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Write a Better Blog – 3 Ways To Really Reach Your Reader

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Write a Better Blog - 3 Ways Which Really Reach Your ReaderAll this technical comisseration and mentoring in the art of the blog… it’s a beautiful thing.  Especially for writers like me, who come to blogging from a different place than, say, budding online entrepreneurs and creatively inspired geeks (and I say that with respect and much love, and now that I am one, pride).

It reminds me of a group of tennis players who get together to discuss string tension and debate the merits of yellow versus white balls in Grand Slam events.  Or a bunch of musicians chatting up each other about their Elvis collection.  Or doctors waxing philosphic about IRAs and tee times.

It’s all good.  And necessary.  But what ever happened to content?

One of my observations as someone who holds a green card in the land of blogging is that it’s more digital dexterity and promotion than it is the delivery of poignant value to readers.  Too often its more diary than dissertation. 

I submit to you that the basis of the blogging business model is — or should be — more about content than traffic-building strategies. 

Because unless there’s been a media coup, content is still king.

Are you contributing or are you selling something?

The first question you should youself as a blogger is this: am I a writer first and foremost, or am I an entrepreneur or diarist who writes?

There’s no right or wrong answer, they both have a place and a fiscal future.  But they also both imply things that might need to be tweaked for optimal online effectiveness.

The first thing I’d tell an entreprenuer who wants to build a business through great content delivery is to speak to the reader’s passion and need, rather than sell them what you believe they should buy.  Which is your passion and need. 

It’s a critical difference, one that writers understand and entrepreneurs who aren’t writers too easily miss.  Turn the context of the blog inside out — it’s not about you, it’s about them.  It’s not about your solution, it’s about their situational need.

The idea is to build credibility within a given arena.  When you do, it’ll carry over to the side of your page that’s actually selling something.

Friends buy quicker from trusted peers and friends than from salesmen. The highest purpose of your blog is to befriend the reader by coming from the same place.  Which makes you a peer.

Know your place in the reader’s world

A second strategy is to match the strength and tone of your pitch to the level of your credentials.  Let’s say you’re selling an ebook on how to make money online, just like ten million other folks are doing.  If you can’t demonstrate your chops in this arena within your blog, then you need to sell from a here’s-what-I’ve-learned-and-would-like-to-share perspective, instead of a false sense of expertise. 

Readers love a good tip more than they love a good pitch.  Especially when it comes from a peer.

The magic pill of blogging content

And finally, you need to understand that what you’re really writing about — and selling — is hope.  A sub-text of hope will make your blogged thoughts and your offered solutions more immediate than simple features and benefits ever could.

Then again, if you’re truly an expert in your field, play that card boldly. 

Because nothing says hope like someone who really knows.

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Blogging

How to Leave Your Blogging Struggles Behind

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Exit your comfort zone on a daily basis.

Leave blogging struggles behind.

I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.

I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.

What Is Blogging Struggle?

Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.

If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.

Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.

I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.

Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:

  • nobody is listening
  • nobody is reading comments
  • nobody will click through to your blog
  • you are wasting your time
  • the comment won’t get published

This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.

Struggles happen if you choose to blog mainly from fear.

Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.

Go for it!

Exit your comfort zone.

Leave your blogging struggles behind…for good.

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Focus on Things More to Leverage Your Blog Quickly

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Heresy!

What is the relationships guy talking about?

Blogging is a people business, right?

Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.

Email List Example

Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.

But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.

Using Things Effectively Leverages Your Presence

Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.

I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.

At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.

Exit Human-Obsessed and Things-Resistant Blogging Circles

I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.

While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.

Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?

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Blogging

Long Term Blogging Success: Co-Creation Not Manipulation

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Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

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