Wayfair Affiliate Program
Wayfair is an online American home decor and furnishing store.
They offer millions of products from over 10,000 different suppliers and a 3-D viewing room.
Wayfair helps clients create beautiful spaces with its excellent selection of items.
You can earn money promoting any of these products when you join the Wayfair affiliate program.
Being a large brand, Wayfair offers a competitive affiliate program for independent publishers.
If you are looking for a way to earn some extra bucks promoting home decor items, this is the article for you.
Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.
You will learn more about how the Wayfair affiliate program works, what you need to qualify, payment, and much more.
Here are the basics of the Wayfair Affiliate Program:
- Cost Per Action (CPA): Varies
- Commission Rate: 7%
- Cookie Duration: 7 days
- Payment payout threshold: $50
- Payment Options: Check, Direct Deposit, Payoneer
The Wayfair Affiliate Program is a public affiliate marketing program that allows you to earn commissions by promoting Wayfair products on your website, blog, or social media.
To get started, sign up with CJ Affiliate (formerly Commission Junction) and apply for the Wayfair Affiliate Program through your CJ account.
Once accepted, you’ll receive unique affiliate links for Wayfair products. When someone clicks on your link and makes a purchase, you earn a commission.
The program includes additional support features such as data feeds, affiliate management, and optimized creative assets.
You’ll also gain affiliate access to Wayfair’s related brands, including Joss & Main, Birch Lane, and AllModern, expanding your promotional options.
The program is free to join, with no upfront costs, and is accessible to anyone eligible for a CJ Affiliate account.
The more successful referrals you make, the more you can earn through this high-paying program.
Products to Promote
The Wayfair Affiliate Program lets you promote a wide variety of products, making it a versatile choice for bloggers and influencers. Here are the main product categories you can promote:
Furniture
Wayfair is well-known for its extensive furniture selection. You can promote both outdoor options, such as patio tables, seating, and garden accessories, as well as indoor furniture, including dining sets, sofas, and office furniture.
Bedroom and Bathroom Essentials
From beds and bedding to trendy decor, Wayfair has plenty of sleep-related items. Bathroom essentials like towels, rugs, and organizers are also available, appealing to a broad audience.
Decor
Wayfair’s decor options are perfect for interior design enthusiasts. Items include throw pillows, artwork, mirrors, plants, candles, and seasonal decorations for holidays like Halloween and Christmas.
Lighting
The program allows you to promote various lighting options, including floor lamps, LED lights, and outdoor lighting solutions, making it easy to match different home styles.
Appliances
Wayfair’s appliances range from kitchen essentials like refrigerators and dishwashers to heating, cooling, and laundry appliances, covering all areas of home convenience.
Additional items you can promote include pet furniture, storage solutions, baby items like cribs, and home improvement products such as flooring and hardware. As of 2022, all Wayfair products are eligible for the affiliate program, with no exclusions.
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Wayfair affiliates earn a 7% commission on every completed sale. With the average purchase on Wayfair around $300, this translates to approximately $21 per sale.
This standard 7% rate applies across all product categories, whether you're promoting furniture, decor, pet products, or home improvement items.
The Wayfair affiliate program also includes a seven-day cookie window, meaning if a customer makes a purchase within seven days of clicking your affiliate link, you’ll receive a commission.
This window is longer than Amazon Associates’ 24-hour cookie, giving Wayfair affiliates a better chance to earn commissions.
How Payments Work
Wayfair affiliates are paid through CJ Affiliate, using the payment method selected in their CJ account. U.S. residents can receive payment via check or direct deposit, while non-U.S. affiliates are paid through Payoneer.
Wayfair pays affiliates every 20 days, so once you meet the payment threshold within this period, you can expect a payment on the next cycle.
Is the Program Worth It?
The Wayfair Affiliate Program can be highly rewarding, but it has specific requirements that may affect its suitability for some affiliates. Here’s a breakdown of the key pros and cons to help determine if it’s worth joining:
Pros
- Wide Product Selection: Wayfair offers millions of products across various categories, giving affiliates a broad range of items to promote and appeal to diverse audiences.
- Dedicated Support: Affiliates have access to an in-house support team, available around the clock to handle queries and issues quickly.
- Competitive Commission: Wayfair’s 7% commission rate, paired with an average order value of $300, allows for substantial earnings potential, especially with engaged audiences.
- Robust Marketing: Wayfair’s active advertising and seasonal promotions boost visibility, making it easier for affiliates to drive traffic and sales.
- Deep Linking: The program allows affiliates to link directly to specific products, making it easier to create relevant, personalized content that resonates with audiences.
Cons
- Limited Availability: The program is only accessible to affiliates with traffic from the USA, Canada, Germany, the UK, and Ireland, limiting its potential reach.
- Short Cookie Duration: With a seven-day cookie window, affiliates have a limited timeframe to earn commissions on referred sales, potentially missing out if customers don’t complete purchases promptly.
- Strict Qualification and Retention Standards: Wayfair’s program has high qualification thresholds and strict guidelines, making it challenging for smaller or new affiliates to maintain status.
- Niche-Specific: Only affiliates consistently posting in home goods or related niches will benefit, excluding those with broader or unrelated content.
Verdict
The Wayfair Affiliate Program is well worth considering for affiliates who consistently drive traffic within eligible regions and operate within the home goods niche. With a strong audience and effective marketing, the program offers high earnings potential, though the strict guidelines and short cookie period may not suit everyone.
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How to Join
To join the Wayfair Affiliate Program, you’ll need to meet specific criteria and complete a straightforward application process through CJ Affiliate. Here’s how to get started:
Requirements to Join
- Traffic and Content Standards: Your website should have a solid amount of traffic and relevant content. CJ Affiliate will assess your site to ensure it meets these minimum standards.
- Niche Relevance: Content should focus on topics related to home goods, decorating, interiors, or similar themes.
- Promotion Plan: Provide details on how and where you plan to promote Wayfair products as part of your application.
Application Steps
- Create a CJ Affiliate Account
Start by registering on CJ Affiliate with your email and setting a password. - Agree to Terms
Read and accept the privacy policy, software policy, and publisher service agreement. - Complete the Onboarding Checklist
Submit the following details:- Your personal and business information
- Promotion methods and how you’ll market Wayfair products
- Company details, tax information, and payment preferences
Approval typically takes up to three business days, though some affiliates advise allowing up to two weeks.
With these steps completed, you’ll be ready to start promoting Wayfair and earning commissions as a Wayfair affiliate.
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