UGC Content Examples

Top 20 User-Generated Content Examples

• Coca-Cola's "Share a Coke": Personalized bottles for sharing.
• Apple's #ShotOniPhone: Showcasing iPhone photography skills.
• Starbucks' #WhiteCupContest: Customer-created cup designs.
• GoPro's Video of the Day: Daily user-submitted videos.
• L'Oréal's #WorthSaying: Empowering meaningful conversations.
• Airbnb's User Stories: Sharing authentic travel experiences.
• Doritos' "Crash the Super Bowl": Fan-created Super Bowl ads.
• National Geographic's #WanderlustContest: Stunning travel photo contest.
• Calvin Klein's #MyCalvins: User fashion photos with hashtags.
• Adobe's "Art Maker Series": Showcasing artists' creative works.
• Netflix's "Stranger Things" Fan Art: Sharing fan-created artwork.
• ASOS's #AsSeenOnMe: Customer style and product links.
• Warby Parker’s User Testimonials: Relatable reviews with photos.
• GoDaddy's #OpenWeStand: Stories of business resilience.
• Spotify's "Wrapped" Playlists: Personalized music sharing feature.
• LEGO Ideas: Crowdsourced new product ideas.
• Glossier’s Customer Spotlights: Real users sharing beauty stories.
• Nike’s #YouCanDoIt: Fitness achievements and inspiration.
• Red Bull’s Adventure Submissions: Extreme sports and adventure photos.
• IKEA’s #IKEAatMine: Showcasing real home setups.

Coca-Cola's "Share a Coke" Campaign

Coca-Cola replaced its iconic logo with popular names on bottles, encouraging consumers to find bottles with their names and share photos on social media.

This campaign tapped into the human desire for personalization and social connection, leading to widespread sharing and increased brand visibility.

• Standout Features: Personalization of products and a strong call-to-action for social sharing.
• Takeaway: Personalized products can motivate consumers to create and share content, amplifying brand reach.

Apple's #ShotOniPhone Campaign

Apple invited users to share photos taken with their iPhones using the hashtag #ShotOniPhone, showcasing the camera's capabilities.

By highlighting user creativity, Apple built a community of enthusiasts and demonstrated product quality through real-life examples.

• Standout Features: High-quality user content featured in global advertising campaigns.
• Takeaway: Encouraging users to showcase product features can lead to authentic content that serves as powerful testimonials.

Starbucks' #WhiteCupContest

Starbucks invited customers to doodle on their white cups and share photos on social media, with the winning design featured on a limited-edition cup.

This contest engaged customers directly in the product development process, fostering a sense of ownership and loyalty.

• Standout Features: Integration of customer creativity into product design.
• Takeaway: Involving customers in creative processes can enhance engagement and strengthen brand relationships.

GoPro's Video of the Day

GoPro features user-submitted videos daily, showcasing diverse ways to use their cameras.

Highlighting user experiences demonstrates product versatility and builds a community of passionate users.

• Standout Features: Consistent promotion of user content across platforms.
• Takeaway: Regularly featuring user content can sustain engagement and inspire potential customers.

L'Oréal's #WorthSaying Campaign

L'Oréal encouraged women to share what they believe is worth saying, moving beyond beauty to meaningful conversations.

Aligning brand messaging with social issues can create deeper connections and encourage user participation.

• Standout Features: Empowerment-focused messaging that resonated with a broad audience.
• Takeaway: Campaigns that tap into social movements can generate impactful UGC and enhance brand perception.

Airbnb's User Stories

Airbnb shares stories and photos from hosts and guests, highlighting unique experiences.

Real-life stories build trust and provide relatable content for potential customers.

• Standout Features: Authentic narratives that showcase the brand's value proposition.
• Takeaway: Sharing user experiences can humanize a brand and build credibility.

Doritos' "Crash the Super Bowl" Contest

Doritos invited fans to create their own Super Bowl commercials, with the winning ad aired during the game.

This demonstrated first-hand that empowering users to create brand content can lead to innovative ideas and increased engagement.

• Standout Features: High-stakes reward and creative freedom for participants.
• Takeaway: Contests with significant rewards can motivate high-quality UGC and generate buzz.

National Geographic's #WanderlustContest

National Geographic encouraged followers to share travel photos with the hashtag #WanderlustContest for a chance to be featured.

This was a creative way to demonstrate that combining UGC campaigns with brand identity can attract relevant and high-quality content.

• Standout Features: Leveraging the brand's focus on exploration to gather stunning visuals.
• Takeaway: Thematic contests can encourage users to share content that aligns with brand values.

