Ever been in a rush to publish a piece of content, and had to write it from scratch?
It can be frustrating and take up a lot of your time.
However, if you’re frequently doing it, it’s time you start repeating your content. Sounds weird?
Welcome content Mold! A smart strategy that can help you save time, among other things.
Content Mold are blueprints to repetitive content. They can be used for your website.
If you’re still having a hard time relating to them, here’s an example. Do you frequently write job descriptions for your company? I’m sure you must have a few common elements in them. These may be the set of headings. Or a mandatory sentence for effective communication skills.
So, instead of writing these common elements repeatedly, create a content Mold. It would preserve the structure of your writing. And also keep common word flows.
Next time, you’re writing a job profile, use the Mold. Then, add the relevant facts. Doesn’t it make your work faster? Exactly!
Importance of Content Mold
Consistency: Content Mold provide an overall feel of consistency. It also increases the usability of your content. And provides a sense of standardization to the user. Using content Mold to curate a variety of content can also help in distinguishing your brand.
User-friendly: Who wouldn’t love to perform, when they already have a stage set? Content Mold are your ready-to-go stage. And you can easily Mold them with your performance. They help in repeating your high-quality content.
As a result, they are much more friendly when putting to use.
Content Patterns Benefit the Brand and Readers
Here’s how content patterns can help benefit your brand and readers.
Trust: Users love to find a similar structure and pattern of information. They find it easier to trust your band. It also builds users trust. And that’s why you must use it whether you’re a blogger or a website owner.
Time-saving: Go back to the beginning of this post. I’m sure you can relate how content Mold can save your time. Use them to write job descriptions, content for web pages, emails and more. After all, they are key to quick success in today’s fast-paced world.
Need to publish a news article urgently? Use content Mold!
Are you creating a new landing page for your audience? Use content Mold! It does not just make sense for you. But, also for your content management system.
And think about your user’s time. Reusing content patterns can help your regular users identify where to look for unique content. So, why not give them a try?
3 Ways to Define User-Friendly Content Patterns
You’re now familiar about how content patterns can be useful for your brand as well as your users. Let’s find out how you can define easy to use content Mold.
1. What, Why and How
Most useful pieces of content go by the following structure-
- Call to Action links
You must be familiar with each one of them. But, it is the description where the content Mold fits in. It explains your core ideas, features of your products. Even your strategies and a step by step recipe.
To curate a content Mold, first, divide your description into parts. Consider yourself a health and wellness writer. Your content must be consisting of a structure. We call them here What, Why and How.
The first section of your description will highlight the core of your writing. What are the points you want to highlight to your audience?
The second section must talk about why does your idea matter. Why is this step necessary?
The last section describes how your user can use your idea. For a recipe, this part can illuminate the step by step process.
2. The situation, Problem, and Solution
Let’s assume that you’re providing a solution for a problem. Your content Mold can be:
- Situation: You describe a story so that your audience can relate to a challenge.
- Problem: You write about the actual problem. What is it that makes it challenging?
- Solution: In this section, you can write about your ideas and views. These must focus on solving the problem.
3. Word flows
Do you have a set of products that solve a problem for your audience?
Let’s go back to the problem of writing a job description.
Each opening has its own set of requirements. But you can use the same word flow to describe a section. For example, to describe growth opportunities-
“The common growth opportunities are content analyst, marketer, senior editor. Alternatives may include copywriter, editor, proofreader etc.”
The highlighted words can serve as a content Mold.
Caution! Content Molds are addictive! Once you start using them, you can create patterns anywhere and everywhere. Use it for social media tags or labels. They have the potential to transform your writing. Most importantly, they add credibility and value to your brand.
So, the sooner you start using them, the faster you benefit.
Abhishek Shah helps companies increase their revenue via SEO & Content marketing. He is the co-founder of Ally Digital Media. As a leading voice in Digital Media and Marketing, he is regularly invited to share his views and expertise by Entrepreneur Magazine, Social Media Today, Jeff Bullas, Social Media Examiner and several others.