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13 Smart Ways to Boost Your Content Reach by Capitalizing on a Viral Story

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Going viral with your content on social media is a goal of every great marketer. And being able to take advantage of someone else’s story going viral is the mark of a savvy marketing strategist.

These opportunities on social media are few and far between, but when done right they provide amazing content reach. This can open the door to an entirely new fanbase to capitalize on and, with some luck, increase your revenue as a result.

Below, 13 entrepreneurs from YEC share the different ways that you can take advantage of a viral story on social media to boost the reach of your own online content. Here’s what they had to say:

1. Repurpose and Cross Promote

Taking good content and repurposing and repackaging it for different platforms is a great way to boost reach. Say you launch a video on YouTube and it goes viral. You can shorten the clip and repackage it for Instagram and Facebook, then turn the video into a blog post or pitch it to media outlets that could easily embed the video for thousands more views. Cross promotion is key.

Matt Wilson, Under30Experiences

2. Newsjack With Facebook Ads

Newsjacking is an established way of getting media attention through broadcast media. You can use the same strategy to gain attention via social media as well. One trick is to create a set of Facebook ads for your target demographic that relates to viral content circulating the web. Since people are already interested in the viral story, it’s an easy sell for them to click on your content.

Lawrence Watkins, Great Black Speakers

3. Tie It to Your Brand

Find a way to tie it into your brand. We work in the events industry, so a viral video from a wedding or event makes sense for us to send out to our followers on social platforms. Before pressing send, just make sure it makes sense and isn’t just grasping at straws to use a viral story to get more likes.

Jayna Cooke, EVENTup

4. Leave a Comment

Viral stories often get a ton of comments that others faithfully read through. Be sure to leave your own comment and note your similar belief, company name and even a link, if possible, to your own content.

Drew Hendricks, Buttercup

5. Include a Link in Your Content

I have used a viral story to kick off one of my own posts or articles, and then linked to it. The story is then shared on my blog and other social media platforms. This way, the story is connected to my own thought leadership and encourages people who liked the viral story to visit and read more of my content.

John Rampton, Calendar

6. Create a New Resource

Especially around fast-paced stories, we create resources to help ourselves and our audiences keep up. That might mean curating a Twitter thread, publishing a blog post full of links, or even running a survey of our own. Curating this sort of information can be quick and unpolished, making it a fast way to make use of any relevant expertise or resources you may have on a topic.

Thursday Bram, The Responsible Communication Style Guide

7. Play Devil’s Advocate

Provide a contrary viewpoint. Try to challenge the mainstream viewpoint of the viral story by providing contrarian arguments. All the voices that praise the same viewpoint will eventually blend into the digital wallpaper. The ones that stand out need to add something new to the conversation to spark interest, in turn generating engagement with your brand.

Matthew Capala, Search Decoder

8. Build Your Email List Through a Website Pop-Up

Activate an email pop-up on your website to collect email addresses when a story goes viral on social media. By installing the pop-up, you’ll collect email addresses that can be used to follow up long after the virality of the story subsides. Make sure the pop-up speaks to the viral nature of the story. Create a relevant call to action and you’ll have a much higher conversion rate.

Brett Farmiloe, Markitors – Digital Marketing Company

9. Newsjack With More Information

For smaller brands, a blog post that captures the viral keyword of the day can help it rank organically as a supplementary piece that people may read for more information. For newsworthy content, you can add a detailed history that better explains an event. For viral content, you can insert some future predictions or your own commentary on a piece. Aim for authority to create greater relevance.

Kristopher Jones, LSEO.com

10. Broadcast the Viral Story

I like doing my own video content wrap-ups and reporting through live stream, so I use many viral stories as the basis for these and then tie them to my own thought leadership. Sharing them in a video broadcast breathes new life into the viral stories and connects them to what I’m doing.

Murray Newlands, Sighted

11. Read the Comments for Ideas

Create a story in response to a popular comment on an article. If others are thinking along the same lines and the story is going viral, those who agree with the comment will be more likely to share the article. Use similar keywords and hashtags when sharing the article so it’s easier to find.

Syed Balkhi, OptinMonster

12. Stir Up an Emotional Response

If it’s a subject you know a lot about, one of the best ways to cut through the noise is to put together a short response, preferably in podcast or video form, in which you offer commentary. Share what you know about the industry, and be a contrarian if it makes sense to do so. Stir up an emotional response with your audience, especially if you feel like a key side of the issue is being ignored.

Ismael Wrixen, FE International

13. Add Context to the Story

Anybody can take a story and rehash it. Not many people can bring new insights and context to it. Make it your goal to take the story and bring your own perspective to it. Talk about what it means to your industry or your audience. Be willing to shoot it down if it’s not going to change a thing. Be willing to agree with the story if it’s true and share from your perspective why that is the case.

Erik Bullen, MageMail

How to Create the Best Content for Social Media and Going Viral

When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.

If you enjoyed this expert round up, be sure to read our previous ones on top recommended entrepreneur books and also 7 low cost site builders to consider when creating your next site.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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Blogging

What Do You Sell and How Do You Sell It?

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One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.

Invest in my blogging course.

Visit my blog for blogging ebooks and blogging audiobooks.

Advertise on my blog.

Paypal me.

See how easy?

I clearly call you to invest.

You invest.

Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.

Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.

Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.

But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.

