Hilton Affiliate Program

• Cost Per Action (CPA): N/A
• Commission Rate: 4%
• Cookie Duration: Seven days or 30 days
• Payment Payout Threshold: $20 or $65
• Payment Options: Direct Deposit, PayPal

The Hilton brand has an affiliate marketing program offered through two networks, Skimlinks and Awin. Publishers can earn commissions by promoting products from the 18 brands that make up the Hilton family.

What Is the Hilton Affiliate Program?

The Hilton affiliate program allows you to earn a commission by promoting hotel rooms and other products from the Hilton family.

As a content creator, you can monetize your online presence by telling your audience about Hilton properties and sharing a unique referral link.

Hilton offers a second affiliate program for Hilton Honors points. Instead of promoting hotel bookings, you can earn commissions when travelers purchase Honors points they can redeem on free hotel stays, dining, airfare, and more.

How Does the Hilton Affiliate Program Work?

You can sign up for the Hilton affiliate program through the sites Skimlinks or Awin. These affiliate marketing networks will review your application, and issue a unique referral URL after approving it.

You can then share this unique URL with your audience. Every time a traveler books a hotel room after following your link, you’ll earn a 4% commission on their purchase.

Note that you can also earn commissions on Hilton hotel bookings by signing up for an affiliate marketing program offered by a third-party booking site like Hotels.com or Booking.com.

Is the Hilton Affiliate Program Free?

Yes, you can join the program for free. It’s possible to earn a side income as an affiliate marketer without incurring any expenses.

However, you should know that many affiliate marketers invest in ads to promote their online presence or equipment to develop quality content.

You should also consider that documenting your stay at a Hilton property is one of the best ways of promoting the hospitality brand. Unfortunately, affiliate marketers don’t get discounts on Hilton hotel rooms.

The Hilton affiliate program makes it possible for you to earn a commission when travelers book stays at participating properties.

Note that some properties can choose not to take part in the program. It’s best to check which hotels and resorts opted out of the program before making specific recommendations.

Here are a few examples of the kind of properties you can promote with this program.

Upper-Midscale Amenities

Hilton Hotels & Resorts is the flagship brand of Hilton Worldwide.

It’s one of the largest hospitality brands in the world, and there are around 600 hotels you can promote. With a strong presence in the US and abroad, this brand appeals to a diverse audience.

Hampton is another crucial brand you’ll want to have in your marketing strategy, with over 2,500 hotels to promote.

Luxury Options

Hilton is one of the travel affiliate programs that give you the possibility of earning more by focusing on luxury travel experiences. With brands like Waldorf Astoria, Conrad, or Embassy Suites, you can help sophisticated travelers explore upscale amenities.

Budget-Friendly Brands

With its Spark by Hilton, Tru by Hilton, and Homewood Suites by Hilton brands, the hospitality giant has been branching out and offering more options for budget-conscious travelers.

These brands have many options at less than $100 a night and can be worth promoting if your audience is looking for deals or last-minute getaways.

Week-Long Vacations

With over 70 properties, the Hilton Grand Vacation brand is worth promoting. These properties deliver upscale resort experiences in the US and abroad.

Hilton Honors Points

If you want to diversify your revenue sources, you should think about joining Hilton’s other affiliate marketing program.

Travelers can earn Hilton Honors points every time they book a stay at a Hilton hotel and redeem these points to save on future stays, get discounts on car rentals, save on online shopping, and much more.

Reward program members can also purchase points. As an affiliate, you’ll earn a 2.5% commission if a traveler follows your referral link to buy these points.

Other Things You Can Promote With This Program

There are other brands you can promote with this program:

• The Home2 Suites brand offers extended stays. It can be a great way to earn more per purchase.
• If your audience is primarily young, the Motto collection and its micro-hotels in modern urban settings might be a hit.
• Focusing on the Tapestry collection is an excellent way to connect with travelers looking for something similar to a boutique hotel.

Most of your commissions will likely come from travelers booking hotel rooms, but remember that many of these properties also double as event venues or offer amenities like business centers.

What Products Are Excluded From the Hilton Affiliate Program?

Hilton has a few rules that exclude some bookings from its affiliate marketing program.

For starters, the wording of the program mentions that you can earn a commission on participating properties, which suggests hotels and resorts have the possibility to opt out of the program.

Travelers can also enter a referral code when checking out on the Hilton website. Travel agencies typically enroll with Hilton to get a unique referral code and share it with their customers. If a traveler uses a travel agency code when booking, then you won’t earn a commission.

The affiliate account excludes bookings made with corporate accounts and bookings where travelers redeem their Honor points.

There is a strong earning potential since Hilton is a major hospitality brand and there are thousands of properties you can promote.

However, your earnings will vary depending on your ability to generate bookings and the size of your audience.

The good news is that the travel industry is recovering from the pandemic and occupancy rates are currently at 67%. Spending on vacation and traveling has been increasing, and Hilton has developed a successful reward program that results in repeat stays.

Salaries for affiliate marketers go anywhere from $25,000 to six-figure numbers.

As a successful travel content creator with an established audience, it’s realistic to earn a living thanks to your online presence if you combine different affiliate programs and other sources of income.

If you’re new to affiliate marketing and still building your audience, this program can help you earn a side income.

Hilton Affiliate Program Commission Rates

The commission rate is the percentage of each sale that Hilton pays its affiliate partners.

How Much Can You Earn on Bookings?

You can become an affiliate publisher and promote hotel room bookings by joining the Hilton affiliate marketing program on Awin or SkimLinks.

Both platforms offer a commission rate of 4%. With hotel prices averaging $212 a night, this commission rate translates to approximately $8 per booking.

How Much Can You Earn With Honor Points?

If you decide to join Hilton’s affiliate program for selling honor points, you’ll earn a commission of 2.5%.

How Long Does the Hilton Cookie Last?

It depends on the platform you use to join the program. Awin is the clear winner with a 30-day affiliate cookie. SkimLinks doesn’t disclose the duration of the affiliate cookie it uses, but some sources report that the cookie duration is only seven days.