Calvin Klein's #MyCalvins Campaign

Calvin Klein invited users to share photos wearing their products with the hashtag #MyCalvins, which showed that blending influencer marketing with UGC can amplify reach and authenticity.

• Standout Features: Celebrity endorsements combined with user participation.
• Takeaway: Encouraging users to emulate influencers can drive participation and brand visibility.

Adobe's "Art Maker Series"

Adobe features artists who use their software, sharing their stories and creations - an interesting way to provide social proof for their brand.

Additionally, we can learn that highlighting user success stories demonstrates product versatility and inspires others.

• Standout Features: Showcasing diverse applications of Adobe products through user stories.
• Takeaway: Featuring user achievements can showcase product capabilities and build community.

Netflix's "Stranger Things" Fan Art

Netflix shares fan-created art related to their show "Stranger Things" on social media. This fostered a loyal and active fan base by acknowledging and sharing fan art.

• Standout Features: Celebration of fan creativity and engagement with the show's community.
• Takeaway: Engaging with fan creations can strengthen community ties and promote content organically.

ASOS's #AsSeenOnMe Campaign

ASOS encourages customers to share photos wearing their products with the hashtag #AsSeenOnMe. This approach bridges user content and e-commerce, creating a seamless shopping experience.

‍

• Standout Features: Direct links to featured products on the brand’s website.
• Takeaway: Integrating UGC with product links can boost conversions and inspire purchases.

Warby Parker’s User Testimonials

Warby Parker shares customer-submitted photos and reviews of their glasses on social media. Authentic testimonials can help potential customers visualize themselves using the product.

• Standout Features: Relatable and diverse customer visuals.
• Takeaway: Sharing user stories and reviews builds trust and lowers purchase hesitation.

GoDaddy's #OpenWeStand Campaign

GoDaddy invited small businesses to share their survival stories during challenging times.

This was a master class in UGC, as this was a highly relatable campaign centered around resilience and collaboration strengthens community ties.

• Standout Features: A platform for mutual support and inspiration among entrepreneurs.
• Takeaway: Tapping into shared experiences can build emotional connections with your audience.

Spotify's "Wrapped" Playlists

Spotify provides users with personalized yearly music summaries that they can share on social media - which many of my friends share repeatedly.

I learned that personalization encourages users to engage with and promote a brand, which clearly works well based on my own experience using the platform.

• Standout Features: Data-driven, personalized UGC with built-in sharing functionality.
• Takeaway: Leveraging user data for content creation can result in highly shareable and engaging campaigns.

LEGO Ideas

LEGO invites fans to submit new product ideas, with the chance to see them turned into official LEGO sets.

I really like this campaign because it helped me understand that crowdsourcing ideas empowers customers and enhances brand loyalty.

• Standout Features: Co-creation and voting platforms for fans.
• Takeaway: Giving your audience a voice in product innovation can foster long-term engagement.

Glossier’s Customer Spotlights

Glossier shares photos and testimonials from customers using their beauty products. These campaigns feature relatable, authentic voices which make the brand feel more approachable and inclusive.

• Standout Features: Focus on diverse, real-life users rather than traditional models.
• Takeaway: Highlighting real customers fosters trust and encourages others to share their experiences.

Nike’s #YouCanDoIt Campaign

Nike invited athletes and fitness enthusiasts to share their workout stories and progress using the hashtag #YouCanDoIt.

While this UGC centered around achievements, it is relatable because it resonates emotionally and aligns with Nike's "Just Do It" ethos.

• Standout Features: Motivational messaging paired with user success stories.
• Takeaway: Inspiring users to share their success can create a ripple effect of motivation and community.

Red Bull’s Adventure Submissions

Red Bull encourages adventurers to share videos and photos of extreme sports or outdoor escapades.

While many submissons were nowhere near the professional-level stunts that the marketing team has become known for globally, aligning content with brand identity did show that authentic engagement with the right audience is possible with a little encouragement.

• Standout Features: High-energy, visually stunning UGC perfectly aligned with the brand’s adventurous image.
• Takeaway: Encouraging niche content creation can cement your brand’s association with a specific lifestyle.

IKEA’s #IKEAatMine Campaign

IKEA invites customers to showcase how they use its products in their homes by sharing photos tagged with #IKEAatMine.

It is clear that real-life examples help other customers visualize how products could fit into their own spaces - a powerful subtle marketing concept that keeps people in the "curious" buying stage.

• Standout Features: Organic content showcasing real-life applications of products.
• Takeaway: UGC that demonstrates product versatility can boost relatability and inspire potential buyers.