Today i read an interesting post from Yuwanda. She talked about how she decides whether or not she will comment on a blog, and for her, its whether or not the blog can deliver some traffic as a result of her comment. I have decided to take a slightly different angle on the same subject, and talk about the quality of the comment you leave, after you decided its worth leaving the comment.
After you spend some time lurking around the blogosphere, you may want to add your own voice to the mix. When you add a comment to a blog post, you become part of the dialogue. You can distinguish yourself with smart comments that bring up new points or add new information. Or you can brand yourself a flack by blatantly trying to drive traffic to your own blog or Web site.
You definitely want to bring readers to your site, but you need to do it by creating genuine interest rather than using a straight-out advertising message. You must create buzz by demonstrating your expertise and knowledge, and by simply getting people interested in what you have to say.
When you comment on another person’s blog, you’re usually asked to include an e-mail and/or URL address that is then linked to your name. Let that link be your calling card — don’t include links and sales language in your comment. Unless you’re commenting on your own product, other people’s blogs aren’t a place to make blatant sales pitches.
Don’t fool yourself by being complimentary in order to get your name and link on a prominent blogger’s site, either. Saying “I agree!” or “Nice site” doesn’t further the conversation and won’t pique the interest of others.
If you want to be accepted in the blogosphere, concentrate on creating valuable content. The links to your blog that push traffic, generate buzz, and maybe bring you sales, will follow, but only after you’ve proved yourself.
Go on, try it out by leaving a comment to this post, try to bring up some new points, or add to the conversation, put across your idea’s or opinion, and see whether you get some incoming traffic as a result.