Your greatest pro blogging success occurs by shifting from heavy to light during money calls.

Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.

Audio Books

I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.

After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.

This was from my trip to Bali.

Getting almost 100% clear on what and how results in ever increasing, passive profits.

Why?

Blogging is energy.

Blogging Energy

Imagine feeling clear on receiving money from someone. You just accept it.

A friend buys lunch. You cheerily accept.

Why?

Your energy dictates you clearly accept and enjoy the money or purchase.

Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.

Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.

Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.

How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.

Next Level Profits

Profit like top bloggers in your niche.

Get clear on receiving money.

Visualize yourself owning ample money. Feel rich.

I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.

Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.

Picturing your wealth serves you because what feels real in mind flows into your experience.

Money and worldly success find you through profitable ideas, people and circumstances.

Execute the ideas from a chill, relaxed energy. Profit.

Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.

Blogging Is Not That Hard for Mind Scientists

Every day, my email inbox delights me.

My visualization sessions yield fascinating, profitable opportunities.

Mind creates reality.

As within, so without.

Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.

Success follows success-focused bloggers.

Profits follow rich-feeling, riches-seeing bloggers.

As within, so without.

Get clear on selling and receiving money.

Profit.

 

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Blogging

How to Be an Organized Blogger

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Do you feel 100% organized?

If so you are on the ball.

Awesome.

But if you need direction I have tips for you.

I sit in Manila now. I write my 2nd blog post today at the airport.

Bloggers success-focused make time to blog because this crowd organizes their blog and self effectively.

How to Be an Organized Blogger

I see my success vision. Being organized is easy.

Organizing your blogging day makes blogging easy. Imagine everything lining up perfectly. Welcome to my day.

No matter what happens I proceed from calm confidence.

Sound good?

Let’s dive in.

Invest Money in Blogging Resources

Invest money in my 11 Fundamentals of Successful Blogging Audio Course.

Live your dreams by organizing yourself effectively.

My course outlines 11 steps to follow to succeed. Feel organized, orderly and clear by following each fundamental. Easy peasy.

Imagine me laying out what you need to do to succeed with your blog. Doesn’t that feel good? Don’t you feel clear, confident and organized, knowing I give you 11 steps to succeed?

Blogging resources from top pros organize your thoughts, feelings and actions. Invest in my course. Buy a blueprint. Be organized.

Visualize Your Dreams

Dream big dreams.

Visualize your dreams to be organized.

Dreaming big dreams creates order in your mind. Thoughts flow smoothly, calmly and confidently to you. Imagine how organized you’d feel as thoughts flow smoothly through your mind.

Seeing your dreams in vivid detail alerts you; you have it. Dreams preview life experience.

Knowing your dream flows to you, you blog from an organized, calm, confident, detached, knowing energy.

Add as many details to your mental picture as possible. I make my vision feel real to be organized, efficient and effective.

Blog from a Calm, Detached, Knowing Energy

Everything is energy.

Organized bloggers blog from a calm, detached, knowing energy.

I am relaxed sitting in an airport in the Philippines now. No worry, no stress, no hurry, no disorganized, jumbled thoughts.

This was from my 5 week trip to Turkey.

how to be an organized blogger

Take a deep breath. Slow down. Calm down. Success finds you as you blog from an organized, relaxed energy.

Do Only a Few Things

I blog organized because my mind races not in 100 directions with 100 things to do.

I sell my course.

I sell my eBooks.

I sell my audio books.

I write blog posts, broadcast videos and comment on blogs.

Simple.

Easy peasy.

Bloggers organize their day effectively by doing only a few things.

No sense adding disorganized chaos by trying to master many disciplines. Impossible, anyway, because where your energy goes, grows. Give energy to 10 disciplines and none grow. Of course you become disorganized too, trying to wear many hats. But doing a few things only ensures you see rapid growth in those few areas.

This is why people call me the king of guest posting, the king of blog commenting and I landed a featured on John Chow Dot Com as a live video blogger to follow.

Care for Your Mind and Body

I do 90 minutes of yoga daily plus I exercise for 60 minutes daily.

Taking care of mind and body helps me be organized because feeling good leads to organization.

Highly successful bloggers take care of their mind and body to reach the top of their niche. Walk. Meditate. Do deep yin yoga.

Self care leads to self organization.

Beware Robotic Practical Tips

I am organized whether I check email once daily, once every 2 days or 30 times daily. Makes no difference. I am an energetic being of feelings, not a mindless robot.

Never organize your blogging day based on robotic, practical tips because said tips may not work for you.

Organize yourself and your blog by listening to your intuition before all else.

You may vibe with 1 or 4 of the above tips. Listen to the voice within. Take what works for you.

Get organized.

Observe Top Bloggers Closely

Top bloggers offer you clues for better organizing.

Some top pros only read 1-2 sentence emails and ignore all else. Doing so reduces all unclear noise in his inbox and keeps him organized.

I learned how to be organized by studying the most organized bloggers on earth; the big dawgs.

Learn from the best to be effective, efficient and organized.

Being an organized blogger takes practice but all practice leads toward greater success.

I never could circle the globe and succeed online if I was not organized.

Order your thoughts.

Order your feelings.

Organize your mind.

All begins from within.

Organizing begins with organized thoughts and feelings.

Feel good.

Enjoy the blogging ride.

Get organized.

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