Last week, we’ve talked about ways to open your blog post with a bang. If you haven’t read it yet, check it out here. Today, we’re going to work on making the body of your post appealing to readers and discuss ways on how to structure your post and present data in a manner that’s easy for readers.

One of the important blogging tips you should learn is to write using a language and style that a specific audience will easily understand. It doesn’t matter how well-researched your post is if the structure and style turns off readers.

They’re never going to get to the end of your post.

adult businessman in tensionIt’s best to always remind yourself that readers have tons of choices. They can always go to another blog. It’s very easy for them to leave yours and look for one that they can easily understand. And they can also be very quick to go look for one that’s more appealing.

In this fast-paced world where information needs to be delivered swiftly, you need to make sure you drive the point home immediately. And that you do it in an engaging manner.

Aside from creating attention-grabbing headlines and opening sentences, you need to learn how to craft an engaging and irresistible body.

In my opinion, this is the tricky part of a blog post because it’s easy to get reckless. Most writers would spend so much effort on the headlines and opening that they don’t have the energy left to make a great body.

They either digress or write hurriedly. Both sucks for readers. Both can cost you readers. I’m sure you’ve read (and written) some. These are usually those that:

  • Have long paragraphs that don’t say anything new
  • Don’t further explain important points
  • Have cluttered structures
  • Are redundant
  • Are not formatted properly

The body of your post has to make people want to continue reading. To do that, your body needs to be:

  • Relevant
  • Insightful
  • Entertaining
  • Engaging
  • Easy to read

It’s hard to write something that’s easy to read because there are many times when we want to say so much we end up confusing readers. This is why we need to plan and then edit well.

One good thing to remember is that people don’t initially read; they scan.

They have to be able to know what you’re talking about right away. And if, after scanning the post, they like what they see, they’ll go back and then read the entire thing.

To get new leads or sales or simply get a larger following, you must plan your body. Writing a blog post that rocks need careful planning.

Here are few ways that will help you create an engaging post body:

Use bullets

The most effective way to present information and keep readers from leaving is to make sure that everything is compact and easy to read. Using bullets will help you do that.

These make things easy for both readers and writers because they eliminate the need for too much unnecessary words.

Bullets are scannable. Anyone who’s scanning a page will easily understand the content by looking at the bullet points.

But don’t think that you can just sprinkle bullets any way you like. There’s a proper way to use these. More on bullets next week.

Limit each paragraph to less than 5 sentences

Write briefly and concisely. It’s best to write short because you won’t lose readers. Most people don’t like reading a lengthy post. They’ll leave the moment they see how long your post is.

Avoid fluff and resist the urge to digress.

Paragraphs that are less than 5 sentences are also easier to comprehend. Readers will find it easier to remember what you’ve talked about when less words were used.

Make use of headings

Headings make blog posts easier to read. These are also awesome when you find it hard to transition from one idea to another. Plus, these are great for SEO.

Cite authority sources when mentioning data

A diligent and responsible writer makes sure that facts are accurate and can be back checked. Never forget to cite sources of any data or claims that you use. Statements need to be verified to make your post look credible and useful.

Don’t use too much hyperlinks

While it’s tempting to put as many links in your blog as possible, it could end up as a liability. Readers don’t really like to see something that’s doused with too much blue text links.

Hyperlinks can make a post look like an advertisement. They can make your work less credible.

If you’ve used Ezinearticles in article marketing before, you’ll know that they don’t allow links in the body of the article and only allows about 2 links at the author bio. It’s because it makes the articles spammy.

Don’t put too much links in your articles. Save them for your bio box. Or unless it’s really necessary.

S0 there you go. These are some simple and effective tips that you can use when writing a blog post body that doesn’t annoy readers.

What about you? Anything else that worked well for you? Share them below.