Landing Page Examples

An Overview of the Best Landing Pages

• Calm – Tranquil design
• Zola – Wedding planning appeal
• CD Baby – Musician support
• Netflix – Seamless sign-up
• LinkedIn Jobs – Trust-building features
• Airbnb – Visual inspiration
• HubSpot – Value-driven offer
• Slack – Engaging demo
• Shopify – Trial simplicity
• Trello – Task-oriented visuals
• Unbounce – Conversion-focused
• Asana – Workflow clarity
• Robinhood – No-fee focus
• Dropbox – Simplified sharing
• Evernote – Use case versatility
• ConvertKit – Niche relevance
• Squarespace – Stunning design
• Canva – User results showcased
• Mint – Security emphasis
• Typeform – Interaction-led

1. Calm (Health and Wellness)

Calm offers a meditation and sleep app designed to reduce stress and anxiety. A great landing page example is the page they use to drive the most conversions on their site - the hompeage.

The landing page features a serene evening sky background, minimalistic copy, and a clear value proposition.

This is a great example of how utilizing soothing visuals and concise messaging can create an immediate sense of tranquility, aligning the user's experience with the product's purpose.

Takeaway: Ensure that your landing page's aesthetics and content reflect the core benefits of your product or service.

2. Zola (Weddings)

Zola simplifies wedding planning with free website templates and a comprehensive registry platform.

In what appears to be an attempt to convert readers at the top of the funnel checking out wedding planning platforms for the first time, the company has built a page that encourages immediate action.

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The page highlights free offerings, showcases professional photography, and offers discounts on related services.

Emphasizing free tools and showcasing high-quality visuals can attract budget-conscious customers.

Takeaway: Highlighting cost-effective solutions and providing tangible examples can enhance user trust and interest.

3. CD Baby (Entertainment)

CD Baby assists independent musicians in distributing their music across major platforms.

Because of the lucrative nature of this business, conversions are incredibly important to the company.

• Standout Features: The page lists top streaming platforms, offers a clear pricing structure, and includes a testimonial video.
• Insights: Providing transparent information and social proof can build credibility and encourage conversions.

Takeaway: Incorporate testimonials and clear benefits to establish trust with potential customers.

4. Netflix (Entertainment)

• Overview: Netflix provides a streaming service with a vast library of movies and TV shows.
• Standout Features: A simple sign-up form, clear value proposition, and minimalistic design.
• Insights: Reducing friction in the sign-up process can lead to higher conversion rates.

Takeaway: Simplify user actions to encourage immediate engagement.

5. LinkedIn Jobs (Professional Services)

• Overview: LinkedIn Jobs connects employers with potential candidates.
• Standout Features: Data-backed trust signals, testimonials with photos, and a sticky CTA.
• Insights: Utilizing trust indicators and persistent CTAs can guide users toward desired actions.

Takeaway: Incorporate social proof

6. Airbnb (Travel and Hospitality)

Overview: Connects travelers with unique lodging experiences worldwide.

Standout Features: High-quality imagery of homes, a prominent search bar, and a focus on user benefits like affordability and community.

Insights: Highlighting personalization and the variety of options builds trust and curiosity.

Takeaway: Showcase user-centric features to inspire exploration and engagement.

7. HubSpot (Marketing Software)

Overview: Offers a suite of marketing, sales, and CRM tools.

Standout Features: A clean layout with a clear headline, supporting stats, and a free tool offer.

Insights: Providing value upfront, such as free resources, can hook users effectively.

Takeaway: Offer tangible benefits upfront to encourage lead generation.

8. Slack (Collaboration Software)

Overview: A communication platform for teams to collaborate seamlessly.

Standout Features: Bold headline with a clear value proposition, concise demo video, and trust signals.

Insights: Showcasing the product in action through a demo can simplify user understanding.

Takeaway: Use videos to demonstrate your product’s impact quickly.

9. Shopify (E-Commerce)

Overview: Enables businesses to create and manage online stores.

Standout Features: A clear headline, trial sign-up, and testimonials from successful users.

Insights: Social proof and easy access to trials lower barriers to entry.

Takeaway: Simplify the path to a free trial and include credible success stories.

10. Trello (Project Management)

Overview: A visual tool for organizing projects and tasks.

Standout Features: Engaging visuals of the tool in use, bullet points on benefits, and CTA buttons above the fold.

Insights: Using visuals that mirror the user's experience can enhance relatability.

Takeaway: Present your tool’s interface prominently to help users envision using it.

11. Unbounce (Landing Page Software)

Overview: A platform for creating high-converting landing pages without coding.

Standout Features: A prominent CTA, compelling copy focused on benefits, and customer testimonials.

Insights: Focusing on the direct benefits of your service increases conversion potential.

Takeaway: Highlight ease of use and outcomes clearly.

12. Asana (Productivity Software)

Overview: Helps teams manage workflows and track project progress.

Standout Features: A striking headline, demo GIFs, and an intuitive CTA.

Insights: Demonstrating features interactively can make complex tools more approachable.

Takeaway: Use dynamic elements to demonstrate usability in a quick, engaging way.

13. Robinhood (Financial Services)

Overview: A commission-free trading platform for stocks and cryptocurrencies.

Standout Features: A minimalist interface, trust-building security features, and an emphasis on no-fee benefits.

Insights: Highlighting ease of access and addressing security concerns can drive trust.

Takeaway: Emphasize user-friendly aspects while mitigating potential objections.

14. Dropbox (File Sharing)

Overview: Simplifies secure file sharing and storage

Standout Features: Straightforward design, clear CTA, and emphasis on ease of use.

Insights: Simplicity in design reinforces ease of use.

Takeaway: Keep the layout minimalistic to avoid distractions from the core message.

15. Evernote (Productivity Software)

Overview: A note-taking and organization tool for personal and professional use.

Standout Features: A clear value proposition, strong CTA, and examples of use cases.

Insights: Illustrating real-world applications makes products more relatable.

Takeaway: Include specific use cases to demonstrate relevance to your audience.

16. ConvertKit (Email Marketing)

Overview: Email marketing for creators

Standout Features: Highlighting audience-specific benefits, an example sign-up form, and free resources.

Insights: Tailoring messaging to specific groups can drive higher engagement.

Takeaway: Focus on niche benefits to connect with your target audience.

17. Squarespace (Website Builder)

Overview: Tools for creating professional websites with templates.

Standout Features: Stunning visuals, intuitive layout, and emphasis on ease of creation.

Insights: Beautiful design immediately captures attention and establishes credibility.

Takeaway: Invest in aesthetic appeal to make a strong first impression.

18. Canva (Design Software)

Overview: A drag-and-drop graphic design tool for non-designers.

Standout Features: A seamless sign-up process and relatable examples of what users can create.

Insights: Showcasing user results creates excitement and relevance.

Takeaway: Illustrate end-user outcomes to increase desire.

19. Mint (Financial Management)

Overview: Personal finance management tool.

Standout Features: Visual data previews, strong privacy assurances, and user-friendly messaging.

Insights: Focus on security and value can overcome user hesitations.

Takeaway: Address common concerns directly to increase conversions.

20. Typeform (Survey Tool)

Overview: Creates engaging forms and surveys.

Standout Features: Animated features in action, unique design, and clear CTAs.

Insights: Highlighting the user experience can set you apart from competitors.

Takeaway: Make the interaction process the focal point of your design.

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