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13 Smart Ways to Boost Your Content Reach by Capitalizing on a Viral Story

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Going viral with your content on social media is a goal of every great marketer. And being able to take advantage of someone else’s story going viral is the mark of a savvy marketing strategist.

These opportunities on social media are few and far between, but when done right they provide amazing content reach. This can open the door to an entirely new fanbase to capitalize on and, with some luck, increase your revenue as a result.

Below, 13 entrepreneurs from YEC share the different ways that you can take advantage of a viral story on social media to boost the reach of your own online content. Here’s what they had to say:

1. Repurpose and Cross Promote

Taking good content and repurposing and repackaging it for different platforms is a great way to boost reach. Say you launch a video on YouTube and it goes viral. You can shorten the clip and repackage it for Instagram and Facebook, then turn the video into a blog post or pitch it to media outlets that could easily embed the video for thousands more views. Cross promotion is key.

Matt Wilson, Under30Experiences

2. Newsjack With Facebook Ads

Newsjacking is an established way of getting media attention through broadcast media. You can use the same strategy to gain attention via social media as well. One trick is to create a set of Facebook ads for your target demographic that relates to viral content circulating the web. Since people are already interested in the viral story, it’s an easy sell for them to click on your content.

Lawrence Watkins, Great Black Speakers

3. Tie It to Your Brand

Find a way to tie it into your brand. We work in the events industry, so a viral video from a wedding or event makes sense for us to send out to our followers on social platforms. Before pressing send, just make sure it makes sense and isn’t just grasping at straws to use a viral story to get more likes.

Jayna Cooke, EVENTup

4. Leave a Comment

Viral stories often get a ton of comments that others faithfully read through. Be sure to leave your own comment and note your similar belief, company name and even a link, if possible, to your own content.

Drew Hendricks, Buttercup

5. Include a Link in Your Content

I have used a viral story to kick off one of my own posts or articles, and then linked to it. The story is then shared on my blog and other social media platforms. This way, the story is connected to my own thought leadership and encourages people who liked the viral story to visit and read more of my content.

John Rampton, Calendar

6. Create a New Resource

Especially around fast-paced stories, we create resources to help ourselves and our audiences keep up. That might mean curating a Twitter thread, publishing a blog post full of links, or even running a survey of our own. Curating this sort of information can be quick and unpolished, making it a fast way to make use of any relevant expertise or resources you may have on a topic.

Thursday Bram, The Responsible Communication Style Guide

7. Play Devil’s Advocate

Provide a contrary viewpoint. Try to challenge the mainstream viewpoint of the viral story by providing contrarian arguments. All the voices that praise the same viewpoint will eventually blend into the digital wallpaper. The ones that stand out need to add something new to the conversation to spark interest, in turn generating engagement with your brand.

Matthew Capala, Search Decoder

8. Build Your Email List Through a Website Pop-Up

Activate an email pop-up on your website to collect email addresses when a story goes viral on social media. By installing the pop-up, you’ll collect email addresses that can be used to follow up long after the virality of the story subsides. Make sure the pop-up speaks to the viral nature of the story. Create a relevant call to action and you’ll have a much higher conversion rate.

Brett Farmiloe, Markitors – Digital Marketing Company

9. Newsjack With More Information

For smaller brands, a blog post that captures the viral keyword of the day can help it rank organically as a supplementary piece that people may read for more information. For newsworthy content, you can add a detailed history that better explains an event. For viral content, you can insert some future predictions or your own commentary on a piece. Aim for authority to create greater relevance.

Kristopher Jones, LSEO.com

10. Broadcast the Viral Story

I like doing my own video content wrap-ups and reporting through live stream, so I use many viral stories as the basis for these and then tie them to my own thought leadership. Sharing them in a video broadcast breathes new life into the viral stories and connects them to what I’m doing.

Murray Newlands, Sighted

11. Read the Comments for Ideas

Create a story in response to a popular comment on an article. If others are thinking along the same lines and the story is going viral, those who agree with the comment will be more likely to share the article. Use similar keywords and hashtags when sharing the article so it’s easier to find.

