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Make an eBook that sells: Writing process

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After we have shared some information about ebooks and how to research your market audience, it’s time to start the writing process.

In this process, you will start to write and write about the idea that you have, keeping in mind the research that you had done as in the previous post.

Before we start, this really bears repeating: Quality is more important than quantity!

Now let’s see the steps to create a great eBook.

1-Choose the title:

Before you write even a single word, think about the title. It’s important that you take some time to think about it, because it can make or break your eBook. With a magnetic title, the reader may choose to see the product or not. So, really spend some time thinking about it.

The best eBook that has all the amazing headlines used widely by pro bloggers is Headline Hacks. It’s written by Jon Morrow, the owner of Boost Blog Traffic. He is also an associate editor of Copyblogger, so you must check this eBook for the best title for your book.

However, I also want you to use your creativity to come up with an original title.

I will give a few of the amazing titles that will make you want to read the rest of the ebook.

From the examples:

  • Headline Hacks
  • 31 Days to Build a Better Blog
  • How to Create Compelling Content that Attracts Readers and Search Engines
  • Engagement From Scratch
  • And many others….

So, before you start, choose a compelling title so that when you write, you don’t go out of the main theme.

2- Outline the eBook:

By outlining, I mean make a simple table of contents on paper, and put the main points that you want to cover.

Take your time in making this, no problem; this is very important, as this will let you cover all the important things about your eBook idea.

3-Start writing the eBook:

Writing Down New Ideas

Now before you write anything about your idea, it would be better to write something about yourself. This step is optional, as this will give a good touch to your authority.

After you have outlined your idea, it’s time to write the eBook. Start to cover all the points in your new worksheet. Don’t care about grammar for now; just write and write. After you finish writing, start to edit your eBook from the beginning.

It’s better if you leave the document for 2-3 days, maybe more—then edit it.

But before you write, keep the following points in mind:

1-Love what you write in order to create great content:

Yes this is really an important point. If you are bored while you are writing, you will try to finish the eBook as fast as possible and publish it ASAP.

By this way, you will gain bad reviews and everything you did will go in vain, and you will lose all the benefit of your efforts. Worse, when you try to create a new eBook, no one will download it. If your first impression is bad, there are no second chances. So, love what you do in order to create killer content the first time around.

2-Try to show an idea that you have benefited from:

For example, if you write an article about how to bring 10,000 subscribers—and you don’t have even half that number—when people know this, they will not download your eBook.

Another example would be writing a book called, “How to Get Page Rank #5 in the Next Update” and your blog doesn’t even have a ranking of #2. Of course you will lose your authority, and you will not make money or even bring traffic.

These two points are really important to consider before you even write the content. Don’t concentrate on making money only; you will make some small amount but you will have negative reviews, which mean no sale ever for this eBook.

Besides these 2 tips, don’t forget the research that you did in the previous post.

Here are some other tips to make your eBook better:

Use Microsoft Office 2007 or above:

There is a huge difference between Microsoft Office 2003 and Microsoft Office 2007 or newer versions. The best thing is the grammar and spell check. Also, the layout is much better. Basically, I could say that you should MUST use Microsoft Office 2007 or newer.

Care about the layout:

After you finish your eBook, check its layout. Will people want to finish reading the eBook or not? You should see whether you liked it or not, so that other people like it the same way. Try to imagine looking at your eBook the same way your audience will.

Use images inside the eBook:

Try to use images inside your eBook, since people don’t like to read only words. As the saying goes, a picture is worth a thousand words. So try to put a good number of images in your eBook, but don’t put too many.

Summarize your eBook at the last (important):

After you have finished writing your eBook try to summarize everything that you have covered in the eBook in a small number of words. This will give it a professional look.

Fonts and colors:

Use different fonts, maybe 2 or 3. Also, use a black font as your main color, but you can change the color of your headlines and some other important phrases.

Last words:

These were some tips to make your writing better, try to follow them and wait for our next post on how to publish your eBook.

Tell us what you think about this post! Are there any other tips that we could add?

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Blogging

Blog Content or Promotion?

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Freaking both!!!

I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.

Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.

But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.

Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.

Both Content and Promotion

Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.

Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.

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Blogging

Does Blog Content Make You Money?

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Nope.

My eBook:

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.

Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,

You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.

You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.

Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.

Content makes zero dollars.

You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.

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Blogging

Why Do You Want to Publish an eBook?

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One subsection of my eBook on writing eBooks is:

Know Why You Want to Publish an eBook

Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.

But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.

100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.

Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.

Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.

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