While web traffic and search engine optimization tips are absolutely useful for a blogger hoping to gain in popularity throughout the web, there are many basic elements of blogging and writing that can also help significantly with this pursuit. Oftentimes, it seems that bloggers today get so caught up in SEO, traffic, and social media marketing that they forget about the writing element of blogging. After all, the cruxes of blogging are the posts that you write. If you want to be a truly successful blogger (a challenging feat at that), you have to consider important things like SEO, web traffic, marketing, and design, while also maintaining focus on your writing itself. Trust me, there are very few individuals out there that are going to read a blog if the post are poorly written or constructed. Try out these three essential writing techniques to create a blog people will actually read.
While we all know just how important our blog titles are, it can be easy to slip into the habit of using “the standard blog title”. While titles like “3 Awesome Things…” and “5 Tips for…” may be descriptive and follow some of the trademarks of successful title writing, there are so many posts like this on the web that they can get lost in the crowd. As always, you want to try to stand out to your readers. Using numbers and descriptive adjectives is a great start, but you also want to be creative and unique. This is no simple task. Finding a way to be original online today is really difficult. Try to put a little bit of personal voice in your titles. You want to come up with something that is punchy and attractive while still being descriptive enough to demonstrate what you’re writing about. Try using imaginative language, interesting formatting, or fun punctuation in your titles to come off a bit fresher.
The shape and physical appearance of your blog post is also endlessly important to keeping your readers around. We’ve all done it before. You click on an interesting title online, scan the piece in record time, and decide if it’s worth taking the time to actually read based on the first sentence of each paragraph or section. The web reader has a short attention span and a speedy clicking finger. You want to shape pieces that look inviting and easy to read. Use bullets, bolded headers, numbers, and line breaks to make things easier to read through. Large blocks of text are daunting on a computer screen. Sure, there are visitors who will read a piece if it has long chunks of text, but the average internet goer wants his or her articles short, snappy, and fun. Break things up. Use headers. Be brief. The web audience likes to read pieces that look more like outlines than essays. Keep that in mind.
Hook ‘Em In
The bloggers challenge is always to keep their readers around with their writing. That’s the hard part. Internet goers, as I said earlier, lack attention spans. We have to fight to keep you guys around (if you’re even still reading). One of the most essential aspects of keeping your readers engaged is your lead in sentences. When someone skims an article to decide whether they are going to read it or not, they typically skim through the first few sentences of a few paragraphs. These have to be your winning sentences. Of course, you want each and every sentence you write to be engaging and purposeful. But, the first sentences of each paragraph are paramount to your post’s success. Find a good hook line. Try to convey the central point of that section with that first sentence without giving too much away. Writing strong hook sentences relies in many ways on experience and practice. Find a way to say what you want clearly and cleanly, but also interestingly.
This post is contributed by Angelita Williams, who writes on the topics of online courses.