Syed Balkhi, OptinMonster

12. Stir Up an Emotional Response

If it’s a subject you know a lot about, one of the best ways to cut through the noise is to put together a short response, preferably in podcast or video form, in which you offer commentary. Share what you know about the industry, and be a contrarian if it makes sense to do so. Stir up an emotional response with your audience, especially if you feel like a key side of the issue is being ignored.

Ismael Wrixen, FE International

13. Add Context to the Story

Anybody can take a story and rehash it. Not many people can bring new insights and context to it. Make it your goal to take the story and bring your own perspective to it. Talk about what it means to your industry or your audience. Be willing to shoot it down if it’s not going to change a thing. Be willing to agree with the story if it’s true and share from your perspective why that is the case.

Erik Bullen, MageMail

How to Create the Best Content for Social Media and Going Viral

When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.

If you enjoyed this expert round up, be sure to read our previous ones on top recommended entrepreneur books and also 7 low cost site builders to consider when creating your next site.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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How to Drive Blog Traffic through Facebook: 7 Tips

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I drive oodles of blog traffic through Facebook.

Easiest platform for building blogging success because Facebook makes it simple to build bonds 1 to 1.

As the crickets serenade me on this fine evening in Thailand, I feel at peace. Everything comes together more quickly blogging-wise and I see win after win.

Facebook played a role in my blogging success. Seems to be the best platform for making friends and sharing value.

How to Drive Blog Traffic through Facebook

Facebook blog traffic converts. People addicted to FB follow my updates and Like freely, expanding my blogging reach far and wide.

I see it as a simple channel for helping folks and making friends.

1: See Yourself Successfully Driving Traffic through Facebook

As within, so without.

Speed up your Facebook success. Paint a mental picture of your blogging success on FB.

Clearly see your latest post registering 100 Likes. Read the 40 comments in your mind’s eye. Have it, by seeing it and feeling it to be real. Having a vision moves you into relaxed, calm, confident blogging actions accelerating your success.

Everything flows according to your focus. Visualize success. Success follows.

2: Share Blog Posts Aligned with Your Reader Dreams

I noticed a quick surge on Facebook recently.

Not only do my success-themed posts vibe with my readers, my selfies in the world’s most stunning tropical spots inspire readers to follow my blog diligently, to buy my stuff, to hire me, to endorse me and to become rabid fans.

how to drive blog traffic through facebook

I share how I spend months in places like Fiji, Bali and Thailand and back it up with a picture. Facebook folks love images. Eye candy.

My readers dream of seeing the world. I supply the dream through my example. Engagement jumps and my Facebook blog traffic increases.

3: Keep Updates Positive

I only post positive, uplifting content to Facebook. Doing so aligns me with positive people, positive circumstances and greater success because where your attention and energy goes, grows.

Inspire people to live their dreams. Be warm. Share your inspired blog posts. Follow up with positive images and stories. Motivate people with love and fun. Drive traffic by being a bright light in the world of Facebook.

4: Respond to Like’rs

I find this to be the easiest way to drive blog traffic through Facebook successfully.

I go to where I am loved by responding to folks who Like my blog post status updates. Addressing Like’rs by name builds bonds. Plus every comment response boosts engagement and increases your exposure in the main feed.

1 to 1 engagement gives your attention and energy to readers who see your success. Observe as your success expands in response to giving fans and friends your attention and energy.

Check in 2-3 times daily as Likes grow. Give your energy to fans to expand your fan base. Increase your blog traffic.

5: Respond to Comments

Respond to comments on status updates. Boost engagement. Increase your blog traffic.

Someone comments on one of my status updates linking to my blog. One engagement alerts Facebook; people are talking. I respond. Facebook gets alerted again. Plus I engage someone 1 to 1 to build a stronger friendship.

Responding to comments is easy on your phone. Type a few words or speak a few sentences via voice to text to boost your blog traffic through the concept of engagement.

Answer comments. Give your energy to users who enjoy your content. Increase the size of your tribe. Watch how more visitors find your blog through Facebook.

6: Post Inspirational Updates in Blogging Themed Groups

I share a few inspirational updates to blogging themed Groups daily on Facebook.

New folks find my blog through these updates daily.

Why?

