The Importance Of Using WPML And Creating Multilingual Web Sites

By: | Updated: July 22, 2021

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The WordPress Multilingual Plugin wpml was developed to make it easy for site owners and bloggers to translate web pages, posts, and other types of content into different languages. WPML also translates custom types, taxonomy, the theme’s texts and menus.

With more than 40 languages to choose from, you get the variety you need to create sites in the languages customers use most. The plug-in also allows you to add variants of languages, such as Canadian French or Mexican Spanish, so that you will always be communicating in the dialect of your target market.

Advantages of Creating Multilingual Websites

Opportunity to Attract More Potential Customers

The Internet doesn’t just do business in English. In fact, just over one-third of Internet users (35 percent) cite English as being either their first or second language. If your website text is only in a single language, you are missing out on a large percentage of potential buyers who are looking to purchase goods online. It simply makes good sense from a business point of view to set up multilingual websites to target business.

Chinese is the second-most popular language among online users after English, with 14 percent of those online claiming it as either their first or second language. Other leading languages among internet users are Spanish, Japanese, German and French. If you have multiple websites in all these languages, you will be able to promote your business to over three-quarters of online users in their preferred language.

Less Direct Competition

Having a multilingual website is not yet commonplace on the World Wide Web. By stepping forward and taking an international approach to your business, you are distinguishing yourself from your competition. Customers who would prefer to make purchases in their own language will look to your business instead of competitors who only have single-language websites.

Increased Customer Satisfaction

Once you get your multilingual websites up and running, your site visitors will no doubt be impressed that you had the forethought to make your site available in more than one language. Today’s buyers are well aware that they have multiple options available to them when shopping online, and they know that they have to be courted if they are going to turn from “browsers” into “buyers” on any particular website.

If you want to capture their business, it’s important to go the extra mile to show them you are prepared to do whatever it takes to work for it. Making it ultra convenient for them to place orders in a language they will feel comfortable in is one way that you can let them know you want to make it as easy and convenient as possible for them to place their order.

Excellent SEO Strategy

Internet users in the western hemisphere tend to rely on the Big Three search engines (Google, Yahoo! and Bing) for finding information online. They are an effective choice for finding news and information, but that doesn’t mean they are universally relied upon worldwide.

In other countries such as France and China, local search engines are used, which means you can’t necessarily rely on the major search engines to drive traffic to your site. To access markets in other countries, it’s important to be visible to your customers by optimizing your website in this manner. You could be limiting your pool of potential customers without realizing it.

Boosts Credibility

Offering services to customers in more than one language establishes your business as a reputable one that intends to be part of the online community for some time. Customers know that establishing an online footprint in multiple languages takes time and effort, and that you would not have invested either into your online presence if you weren’t committed to the idea of running a business. The customer has increased confidence you will be available after purchase if they have questions or concerns to be dealt with.

Importance of Using WMPL

WMPL makes it very easy for you to run a multilingual site with only one WP installation. You simply choose the languages you want for your site and start translating content. The plug-in allows you to arrange different language content in the same domain into language directories, then in subdirectories. You can also place the translated text into a new domain if you wish.

WPML Works with Most Themes

You don’t need to take any extra steps to create special themes that will be ready for multilingual websites. Use the WP API functions and WPML will look after the rest for you.

Translate Text Easily and Conveniently

WPML allows you to translate texts in the code and in the site from the WordPress Admin Panel when you buy the Multilingual CMS version. This feature saves you the trouble of having to edit PO files and upload MO files. The String Translation interface makes the process much quicker and easier.

Run a Multilingual E-Commerce Site

With WPML, you can build and run your own multilingual e-commerce website. Whether you are selling a single product or an entire catalogue of goods, WooCommerce Multilingual will be able to assist you with sales, promotions and more.

WMPL will show you exactly which pieces of text need to be translated. The plugin will build the complete translated store for you. Site visitors can enjoy a localized experience when they buy from you, starting with the way your products are listed on the site, all the way through the shopping cart and paying for their purchase. You can even send them localized confirmation emails to complete the transaction.

To run WPML, you need WordPress 3.0 or later, MySQL 5.6 and above, as well as PHP 5.3 and above with a memory limit of at least 128MB. You choose the version you wish to purchase (Multilingual CMS, which has the most complete list of features or Multilingual Blog, which is meant simpler sites like a WP blog). Your account is created when payment is received. You can log into your account, click on Downloads, and get WPML. Once it is configured, you can start building your own multilingual websites.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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