pages?

Simply put, these are pages on your site with a call to action.

Whether it’s selling a product or inviting visitors to join your mailing list, the purpose of landing pages is to make visitors take action.

Landing pages are different from blog posts because the main objective of the latter is to spark engagement with its readers by providing them with valuable content.

While landing pages are valuable in and of itself, their intention is to convert visitors into becoming something more. Blog posts can also engage your audience up to a certain point.

Since a successful blog rests on forging a strong relationship with your target audience, landing pages bridge the gap that turns fairweather blog visitors into hardcore followers.

Should I create a landing page for my blog?

Since marketers employ landing pages as a way to sell their products and services, bloggers may have developed a preconceived and limited notion of this type of site page.

The truth of the matter is you don’t necessarily have to sell anything to create landing pages!

Because landing pages are optimized for conversion, you should create more than one on your site. You can still build landing pages for a myriad of purposes, some of which are detailed below:

  • About page– An About page is a great way to introduce yourself to new blog readers. Aside from talking about yourself, you can feature your best posts to help your readers get acquainted with your blog. You can also link out to your social media profiles so readers can follow you there especially if they like the content you publish there. An excellent example of an About page is from Ash of the Middle Finger Project.
  • Subscribe page– There are lots of good reasons why you should build an email list, and you should start now by making a page dedicated to converting visitors into subscribers. Hubspot gets it right by creating a subscribe page that clearly explains what to expect from them in your inbox.
  • Ebook page– As bloggers, you would want to create an ebook to help impose your authority over your niche and win over your audience. To get more people to download your ebook, you need to create a landing page for it so you can link to the page on your blog posts. This example of an ebook landing page from Foundr is short, sweet, and hits the spot. Also, you can hit two birds with one stone by using e-books to boost your email list.

How to create landing pages for my blog?

The best and easiest way to build landing pages is to use dedicated software, in particular, a builder and heat-mapping tool. While you can create a landing page without tools, you will eventually need help from at least a builder so you can develop landing pages that convert.

However, before blindly choosing a landing page builder tool, use the factors below to help guide you in making an informed decision.

  • Ease of use Not all builders are created equal. At the same time, people will have different opinions for each tool. I suggest that you try out the tools yourself (assuming they have a free trial feature) and identify which tool you are comfortable using in the long run.
  • Cost– The price of the tool will depend on the features it has. Therefore, you need to narrow down the features you need from your landing page builder so you can make a wise decision.

If you are using WordPress, then this post at WP Superstars lists down the best ones you must use for your blog.

All of the tools featured in the post allows you to choose from different templates and edit it as you see fit to help you create a custom landing page to serve your purpose.

Tools I recommend

Personally, I use Beaver Builder to create landing pages on my WordPress sites. It’s the most affordable from the list since you can use it on as many sites as you want. Also, the drag and drop builder feature lets you design beautiful landing pages from the ground up even if you don’t have design experience.

On the downside, Beaver Builder does not have A/B features so you can’t measure the conversion rate of your pages. Nonetheless, if you want to create landing pages quickly and at a limited budget, you can start with this plugin.

As far as heat mapping tools are concerned, you can’t go wrong with TruConversion. You can track and record user behavior on all your landing pages so you can determine the elements that you need to remove or add so you can encourage them to perform your call to action. The tool only lets you conduct surveys and micro-surveys from your landing pages so you can get a better understanding of what they want from your site.

To give you a full breakdown on how to creating high-converting landing pages, read this post by Neil Patel.

Conclusion

Landing pages are essential not only to site owners but also to bloggers looking to build more than just a community.

While having a readership is important, what’s even more important is mobilizing your readers to perform your desired action. By setting up multiple landing pages on your site, you can get your audience to download your ebooks, subscribe to your email list, read your most popular posts, and more.

In other words, landing pages will not only help make your site useful for your readers but also open your blog to money-making opportunities. Aside from ebooks, you can think forward by selling products, courses, and white papers that your audience will love. And you can convert your visitors into customers by using landing pages!

How about you? What do you think are other uses of landing pages as a blogger who isn’t selling anything yet? What are your best practices when building a landing page? Share your thoughts by commenting above and let’s discuss!

Related posts:

How to Create Amazing Landing Pages with Instapage

Landing Page Optimization Guide [Infographic]

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Blogging

Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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Blogging

Are You Trying to Rank or Help People?

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Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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