People crave inspiration. If everybody zigs by sharing links and business opportunities, stunningly successful bloggers zag by sharing an inspirational update and a link of them living their dreams.

Folks have been going gaga over my New Zealand pictures recently. For good reason; this may be the most gorgeous country on earth. Picture the eye-popping Southern Alps, the semi-tropical North Island and rolling pastures filled with grazing sheep and cows.

This is from my 3 month trip to New Zealand.

Of course anybody who sees me in New Zealand sharing inspiration wants to follow my blog; more traffic for me.

Be inspiring. Share uplifting updates on blogging themed Groups.

Answer questions too for a nice blog traffic post.

7: Give Your Energy Only to Positive Facebook’ers

I only engage and follow positive folks sharing uplifting updates. As I align with success I notice success finds me easily on Facebook and through all channels online.

Where your attention and energy goes, grows. Giving your energy to positive, inspired people increases your blog traffic and profits. Positive folks are prospering folks. Inspired people freely buy your products and services. Plus these successful people endorse you and promote you for a nice blogging success surge.

Follow bright lights closely. My successful, wise readers Like my updates quickly, hungry for an inspirational boost. I noticed my latest blog post status update garnered 6 Likes in minutes. People want positive bloggers in their stream. Super successful bloggers keep it positive all the time on Facebook.

Be positive, focus on success and the sky is the limit for your Facebook blog traffic.

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Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success

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Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing  successful blogging mindset?

The sun shines brilliantly. My home office feels cool and inviting.

A cold drink sits on the desk.

I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.

The best blogging role you can play in this life time is that of a stunning success.

Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.

Blogging Mindset

Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.

Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.

Check out this photo I snapped from my 4 month trip to Fiji.

blogging mindset

What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.

How to Leave Survival Mode and Servant Mode Behind

Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.

Easy peasy.

This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.

Add details to make it feel real. Visualize your success.

Relax and listen to intuitive nudges.

The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.

Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.

Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.

Create and Connect

Create uplifting content to inspire your readers.

This is from one of my many trips to Bali.

From one of my many trips to Bali.

Connect with top pros in your blogging niche by helping them.

Following these practical tips becomes easier and easier after you give your sole attention to:

  • your dreams
  • your success
  • positive thoughts and feelings

Focus on success. Watch how quickly success expands in your experience.

Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.

Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.

World Famous Features

I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.

Do the same to see stunning success.

Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.

Step into your most spectacular dreams now.

Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.

I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.

Energy Game

Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.

If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.

This is from one of my many trips to Thailand.

You know better.

You follow Blogging From Paradise.

Slow Down and Calm Down Because Success Is Already Yours

Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.

I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.

You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.

 

 

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Blogging Inspiration: Count All of Your Blogging Wins

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blogging inspiration

You are succeeding now.

Count all of your blogging wins.

Did you drive your 100,000th visitor to your blog this month? See this win.

Did you drive 5 people to your blog today? See this win.

Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.

Blogging Inspiration

Today I experienced a handful of blogging wins:

  • I wrote and published this post on how to live your dreams
  • I re-shared my Entrepreneur feature; solid win
  • I am writing this guest post
  • I had great engagement on my Facebook Live Broadcast this morning

Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.

Focus on Wins to See More Wins

I see more wins because I focus on my wins all day long.

Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.

See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.

Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.

Again; where your attention and energy goes, grows.

Examples of Blogging Wins

Here are a few:

  • wrote and published a blog post
  • received one blog comment today
  • saw 40,000 people visit your blog this month
  • spotted your DA over 30

Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.

Your Wins Inspire You and Your Readers

Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.

I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.

Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.

 Wins Come in All Shapes and Sizes

Getting 10 people to visit your blog today is a win.

Seeing $30,000 in monthly blogging profits is a win.

Buying your domain and hosting is a win. Receiving 1 more opt in is a win.

Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.

Check out this camel from my 2 month trip to Oman.

I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.

I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.

As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.

Your Success Is Within

Everything you dream through your blog is within. Success is in consciousness.

Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.

Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.

Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.

Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.

Go Beyond Gratitude

Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.

Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.

Of course I am grateful for my 3 month trip to New Zealand.

Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.

Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.

I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.

Go head. List 30 of your recent blogging wins. Everything counts.

See how quickly you accelerate your blogging success.

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